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Motorola Teams with Carbonfund.org on the World’s First CarbonFree® Certified Phone
The Renew phone (MOTO W233), available in Q1 2009 at T-Mobile USA, offers environmentally responsible design with functionality and quality. Not only is the plastic housing of Renew made from plastics comprised of recycled water bottles and 100 percent recyclable, it is the world’s first CarbonFree® certified phone.
Motorola is offsetting the carbon dioxide required to manufacture, distribute and operate the phone through investments in renewable energy sources, including the New Bedford Landfill Methane project, and reforestation. The phone has earned Carbonfund.org’s CarbonFree® Product Certification after an extensive product life-cycle assessment.
“Today, natural resources, energy and time are more precious than ever before,” said Jeremy Dale, corporate vice president, marketing, Motorola mobile devices. “From the product’s design, to the packaging to our partnership with Carbonfund.org, we wanted to ensure that this device makes the right impact with consumers and the environment.”
“Motorola’s Renew phone is the first CarbonFree® certified phone in the world, meeting the most stringent life-cycle standards and demonstrating leadership on climate change,” said Eric Carlson, president of Carbonfund.org. “Motorola’s Renew demonstrates we can have great functionality in phones while minimizing our carbon footprint and climate impact.”
When designing the packaging, Motorola was able to reduce its size by 22 percent. In addition, a postage-paid recycling envelope in the box makes it easy to return a previous mobile phone for recycling at no cost. Renew was designed for eco-conscious consumers as well as the millions of people who put making phone calls as their number one priority in a mobile phone. With nine hours of talk time, CrystalTalk™ technology and messaging capabilities, Renew makes environmental responsibility an affordable option for those looking for a mobile phone.
