Buy Shoes, Give Back: La Sportiva Giving Greenback$ Program
Wednesday, 14 April 2010
La Sportiva makes it easy to find stylish, high quality and sustainably produced shoes for all of your outdoor adventure needs. This spring La Sportiva will donate $1 to Carbonfund.org or other organization (the choice is yours!) when you buy a pair of La Sportiva Hiking, Mountain Running® or Approach shoes from any participating retailer. “By partnering with Carbonfund.org on Giving Greenback$, we will be able to offer our customers the chance to make a difference today, one dollar at a time,” says Laura Fryer, Marketing Manager at La Sportiva N.A. Inc. “Each participating retailer’s number one priority is to provide a quality experience to our consumer base. In addition to offering great products from a great brand, Greenback$ provides our customers the chance to support quality organizations promoting environmental change directly.” The goal at La Sportiva is to reduce the impact of running their business while increasing the positive impact they have on people, communities, and the environment. From switching to video conferencing and reducing air travel, using more recycled materials in their shoes, becoming a zero waste facility and changing their catalog production, they continue to work towards sustainability. And perhaps most importantly, their products are designed to be durable, long-lasting and repairable – thus, keeping them on your feet longer and out of the landfill. To learn more about Giving Greenback$, please visit www.givinggreenbacks.com. To check out La Sportiva’s shoes, visit www.sportiva.com. Happy shopping!