Carbonfund.org Launches Million Tree Challenge Campaign
Monday, 22 March 2010
With deforestation today accounting for about 20 percent of global warming, Carbonfund.org is challenging individuals and businesses to help plant a million trees while raising awareness about the importance of tree planting and reforestation in solving climate change. For $1 per tree, the Carbonfund.org Million Tree Challenge provides an opportunity for action on global warming leading up to Earth Day on April 22nd. Individuals and businesses can make a tax-deductible donation toward tree planting at: www.carbonfund.org/trees. The campaign lets donors choose how many trees they wish to have planted. An individual can, for instance, make a donation to plant a tree for each family member, or each mile in a daily commute. A business can plant a tree for each employee, or each sale made. Carbonfund.org’s Million Tree Challenge Launch Partners include: Staples, Amtrak, Motorola, Hyundai, and Mac-Gray, each making an early commitment to the campaign. For example, Staples will be collecting $1 donations from customers at its U.S. stores from April 18-24, 2010, and will match customer donations raised during this time, up to $20,000. Companies that have also made commitments include: Evogear, WeddingWire.com, Planetshoes.com, WVO Management, and the Maryland GreenHawks basketball team. “Supporting Carbonfund.org with the Million Tree Challenge helps positively impact our climate, and serves as a concrete way to help educate others about sustainability,” said Mark Buckley, Vice President, Environmental Affairs, Staples. “Staples has been contributing to the climate change cause through energy conservation, green building design, and renewable energy purchases. In addition, by using recycled paper as the standard in our Copy & Print Centers, offering a wide selection of green paper choices in our stores and on Staples.com, and providing technology recycling services, Staples makes it easy for our customers to make a difference for the environment, what we call EcoEasy.” Amtrak will be promoting the campaign on their Whistle Stop online community for passengers, and to their Amtrak Guest Rewards program members. “Passenger rail is a travel mode that produces some of the lowest greenhouse gas emissions per passenger mile. Amtrak is taking steps using new technologies, fuels and procedures to further reduce emissions. We support tree planting as a great personal step to incrementally reduce greenhouse gas emissions,” said Roy Deitchman, Vice President, Environmental Health & Safety for Amtrak. Please join the challenge today – make a donation to plant trees at: www.carbonfund.org/trees, or email firstname.lastname@example.org to learn more about the campaign. Thanks!