Our Vision

Our goal is to help drive the price of clean technology like wind energy to below that of dirty technology like coal. When that happens, utilities and the market will begin building wind turbines simply because that is the most cost-effective way to provide energy. Besides reducing the amount of carbon dioxide in the atmosphere, carbon offsets drive down the cost of clean energy, hastening the transformation to a clean energy future.

Imagine what would happen if wind energy cost less than coal.

The energy industry is incredibly price sensitive. Over the last few decades primary energy investment has gone from coal to gas and back to coal again. Many industrial plants are equipped to switch fuels from one day to the next based on low costs on that day. If wind cost less than coal, we’d expect rapid transformation in investment to clean energy, based primarily on economics.

Is it possible?

Yes. Today, depending on the location, wind can cost as little as 10% more than coal, and sometimes the price difference is even less. Wind makes up just ½ of 1% of our energy supply. Imagine if just 1-2% of Americans chose wind power, and we were able to double or quadruple the amount of wind energy in the United States. Would that cost difference disappear? Would Wall Street change its investment strategies? We think so.

Market transformation starts with you

Your carbon offsets are about much more than just your carbon footprint. When you offset your footprint you are helping the most promising technologies in the best locations with the best business plans transform the market, so that one day none of us has to pay a premium for responsible energy.