Is it possible to be stylish while remaining environmentally responsible? This is one of the key questions that online luxury retailer ETHICA set out to address, and they’ve incorporated many components into their sustainability initiatives in order to achieve it.
Becoming CarbonFree® was an early step along the sustainability path for ETHICA. Through the CarbonFree® Business Partnership program, ETHICA’s donations neutralize their annual operational emissions while supporting carbon emissions reduction projects around the world. ETHICA also offers eco-friendly packaging and carbon-neutral shipping with every order.
"As a retailer devoted to promoting ethical and sustainable fashion, we are naturally committed to minimizing our environmental impact and remaining a carbon-neutral business,” explains Carolina Cantor, Co-Founder of ETHICA. “SHOPETHICA.COM's corporate values align with Carbonfund.org’s mission and its efforts in the fight against climate change."
The company is based in a LEED-certified green building in New York City and carefully selects the designers it promotes to ensure that they are adhering to ethical and environmentally sustainable practices.
ETHICA’s featured designers focus on manufacturing locally to reduce the environmental impact of transporting materials. Most items are made by hand or in small batches in an effort to decelerate the “fast fashion” cycle, as well as to avoid the environmental impact of machine-driven assembly lines. They select quality materials and pay their producers fairly, which in turn contributes to more realistic prices that challenge the idea that fashion is disposable. Many of the fashion items found on SHOPETHICA.com are made using salvaged, reclaimed, recycled or upcycled materials, as well as natural and organic fibers that can be more easily recycled or that will decompose or biodegrade more quickly than synthetics. ETHICA seeks out designs that are timeless, quality products designed to have long life-cycles, rather than throwaway pieces to be discarded as part of a relentless trend cycle.
ETHICA is helping to drive the trend away from throwaway fashions towards designs with longevity and durability in mind, enabling those who own their products to consume less. Their leadership in sustainable business practices positions ETHICA in the front of fashion-forward and environmentally responsible luxury e-retailing.
ENFIELD, NH May 8, 2013 – Leading Edge Design Group (LEDG), a leading national provider of energy optimization services, announced today that it will offset its carbon emissions with the Carbonfund.org Foundation, one of the country's leading carbon offset organizations. In addition to their existing effort to reduce emissions by advancing corporate recycling initiatives, improving office-wide sustainable products and systems procurement, and establishing team car-pooling mandates for customer visits to reduce travel related emission, LEDG’s CarbonFree® program participation supports their employees, partners, and customers who are striving to increase their own commitment to carbon neutrality.
“We are proud of our ongoing efforts to help our customers significantly reduce their carbon footprint but understand that this effort necessitates travel and the associated consumption of natural resources, “ said Todd Boucher, Principal, Leading Edge Design Group. “Our partnership with Carbonfund.org allows us to maintain our commitment to our clients while offsetting the carbon emissions required to support the successful implementation of our solutions.”
LEDG’s emissions offset purchase will go toward supporting reforestation projects in the US and abroad.
“LEDG has taken a significant step in recognizing that, despite concerted efforts to reduce operational emissions, there remains a portion of their carbon footprint that cannot yet be eliminated,” explains Eric Carlson, President of Carbonfund.org. “By becoming a CarbonFree® Business Partner, LEDG joins leading businesses and organizations around the world that have made this simple and affordable commitment to neutralize all annual carbon emissions and support our carbon reduction projects.”
ABOUT LEADING EDGE DESIGN GROUP Leading Edge Design Group is a leading national provider of energy optimization services that delivers significant energy savings to the public and private marketplaces through efficient data center designs and emerging LED lighting and wireless lighting control technologies. Founded in 2007 with the goal of pursuing, promoting, and providing the finest energy optimization solutions available, we help our customers minimize the environmental impact of their businesses while improving operational reliability and reducing costs. Leading Edge Design Group is dedicated to encouraging, challenging, and contributing to energy industry innovation with an ongoing commitment to our community and our environment. Visit us at http://www.ledesigngroup.com, review our work in the photo gallery, and connect with us on Twitter @ledesigngroup.
ABOUT THE CARBONFUND.ORG FOUNDATION Carbonfund.org is the leading nonprofit carbon reduction and climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact by supporting third-party validated renewable energy, energy efficiency and reforestation projects. Carbonfund.org has over 750,000 individual supporters and over 2000 business and nonprofit partners including Discovery, Motorola, Amtrak, Dell, JetBlue, and Virgin America. www.carbonfund.org.