Indigenous Designs Weaves in Commitments to Artisan Fair Trade and Eco-Sustainability
Friday, 27 June 2014
Like many of us who’ve had the opportunity to travel to other countries, Scott Leonard was profoundly affected by his trip to South America back in 1993 where he encountered the priceless beauty of clothes produced by local artisans. The richness of the culture and the amazing knitting techniques prompted him to bring back more than a souvenir to his Northern California home. He returned with a vision to pioneer a new business model. He would invite customers to wear ethically made clothing—fashion that demonstrates a commitment to those who created the designs, as well as to the environment that supports us all.
Together, Scott and co-founder Matt Reynolds have helped form a scalable artisan network through the INDIGENOUS clothing line that reflects a commitment to sustainability, social entrepreneurship and responsible actions by consumers and business alike.
By designing clothes made with organic cotton and natural fibers, Scott and Matt hadn’t just made a smart move for the planet; they were making a savvy business decision as well. After all, organic clothes will never go out of fashion. That’s because organic clothing supports people and planet, keeping toxins off our bodies and out of our environment.
This year, INDIGENOUS expanded its environmental stewardship by joining the Carbonfree® Business Partnership program. Through Carbonfund.org’s carbon reduction and clean air projects, INDIGENOUS is able to neutralize its operational emissions while supporting innovations in energy efficiency, renewable energy and forestry preservation projects.
Earlier this spring, INDIGENOUS was recognized for its positive overall social and environmental impact, receiving a “best for the world” scoring in the top 10% among Certified B Corporations.
Scott Leonard and Matt Reynolds, along with their passionate tribe of “style ambassadors” and fair trade artisan partners, strive to transform the often opaque fashion industry into one respected for producing beautiful and trendy clothes through transparent, ethical and eco-friendly methods. Carbonfund.org is proud to partner with INDIGENOUS in its effort to lead the fashion industry towards sustainable business practices.