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New World-Class Consumer Label Introduces First CarbonFree Beverage
Carbonfund.org and The Monarch Beverage Company announced the release of four new CarbonFree™ energy drinks: Acute Fruit™, CoMotion™, NTrinsic™ and NTrinsic™ Sugar-free.
This partnership highlights the growing trend of businesses bringing carbon-conscious food options directly to store shelves and the growing number of eco-conscious consumers who scrutinize food production methods and seek products that minimize climate impact.
Carbonfund.org’s CarbonFree label, which appears on the containers of all four energy drinks, indicates that the products’ entire carbon footprint will be offset through the support of greenhouse gas reduction projects.
Carbonfund.org certified the four energy drinks CarbonFree™ after a rigorous life cycle analysis (LCA) performed by Europe’s premier carbon management consultants, Edinburgh Centre for Carbon Management. Carbon emissions associated with the energy drinks were calculated at each step based on the ingredients used in manufacturing, the ink and materials used for packaging, and the fossil fuel burned during shipping. Starting this week, the drinks will be on sale at three convenience store chains: Mapco, Fas Mart, and Flash Foods.
CarbonFree product certification entails four main steps:
- Determine the product’s carbon footprint through a life cycle analysis (LCA)
- Certify and register the product as CarbonFree
- Offset the product’s footprint through the support of greenhouse gas reduction projects
- Conduct annual review and recertification
“The partnership with Carbonfund.org is a valuable addition to our sustainable development strategy that will include a continued push for recycling, conservation and investment in renewable energy across our business processes,” said Didier Arnaud, Chief Operating Officer of The Monarch Beverage Company. “We are committed to reducing the impact of our business activities on the environment and believe that offering CarbonFree products will also raise the awareness of simple ways to protect the environment among energy drink consumers.”
“If only the whole transition to a clean energy economy were as easy as popping the tab on a CarbonFree Acute Fruit energy drink!” said Eric Carlson, Executive Director of Carbonfund.org. “Fortunately, now that these drinks are CarbonFree, Monarch Beverages is providing consumers with an eco-friendly option that moves us in the right direction. We’re proud to partner with them in increasing carbon-conscious consumerism.”
Other Carbonfund.org CarbonFree products include:
- Tropical Traders’ Royal Hawaiian Honey
- Florida Crystals’ organic and natural sugars
- Ecofuture’s THEbulb™
- April 3rd Studios’ Elusion DVD
