Among our long-term CarbonFree® Business Partners are many that choose to support our renewable energy projects, in part because their own business operations provide essential services to green energy resources.
Concord, NH-based FiberNext does just this, maintaining its CarbonFree® operations for the past five years while providing fiber optics communication solutions to the green energy industry.
FiberNext, a versatile turnkey fiber optics solutions provider, has been involved with the design and implementation of fiber optic networks for commercial scale wind farm sites. An industry leader in this area, FiberNext has established a commitment to green energy initiatives by supplying developers of clean wind energy with next generation communication systems. This focus on renewable energy made it a compatible choice to support Carbonfund.org’s renewable energy projects with annual donations as a CarbonFree® Business Partner.
"Carbonfund.org seemed like an effective way to make a direct contribution to clean energy initiatives, which is at the heart of our business and corporate culture," explains Craig Bowden, Sales and Marketing Manager for FiberNext. "The media recognition that Carbonfund.org had already generated for itself as an innovator in the area of carbon offsets helped us realize it was a legitimate and reputed vehicle in this emerging market."
Over the past five years, FiberNext has neutralized its annual operational emissions by an amount equivalent to the emissions from the annual electricity consumed by twenty-five households. The CarbonFree® Business Partnership program has helped FiberNext to lead by example in the renewable energy field, and we commend their ongoing commitment to a cleaner energy future.
Global warming has become a highly charged political issue. The players in the climate change drama cast into different roles. It seems like you must be a Democrat to be interested in combating global warming, or if you’re a Republican, you cannot be environmentally motivated.
“The Earth’s climate does not care whether you are a Democrat or a Republican. It doesn’t care whether you’re liberal or conservative. Climate change will affect all Americans no matter what your political beliefs, your religious beliefs, your race, class, creed, et cetera, okay. And in the end, the only way we’re going to deal with this issue is if we come together as a country and have a serious conversation, not about is it real. But what can we do about it,” Anthony Leiserowitz, Director of the Yale Project on Climate Change Communication and a Research Scientist at the School of Forestry and Environmental Studies at Yale University said in an episode titled, “Encore: Ending the Silence on Climate Change” this month on Bill Moyer & Company.
For many years fossil fuel company interests have waged an active disinformation campaign that has borne fruit for them. They learned well from tobacco war strategy, which was to make people believe the science isn’t clear and that the experts do not agree. This leads the average person to reserve judgment on climate change. They aren’t likely to take global warming seriously until it seems that the experts reach a conclusion. Unfortunately that day will be long coming because these big, powerful companies will continue to spread misinformation.
The climate change disinformation campaign has spread so far that it’s even affected politics. In last year’s presidential election the question was, “If we focus on protecting the environment, won’t that harm the economy?” The truth is that there is no inherent contradiction. The U.S. could, in fact, lead the Green Industrial Revolution.
What is also interesting is that Republicans weren’t always painted with the not caring about global warming brush. They actually led the charge on issues such as acid rain. President George H.W. Bush passed cap and trade legislation on sulfur dioxide. It was one of the most successful environmental programs in American history, and it was accomplished at a cost far below even best guess estimates at the time.
The answer to the politicization of climate change is that the U.S. needs a groundswell of grassroots movement for environmental change. We need to get organized and demand change of our politicians. This country’s political system simply is not conducive to making the changes itself to deal with the global warming crisis we desperately need. Let’s take partisan gridlock out of the picture. We can begin by mobilizing and directing the 16 percent of Americans that are the Alarmed, defined in my last post on climate change communication, but are unsure what to do to make a difference in climate change.
We’ve heard the phrase “think globally, act locally” associated with many environmental movements and causes. Our CarbonFree® Business Partnership program takes this call to action a step further by helping businesses of all sizes to “act globally and act locally.”
For the past five years, Monica’s Waterfront Bakery & Café in Silverdale, WA has heeded this call. They’ve maintained a CarbonFree® Business as an important part of their overall commitment to “remarkable customer service” and sustainable business practices. Monica and her team recognized that it was important to supplement their dedication to sourcing locally, and to eliminating waste and emissions wherever possible, by adding a global commitment to neutralizing all annual carbon emissions from their business operations.
"Because we know we are doing some things well and there are lots of things that we can do better,” explains Monica Downen, Owner and namesake of the bakery and café. “We love that we reduce what we can and offset what we can't!"
Monica’s Waterfront Bakery & Café offers a menu featuring local produce, dairy, eggs, coffee, honey, sodas, flour and grains, pickles, and poultry. The staff composts food waste, recycles, uses compact fluorescent light bulbs and subscribes to green power through the local utility. All of these efforts accompany their five-year commitment to maintaining a CarbonFree® operation.
Make sure your sustainable business plan minimizes your impact on the environment. Join Monica’s Waterfront Bakery and Café in our CarbonFree® Business Partnership program and support our carbon reduction and clean air technology projects around the world.
My last blog post covered the psychology of climate change. The post closed questioning whether or not the public will heed global warming’s warning signs. One of the dilemmas facing climate change educators is that research has shown that there is no single American public. There are actually six distinct audiences that need to be communicated with differently regarding climate change.
Anthony Leiserowitz, Director of the Yale Project on Climate Change Communication and a Research Scientist at the School of Forestry and Environmental Studies at Yale University, says in an episode titled, “Encore: Ending the Silence on Climate Change” this month on Bill Moyer & Company, “There are multiple publics within the United States. In fact, what we've identified are six Americas.”
Leiserowitz goes on to outline, “Six different Americas that each respond to this issue in very different ways and need different kinds of information about climate change to become more engaged with it.” He cautions those of us that want to educate others about global warming, “if we were to do a true engagement campaign in this country we would need to recognize that there are very different Americans who need to be engaged in very different ways who have different values and who trust different messengers.”
Here are the six publics that Leiserowitz refers to:
This group comprises roughly 16 percent of the public and is made up of people who believe global warming is happening. They acknowledge that it is primarily a human caused, serious and urgent problem, and they want to begin implementing solutions as quickly as possible.
However, they aren’t always certain what the solutions are. This is coupled with an uncertainty as to what they can accomplish as individuals as well as society at large. There are things we can do on both fronts, but there remains a communication gap climate change educators need to begin addressing.
This group composes about 29 percent of the public. Like the Alarmed, the Concerned believe climate change is happening, it’s human caused and serious. Where the two groups differ is on the urgency of the problem. The Concerned tend to think of global warming as a distant problem.
Distance is perceived by this group on two levels: in time and space. The Concerned think of climate change impacting their children or other future generations. Spatially, they think global warming is affecting Arctic animals or island nations such as the Philippines. In essence, climate change is a serious problem to this group, but they think there will be plenty of time to address it in the future.
Approximately a quarter of the public make up the Cautious group. This group is undecided. They question whether or not global warming is happening and what is causing it. They aren’t sure it’s even a serious threat, but at least they’re listening. Climate change educators need to engage this group on some of the basic facts of global warming.
This group comprises around eight percent of the public. These people have heard about global warming, but know nothing substantial about it. Climate change educators should begin by elevating the Disengaged’s basic awareness of the issue. Then they need to outline global warming’s causes, consequences and potential solutions.
The second to last group makes up roughly 13 percent of the public. This group doesn’t think climate change is really happening, and if it is it is natural and not human caused. This leads the Doubtful to believe there is nothing that we can do about the issue. These people pay scant attention to global warming, but even if they do they’re inclined to believe it is not a problem.
This last group comprises a mere eight percent of the American public, but they are very vocal. These people do not believe climate change is happening, nor do they believe it is human caused or a serious problem. Many of the Dismissive are conspiracy theorists who claim global warming is a hoax. They loudly and openly question the validity of climate science data, claiming it’s some sort of plot to further other countries and/or people’s gains.
As you can see from the six distinct publics, there are some definite climate change communication challenges, but the first step is certainly knowing your audience. Perhaps we should also consider looking at statistics in a different way, one that addresses humans’ visual nature.
Seeing Climate Change from a Different Perspective
Chris Jordan is a digital photographic artist best known for his large scale works portraying mass consumption, consumerism and waste. Jordan imbeds the message in his art. For example, the photograph above titled, “Caps Seurat” is made up of 400,000 plastic bottle caps, which is equal to the average number of plastic bottles consumed in the United States every minute. Jordan has said of his art, “There's this contrast between the beauty in the images and the underlying grotesqueness of the subjects. And it's something that I put there intentionally. Because I was using beauty as a seduction, to draw the viewer in to sit through the piece long enough that the underlying message might seep in.”
Now that you see the art of climate change communication, I’ll explore the political nature of the issue in my next blog post, which is the final in this three-part series.
Regular readers of this blog are all too aware of the dangers that are starting to manifest regarding global warming. Given the reality of 2012 being the hottest year on record, and other climate change related disasters such as Superstorm Sandy, why isn’t more being done domestically and globally to avert this crisis? The answer is in our psychology as humans.
Anthony Leiserowitz, Director of the Yale Project on Climate Change Communication and a Research Scientist at the School of Forestry and Environmental Studies at Yale University, specializes in human behavior, in particular the psychology of risk perception and decision making as it relates to global warming. He is an expert on U.S. and international perception of climate change risks, support and opposition for climate policies, and willingness to make individual behavioral change. Leiserowitz points to humans’ needs to tangibly experience phenomena in order to connect with it on a deeper level. The first problem with the issue is that we cannot see carbon dioxide. Perhaps if we could see blue smoke, for example, billowing around us we would be more motivated to immediately tackle global warming.
The climate change problem is further complicated by its faceless nature. There isn’t one country or person we can point to as causing global warming. We are all responsible on a daily basis. Then add to that there’s the fact that climate change is not an immediate threat. It’s certainly becoming one, but it takes time for the planet to heat up and we are fast approaching the point of no return.
Many people do not understand how a few degrees one way or the other will make a difference to the planet. Leiserowitz likened it to a fever in an episode titled, “Encore: Ending the Silence on Climate Change” this month on Bill Moyer & Company. “People often will say, ‘Wow, you know, four, five degrees, that doesn't sound like very much. I mean, I see the temperature change more from night to day.’ But it's the wrong way to think about it. I mean, think about when you get sick and you get a fever, okay. Your body is usually at, you know, 98.7 degrees.”
He continued to say, “If your temperature rises by one degree you feel a little off, but you can still go to work. You're fine. It rises by two degrees and you're now feeling sick, in fact you're probably going to take the day off because you definitely don't feel good. And in fact, you're getting everything from hot flashes to cold chills, okay. At three you're starting to get really sick. And at four degrees and five degrees your brain is actually slipping into a coma, okay, you're close to death. I think there's an analogy here of that little difference in global average temperature just like that little difference in global body temperature can have huge implications as you keep going. And so unfortunately the world after two and especially after three degrees starts getting much more frightening, and that's exactly what the scientists keep telling us. But will we pay attention to those warning signs?”
My next blog post will discuss how to effectively communicate about climate change to overcome some of the psychological challenges humans face outlined in this post. There are ways to get the public to pay attention to, and in fact, engage on the issue of global warming. However, there is an art to it.
The enduring premise of the CarbonFree® Business Partnership program, and key to the program’s ongoing success, is the simplicity of the commitment: recognize and measure the annual operational emissions of your business, do what you can to reduce those emissions, and then support carbon reduction projects to mitigate the negative impact of the business emissions you can’t yet eliminate.
Hundreds of businesses around the world have joined the program, and many have maintained a long-term commitment to remaining CarbonFree®. It fits easily within their business strategies, environmental commitment and operational budgets.
A great example is Gaia’s Delights, a CarbonFree® Partner for the past six years, following its founder’s focus on the environment as underscored by the company’s name. Gaia was the goddess of Earth in ancient Greek mythology, and Gaia means “Mother Earth”. Gaia’s Delights is the parent company for a number of businesses known for their commitment to fair trade practices and to small independent herbal farms and farmers. Keith Cleversley started the company in the late 1990′s while at the peak of his record production career. With the resources that Gaia’s Delights has gathered over the past years, the company now devotes much of its time to helping worthy causes, doing important research, and engaging in activities that help to preserve and improve the world’s environment.
"When searching for more ways to enhance our efforts to help to save this beautiful planet of ours, Carbonfund.org was the obvious choice and a shining example of what grass roots determination can accomplish," explains Keith. His ongoing devotion to developing enterprises that provide healthy products from the herbs and extracts found in nature, while supporting local farmers and communities and maintaining fair trade practices, demonstrates Keith’s continuous commitment to environmental sustainability that exemplifies our CarbonFree® Partners.
Reaching 2050 Greenhouse Gas Emissions Reduction Goals via More Efficient Vehicles and Alternative Fuel SourcesWritten by Jessie
Could the United States reduce greenhouse gas (GHG) emissions 80% from 2005 levels by 2050? A new report released this week says yes by assessing the potential for reducing petroleum consumption. The National Research Council report, “Transitions to Alternative Vehicles and Fuels” found that by the year 2050, the U.S. may be able to reduce petroleum consumption and greenhouse gas emissions by 80% for light-duty vehicles (cars and small trucks) through a combination of more efficient vehicles, the use of alternative fuels such as biofuels, electricity and hydrogen and strong government policies.
The most logical starting point, offering an economical and easy-to-implement approach, is improving the efficiency of conventional vehicles. However, improved efficiency alone will not meet the 2050 goals because the average fuel economy of vehicles on the road would have to exceed 180 mpg; a scenario the report says is extremely unlikely given current technologies. This is not to say that improved efficiency doesn’t play a role. “To reach the 2050 goals for reducing petroleum use and greenhouse gases, vehicles must become dramatically more efficient, regardless of how they are powered," said Douglas M. Chapin, principal of MPR Associates, and chair of the committee that wrote the report. Fuel efficiency measures center around decreasing the work the engine must perform, including: reducing vehicle weight, aerodynamic resistance, rolling resistance, and accessories as well as improving the efficiency of the internal combustion engine powertrain.
The report examined current capabilities and estimated future performance and costs by vehicle type, including: hybrid electric vehicles (e.g. Toyota Prius), plug-in hybrid electric vehicles (e.g. Chevrolet Volt), battery electric vehicles (e.g. Nissan Leaf), hydrogen fuel cell electric vehicles (e.g. Mercedes F-Cell, slated for 2014 introduction) and compressed natural gas vehicles (e.g. Honda Civic Natural Gas). Non-petroleum-based fuel options, also called alternative fuels, which could significantly contribute to the GHG reduction goal, were also analyzed, including: three biofuels (corn-grain ethanol, biodiesel and lignocellulosic biomass), electricity, hydrogen and natural gas. Although natural gas was considered, its greenhouse gas emissions are too high for the 2050 goal.
There are pros and cons to each of the scenarios that combine various alternative fuels and vehicles. For example, the study committee analyzed corn-grain ethanol and biodiesel biofuels, but found much greater potential in lignocellulosic biomass, which includes crop residues like wheat straw, switchgrass, whole trees, and wood waste. The beauty of this alternative fuel is that it can be used without major changes in fuel delivery infrastructure or vehicles.
Electric powered vehicles do not emit greenhouse gases, but the process of generating electricity often does so the report stresses the importance of successful carbon capture and storage. The additional load on the electric power grid is also a factor that must be considered. Furthermore, the batteries essential to these vehicles may limit the use of all-electric vehicles to local driving because of their close range and long recharge times. Serious technical challenges await advanced battery technologies under development.
Next the report considered using hydrogen as a fuel cell in electric vehicles. The pro is that the only vehicle emission is water; the con is that greenhouse gases are emitted during hydrogen production. There are low-greenhouse gas methods of making hydrogen, but they are currently expensive and require further development to become competitive. Another pro is that fuel cell vehicles do not have the same limitations as battery vehicles, but the con is the cost and difficulty entailed in revamping the current fuel infrastructure to fuel cells.
"Alternative fuels to petroleum must be readily available, cost-effective and produced with low emissions of greenhouse gases. Such a transition will be costly and require several decades. The committee's model calculations, while exploratory and highly uncertain, indicate that the benefits of making the transition, i.e. energy cost savings, improved vehicle technologies, and reductions in petroleum use and greenhouse gas emissions, exceed the additional costs of the transition over and above what the market is willing to do voluntarily," said Chapin. So to address the barriers to implementation of these technologies, the report suggested adaptive policies such as investment in research and development (R&D), subsidies, energy taxes or regulations to achieve the desired reductions.
The report cannot tell the future, but the best approach is to promote a portfolio of vehicle and fuel R&D. Both industry and government must support efforts to solve critical challenges. Meanwhile, evaluation should be ongoing to see which technologies emerge as the most promising and cost-effective.
For many of our CarbonFree® Small Business Partners, it’s important to balance their intentions to provide sustainably-produced products to customers while minimizing their operational impact on the environment. These goals often require careful choices and thoughtful decisions in order to achieve the right equilibrium and stay true to the mission and goals of the business. New CarbonFree® Business Partner Just Skin Food struggled with this balancing act until they reached the right approach.
Just Skin Food offers handmade organic and naturally synthetic-free “skin food” products that support, nourish and heal. All of the herbal oils, salves and balms are made by hand, by using various infusing methods of organic herbs with unrefined, steam-distilled and cold-pressed ingredients. Most products are vegan, and all products are cruelty free and GMO-free.
Just Skin Food was started by Gabriella Calvi-Rooney. When she first launched Just Skin Foods, she chose NOT to sell anything online – she felt that generating a larger carbon footprint through packaging and shipping small quantities of her products was counter-intuitive to the healing that she hoped her products would accomplish. As a result, her products were offered locally in the Cape May, NJ area or hand-delivered by Gabriella when she traveled to other areas.
In a very short time, customer demand was so great that Gabriella felt compelled to create a website to enable customers to order her herbal products online. Now Gabriella had to decide how to minimize the carbon footprint for shipping such small items.
The CarbonFree® Business Partnership program was established to help businesses like Just Skin Foods address their impact on the environment. The program provides a simple, affordable means through which products and services can be delivered to customers while neutralizing operational emissions and supporting carbon reduction projects around the world.
Joining the CarbonFree® Business Partnership program was an easy and affordable solution that neutralized carbon emissions from Just Skin Food's operational activities and projected product shipments. Gabriella also established a minimum online order size, reuses shipping boxes from vendors, and only ships twice weekly to reduce carbon emissions associated with post office trips and shipments. In addition, she chose to use organic freshly popped popcorn as packaging material, which can be fed to the birds.
If your business is re-evaluating its social and environmental responsibilities and needs to its reduce operational impact, consider the example of Just Skin Food and the solutions we provide through our CarbonFree® Business Partnership program.