Carbonfund.org Foundation Welcomes Macmillan Publishing to the Large Business Partnership Program.
Macmillan is a group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, which is based in Stuttgart, Germany. American publishers include Farrar, Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Palgrave Macmillan, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, and Macmillan Higher Education.
As a key component of its sustainability initiative, Macmillan has set a goal to reduce the CO2 emissions generated by its annual business activities by 65% (over a 2009 baseline) by the year 2020. This includes the carbon emissions mitigation through Carbonfund.org including supporting renewable energy, forestry and biodiversity preservation.
Macmillan is well on track toward realizing this ambitious goal through the programs and actions undertaken to date. Some examples are:
- Rationalizing sourcing of paper based on the CO2 profile of the various mills that manufacturer the specific grades that Macmillan uses in printing its books.
- By mid-2013, completing the 3-year transition of their car fleet to 90%+ hybrid vehicles which will result in a reduction of over 800 metric tons of CO2 emissions per year from associated fuel savings.
- Significant investment in lighting retrofits at distribution/returns facilities that are 45-50% more energy efficient than the replaced configurations.
“Sustainability is part of the very mission of our company. Not just as a press release, not just around the edges, but in the very fabric of the place. It is as important as growth, as important as profitability. It may even be more important."
“While we’ve made great headway in reducing emissions in those areas under our immediate control, we know it will take a longer horizon to gain the required savings in areas where we wield influence, but cannot drive change just by force of will. That’s why we have pursued a partnership with Carbonfund.org to mitigate our total annual emissions by offsetting approximately 25% of that total through our sponsorship and support of several of the creative, verified, and geographically diverse programs that they administer,” says John Sargent, CEO of Macmillan.
Macmillan sets an important example for the publishing industry in both internal and external carbon reduction initiatives.
About Macmillan (http://us.macmillan.com)
Five years ago the CEO of News Corporation, Rupert Murdoch, claimed that news coverage of climate change in his media outlets would improve gradually. However, a recent study indicates that not only has that not happened, but that the preponderance of climate change information on Fox News primetime and in the Wall Street Journal’s opinion page is overwhelmingly misleading.
The Union of Concerned Scientists (UCS), a science-policy nonprofit, analyzed six months of global warming discussions on Fox News primetime programs (February 2012 to July 2012) and one year of Wall Street Journal op-eds (August 2011 to July 2012). UCS found that climate science was inaccurately covered in 93 percent of Fox News primetime programs and 81 percent of Wall Street Journal editorials.
The analysis found denial that climate change is caused by humans, dismissals of climate science as a legitimate science, and derogatory comments about select scientists. The worst part is that this misleading coverage encourages scientific distrust and portrays climate change as a left-wing idea, rather than based on scientific facts.
How many people are misled about climate science by these media outlets? Well the number is in the multi-millions. In 2011, Fox News Channel (FNC) was the United States’ most popular cable news channel. During prime time, FNC reaches a median of 1.9 million people plus. The Wall Street Journal has over 2 million daily readers and the largest circulation among American newspapers.
There is nothing wrong with fully examining and debating the merits of policies aimed at addressing climate change. However, it is ludicrous and irresponsible to deny the overwhelming body of scientific evidence that climate change is man-made and happening right now.
The analysis shows that sadly these media groups continue to waste time and effort that could be put to better use in combating climate change. Readers of this blog already know that global warming is man-made and many are putting their energies toward what they can do about it by supporting organizations such as Carbonfund.org. These climate change leaders seek out quick and affordable ways for individuals and businesses to calculate and offset the carbon emissions they generate.
The science is clear. Invest in renewable energy sources and support reforestation projects because the time is now to build a clean energy future.
ANN ARBOR, Mich., BETHESDA, Md. & BARRIE, Ontario, Canada (September 18, 2012) - Carbonfund.org Foundation and NSF International are pleased to announce the renewal of LEI Electronics’ Eco Alkalines™ batteries into the CarbonFree® Product Certification Program. In addition to completing a carbon footprint, the batteries continue to meet and exceed some of the most important international standards such as PAS 2050 (carbon label standard) and ISO 14044 (life cycle assessment standard).
LEI’s Eco Alkalines™ batteries are entering their third year under the CarbonFree® Product Certification Program offered through NSF International’s Sustainability Division. CarbonFree® certified products are available in multiple countries and LEI reports increasing sales as the product continues to gain acceptance from consumers seeking a cleaner way to meet their battery needs. For example, retailers such as Best Buy, Costco, Grainger, Walmart, Amazon, The Home Depot and many others are recognizing the value of these batteries and offering them to their eco-conscious customers. Commercial customers also report using LEI’s Eco Alkalines™ batteries to assist in meeting their green goals.
LEI Electronics Eco Alkalines™ batteries may also contribute to earning LEED (Leadership in Energy and Environmental Design) credits. LEED was developed by the U.S. Green Building Council (USGBC) to provide building owners and operators a concise framework for identifying and implementing practical and measurable green building design, construction, operation and maintenance solutions. LEED is based on a credit system and points are allocated based on the potential environmental impacts and human benefits of each credit. Under the current LEED credit system, Eco Alkalines™ batteries may contribute to earning one prerequisite and one point under the LEED category of Existing Buildings: Operations and Maintenance (EBOM) rating system.
Lionel Lalonde, Partner and Vice President of Sales at Eco Alkalines™, credits their steadily increasing sales to the growing consumer demand for sustainable products and the competitive market edge and product confidence associated with the CarbonFree® Product Certification Program. "Certification sets us apart from our competitors," says Lalonde. "We are currently the world's only disposable alkaline battery with this certification. We have found that certification has helped to increase our market share and create customer and brand loyalty among consumers who are seeking to purchase and use eco-friendly products."
CarbonFree® certification also lends credibility to Eco Alkalines™, a relatively newer brand, in a marketplace of well-known battery products. "Although many products claim to be ‘green’ or ‘eco-friendly,’ these terms are often used loosely or without a clear description of what that means. We wanted third-party verification from two trusted and recognizable organizations – Carbonfund.org and NSF International - so that consumers would understand and have faith in our green claims," added Lalonde.
Eric Carlson, President of Carbonfund.org Foundation, agrees, “Eco Alkalines™ batteries are an important solution to climate change, providing consumers a simple and affordable way to meet their daily needs while limiting their impact on our environment and supporting innovative carbon-reducing projects globally. Eco Alkalines™ is continuing its commitment to environmental protection and proof positive that what is good for the planet is also good business.”
“By maintaining its CarbonFree® certification through NSF International, LEI’s Eco Alkalines™ batteries continue to lead the disposable battery industry to a more sustainable future and provide businesses and consumers with a certified carbon neutral battery that will help them achieve their green building and sustainability goals,” said Tom Bruursema, General Manager of NSF Sustainability.
Manufactured with 0 percent mercury, lead, and cadmium, Eco Alkalines™ batteries set the standard for responsible disposable alkaline batteries. Eco Alkalines™ brand batteries have ZERO of these heavy metals while all other batteries carry at least one or more of these toxic elements. Eco Alkalines™ batteries use recycled materials where possible and contain 98 percent plus recyclable content. While they are considered landfill safe, recycling is still advised where available. Eco Alkalines™ also have a patented leak resistant seal, ensuring they will not leak into devices.
Visit Eco Alkalines™ at the annual Greenbuild Conference November 14-15 at the Moscone Convention Center in San Francisco, Calif. Or learn more by visiting: www.leiproducts.com/eco-alkalines.
About LEI: LEI was established as Logitech Electronics Inc. in 1988. LEI quickly grew to a flourishing import, wholesale, and distribution business with offices in Hong Kong, Taiwan, and Shenzhen to support the growing North American business. In addition to the domestic business LEI provided private label products for KOSS Corporation, Sanyo Canada and in excess of 500 private label products for the former RadioShack Canada. Today LEI is an ISO 9001:2008 registered company. They specialize in brand development, global sourcing, web fulfillment, and distribution with an emphasis on eco-friendly products.
AboutCarbonfund.org Foundation: Carbonfund.org is a leading nonprofit climate solutions organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact and hasten our transition to a low-carbon economy. Carbonfund.org supports innovative renewable energy, energy efficiency and forestry projects globally that reduce carbon emissions and help people. Carbonfund.org has worked with over 2,000 corporate and nonprofit partners. More at www.carbonfund.org.
About NSF International: NSF International is an independent organization that writes standards, tests and certifies products for the construction, food, water and consumer goods industries to minimize adverse health effects and protect the environment (nsf.org). Founded in 1944, NSF is committed to protecting human health and safety worldwide. NSF is a World Health Organization Collaborating Centre for Food and Water Safety and Indoor Environment.
NSF Sustainability draws upon this expertise in standards development, product assurance and certification, advisory services and quality management systems to help companies green their products, operations, systems and supply chains. Product assessments include testing and certification for sustainable products such as green chemicals and building products. Through its National Center for Sustainability Standards, NSF also develops sustainability standards for products such as carpet, flooring, and other commercial building materials.
Additional NSF services include Education and Training, safety audits for the food and water industries, nutritional/dietary supplement certification, organic certification provided by QAI (Quality Assurance International) and management systems registrations delivered through NSF International Strategic Registrations (NSF-ISR). NSF-ISR services include ISO 14001 Environmental Management Systems registration, Sustainable Forestry Initiative (SFI) and Chain of Custody (COC) certifications.
Carbonfund.org supports several carbon reduction and energy efficiency projects such as the Truck Stop Electrification system, a project that is supported in part by Clean Air Cab’s fleet emissions neutralization program.
Clean Air Cab is central Arizona’s first carbon-neutral taxicab fleet; they partner with Carbonfund.org to calculate and neutralize the carbon emissions generated by its fleet of Toyota Priuses.
"We chose Carbonfund.org because unlike most companies selling offsets, Carbonfund.org is a non-profit. Clean Air Cab believes in giving back and we are happy to support a non-profit organization," affirms Clean Air Cab founder, Steve Lopez.
The company started by selecting the Toyota Prius, a fuel efficient vehicle for its taxicab fleet. A Ford Crown Victoria, the “traditional” taxicab vehicle, produces two and half times the amount of CO2 per year compared to the 2010 Toyota Prius. But the Prius still creates carbon emissions, so each quarter Clean Air Cab checks its total fleet mileage with Carbonfund.org to ensure that it has secured a sufficient quantity of carbon credits to completely neutralize fleet emissions.
Clean Air Cab’s mission “to make it affordable and convenient for everyone to go green” is in lockstep with Carbonfund.org. We are happy to partner with an environmentally conscientious company that provides a carbon neutral transportation alternative to central Arizona communities.
More than a couple of our past blog posts have covered how increasingly extreme weather is the product of climate change. However, have you stopped to ask yourself what that really means? How will climate change affect us and future generations? What things that we currently enjoy will be unavailable to our children?
A recent article covers some things that global warming is likely to ruin for our kids; things such as coffee, chocolate, strawberries. And the list isn’t limited to agricultural food items. Say goodbye to blazing fast Wi-Fi. Also your favorite vacation spot or even your home may be underwater in a few, short decades time. The country you live in may disappear. The article has some shocking images of Greenland melting away.
So what’s it going to take to help preserve the Earth as we know it? Global carbon emissions need to be reduced 80% by 2050. The U.S. has already pledged to reduce greenhouse gas emissions from 2005 levels by approximately 17%. Eventually legislation will be enacted increasing the goal to a 30% reduction in 2025 and a 42% reduction in 2030, with the ultimate goal of reducing emissions 83% by 2050.
Do your part in reducing carbon emissions and getting us closer to meeting the goals outlined above. Start by switching your Internet browser to www.envirosearch.org. Your regular, daily Internet search activities will begin contributing to renewable energy, reforestation, and energy efficiency projects. Then go to www.carbonfund.org for ideas on how to reduce your carbon footprint and offset carbon emissions. By working together, and each doing our part, we can change the fate of the planet.
A recently published study out of the University of Michigan examined Generation X’s views on climate change and found them to be largely unconcerned with the issue.
The Longitudinal Study of American Youth (LSAY) releases a quarterly research report and has followed the same 4,000 people for 25 years. Originally, in 1987, 5,900 students were selected from a national sample of 7th and 10th graders in 50 U.S. public school systems.
Generation X now comprises 32-52 year olds who are the most well-educated and scientifically savvy generation in U.S. history. However, the LSAY shows dwindling interest in climate change as it is a complex and long-term issue. The study compared responses from 2009 and 2011 and found that a scant two percent of those aged 37 to 40 follow climate change "very closely". This was a 50 percent drop from 2009 results. Over half said they follow climate change "not closely." More than 40 percent say they have only a "moderate concern" about global warming.
The most disturbing part of the report points to a disregard for future generations. Most do not see climate change as an immediate problem that requires their attention to address. A large percentage, 66 percent, said they aren’t sure that global warming is happening. About 10 percent even outright deny global warming is actually happening.
Why is Generation X disengaged, disinterested, or even openly disbelieving regarding climate change? The answer is as multifaceted as global warming itself. Disinterest in climate change is surely due in part to a massive and unprecedented disinformation campaign by oil and gas interests and conservative media outlets spanning more than a decade, even as the overwhelming scientific record points squarely to climate change. Some experts theorize issue fatigue may be the cause when a problem is long-standing. Others point to the complexity in understanding the underlying causes and potential solutions for climate change as a barrier to engagement with the issue. Still another potential answer is the distraction by other timely public policy issues. For example, interest in the economy experienced an upsurge following the Great Recession that began in 2008 to the detriment of environmental issues.
Whatever the reason, there is something every person in all generations can do to help save our planet. One easy and fast way to protect the environment is to switch your Internet browser to www.envirosearch.org. You'll be contributing to renewable energy, reforestation, and energy efficiency projects through you regular, daily Internet search activities. Another simple step is to use an emissions calculator to determine your personal contribution to greenhouse gas emissions. Then reduce your carbon footprint, plant a tree, or offset your carbon emissions.
Download and read the entire study here http://lsay.org/GenX-4.pdf.
Your carbon footprint is the total amount of greenhouse gases produced to directly and indirectly support your activities. It is usually expressed in equivalent metric tonnes of carbon dioxide (CO2).
The average American is responsible for a whopping 50,000 pounds of greenhouse gas emissions annually. Some examples of your carbon footprint are:
- When your car’s engine burns fuel it creates CO2, the amount generated depends on its fuel consumption and the driving distance.
- Heating your house with oil, gas, or coal also generates CO2.
- Even if you heat (or cool) your house with electricity, CO2 is emitted during the generation of electrical power, most of which comes from coal in the US.
- When you buy food and goods, the production of the food and goods creates CO2; again, the amount depends on where the foods and goods came from and how they were created.
- Traveling on a plane generates CO2 in the same ways a car does.
- Weddings even create CO2 emissions! See this past post for more information about how to reduce your wedding’s environmental impact.
- Also consider all the indirect emissions you are in part responsible for: the roads we drive on, the schools our kids attend, the mall and grocery story, our shared military and city hall. It all adds up.
The bottom line is your carbon footprint is the sum of all carbon dioxide emissions that were generated by your activities in a given time period, typically one year.
The carbon footprint is a powerful tool in understanding your personal impact on global warming. Most people are surprised by the amount of CO2 their activities create. If you personally want to reduce your contribution to global warming, the calculation and monitoring of your carbon footprint is critical.
Carbonfund.org offers helpful calculators to estimate your carbon footprint. Individuals can follow this link for more information. http://www.carbonfund.org/individuals There is also a calculator for businesses here.
We can do a lot as individuals to combat global warming. But it is undeniable that governments can do more since they harness the power of the collective. The Obama administration’s strategy is to control global warming emissions through regulation. This week a huge victory was given to both the administration and the Environmental Protection Agency (EPA) by the federal appeals court in the District of Columbia. The decision was unanimous in upholding the agency’s landmark rulings to control greenhouse gases.
The issue seems like a “no brainer” that the EPA should regulate greenhouse gases. However, dozens of lawsuits from industry groups and 14 states challenged four rules that aim to limit greenhouse gases. The biggest rule is the EPA’s 2009 “endangerment finding” and the foundation on which the other three rules rest. The EPA contended, and was vindicated in this ruling, that carbon dioxide and other greenhouse gas emissions constitute a danger to public health and therefore could be regulated under the Clean Air Act. The three-judge panel acknowledged and gave credence to climate change as a real and legitimate threat to public health and safety. So now climate change deniers have less of a leg to stand on; the EPA based its case on sound science and careful research which stood up to a rigorous judicial review and emerged victorious.
The ruling cleared the way for the EPA to proceed with clean car standards and restrictive permits on power plants and other major industrial polluters. Perhaps now power plants will put increased effort into developing cost-effective and reliable methods to capture carbon emissions, or at least offset them. If not, the future will certainly be in renewable energy sources now that there are stricter limitations on greenhouse gas emissions.
LEI Electronics and EcoAlkalines™ are ecstatic to be able to announce that EcoAlkalines™ Batteries, the World’s first Landfill safe, Certified Carbon Neutral Alkaline Batteries have been certified meet LEED standards.
The Leadership in Energy and Environmental Design (LEED)® Green Building Program is a voluntary, consensus-based global rating system for buildings, homes and communities that are designed, constructed, maintained and operated for improved environmental and human health performance. LEED was developed by the U.S. Green Building Council (USGBC) with the intent on providing building owners and operators a concise framework for identifying and implementing practical and measurable green building design, construction, operations, and maintenance solutions. LEED is based on a credit system and points are allocated based on the potential environmental impacts and human benefits of each credit. Under the current LEED credit system, EcoAlkalines™ batteries can help earn one prerequisite and one point under the LEED category of Existing Buildings: Operations and Maintenance (EBOM) rating system.
For more information on LEED standards visit www.usgbc.org/DisplayPage.aspx?CategoryID=19
Eco Alkalines™ have been reviewed by a LEED AP third party – Above Green, LLC. Above Green has provided us with a LEED certified technical statement which explains exactly which prerequisites and points Eco Alkalines™ batteries can be used to count towards.
As per Above Green, LLC:
“ EcoAlkalines are the world's first certified carbon neutral batteries. Manufactured with 0% Mercury, 0% Lead, 0% Cadmium – EcoAlkalines™ set the standard for responsible disposable alkaline batteries. Because of these qualities, EcoAlkalines are considered an environmentally preferable product. If you own and operate a LEED Certified building, include EcoAlkalines™ as part of your purchasing policy, and earn points toward certification and recertification of your facility.”
Applicable Credit Category and Credit Name
Number of Points
MRp1: Sustainable Purchasing Policy
MRc1: Sustainable Purchasing - Ongoing Consumables
- Materials and Resources Prerequisite 1 ("MRp1"): Sustainable Purchasing Policy requires facilities managers to develop a comprehensive purchasing plan, which sets goals for the purchasing of environmental friendly products.
- Materials and Resources Credit 1 ("MRc1"): Sustainable Purchasing - Ongoing Consumables focuses on the implementation of MRp1, specifically in the procurement of environmentally friendly ongoing consumables, including batteries.
Carbonfund.org is pleased see one of our Carbon Neutral Certified Products recognized by the USGBC as meeting LEEDs Green Building Program Standards and congratulates LEI Electronics on this achievement. For more information about EcoAlkalines™ please visit: http://www.leiproducts.com/eco-alkalines and to learn more about Carbon Neutral Certification through Carbonfund.org please visit: http://carbonfund.org/offset/product-certification.