The New Year is a great time for individuals and businesses to reevaluate their recycling efforts and overall carbon footprint and seek to reduce their impact every day. Currently less than 35% of US households recycle. The U.S. Environmental Protection Agency provides great information about how to increase recycling efforts in your everyday living, and how your efforts will help your community.
Paper Culture, a Carbonfree® Business Partner for the past seven years, and online retailer of personalized cards, gifts and wall décor, evaluates and optimizes reductions in their carbon footprint on a regular basis. Through its seven-year participation in the Carbonfree® Business Partnership, Paper Culture has neutralized operational emissions equivalent to the carbon dioxide sequestered by planting 12,615 tree seedlings, then growing those trees for ten years.
They make sure that all of their business practices fall under their four pillars for sustainable operations (aka T.R.E.E):
1. Trees – Plant a tree with every order
2. Responsibility – Offer only eco-friendly products
3. Ethos – Operate sustainable business practices
4. Education – Help through community outreach and teaching
After evaluating the packaging in which products were sent to customers, the folks at Paper Culture felt there was an opportunity to engage and reinforce the importance of recycling and the power of planting one single tree. With most of their customers being parents with young kids, they also wanted it to find an interactive approach.
As a result, they came up with the ReversibleBox. The outside of the box is printed with eco-friendly water-based inks and is much more than just pretty typography; it's a reminder of the true impact of trees, from the air we breathe to the natural habitat they provide. On the reverse side of the box is a tree pattern with the recommendation that customers reuse the box the next time they need to send a package, store old photos or any other use they can imagine. In addition, the box contains tree seed packets with planting instructions.
Since the company plants a tree with every order, Paper Culture wanted their customers to be able to plant a tree of their own so they could enjoy and teach the benefits to the next generation.
Paper Culture CEO & Co-founder Christopher Wu says, "We are in a fortunate position to be able to connect to the future generations through our customers. We loved the idea of parents and their kids planting trees together, which creates both a teaching moment and the appreciation for one of earth's finest gifts."
Since the inception in 2009, Paper Culture has been providing modern and eco-friendly products, including personalized holiday cards, birth announcements, birthday invitations, gifts and wall decor. Carbonfund.org appreciates Paper Culture's ongoing commitment to reducing and neutralizing its operational emissions through its support of Carbonfund.org's reforestation projects around the world.
How does a progressive building design firm demonstrate its commitment to sustainable architecture beyond its client projects? One way is to incorporate a commitment to environmentally responsible operations into the company’s core mission, as The Tower Companies has achieved.
The Tower Companies strives to develop eco-progressive real estate and sustainable building projects that surpass traditional approaches to the built environment, teach people how to engage with their surroundings, promote the balance of body and mind, optimize human achievement, and respect our planet.
As a US Environmental Protection Agency (EPA) ENERGY STAR® Partner and Green Power Partner, The Tower Companies consistently works to reduce its impact on the global environment by completing a corporate-wide inventory of greenhouse gas (GHG) emissions. The company sets long-term reduction goals and annually reports progress to the EPA, The Climate Registry and to stakeholders through the Tower Companies Sustainability Report.
In 2008, The Tower Companies met their stated goal to achieve net-zero greenhouse gas emissions, officially becoming “carbon neutral.” The Tower Companies has continued to maintain this status, working with The Climate Registry, to improve the energy efficiency of its buildings by further reducing greenhouse gas emissions, as well as electricity and water usage. In 2013, Carbonfund.org assisted The Tower Companies in neutralizing its annual Scope 1 and 3 emissions that could not be reduced any further. The Tower Companies chose to support a renewable energy landfill gas project that measurably reduces its operational emissions by capturing methane gas produced by the landfill and using it to produce electricity. For its ongoing commitment to sustainability, The Tower Companies have been recognized with National Leadership Awards by both the US Environmental Protection Agency and the US Department of Energy.
Green building starts with efficient use of resources. It moves to how the site selection, construction and ultimate operation affect the environment - today and for generations to come. The Tower Companies’ own commitment to measuring, reducing and neutralizing is operational emissions demonstrates this commitment to green building strategies, and Carbonfund.org is proud to assist in these efforts.
Summer is here, and the “weekend warriors” are out in force, perfecting their manicured suburban lawns. Each weekend, about 54 million Americans mow their lawns, using 800 million gallons of gas per year and producing tons of carbon dioxide emissions, accounting for up to 5% of the nation's air pollution. According to the U.S. Environmental Protection Agency (EPA), a new gas powered lawn mower produces as much volatile organic compounds and nitrogen oxides emissions air pollution in one hour of operation as eleven new cars each being driven for one hour.
Environmentally-responsible lawn care companies are innovating ways to reduce and eliminate the harmful emissions associated with meticulous lawn maintenance, and new CarbonFree® Business Partner Gone Green Maui is leading the way.
Gone Green Maui is committed to offering an eco-friendly alternative to traditional landscape maintenance. They offer all natural control applications for weeds, insects, diseases and fungus. All fertilizers and soil amendments are made from natural products to prevent the pollution to the water supply. And now, Gone Green Maui has taken a further step by neutralizing its remaining operational emissions through the CarbonFree® Partnership program.
"Gone Green Maui is committed to reducing the carbon footprint associated with landscape maintenance and is happy to have become a member of Carbonfund.org to offset the carbon we are unable to reduce currently," states Sean T. Woods, Owner of Gone Green Maui.
By supporting Carbonfund.org’s global forestry projects, Gone Green Maui mitigates its own emissions while contributing to important forest preservation and restoration efforts, thus leading its industry in environmentally aware actions.