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Encinitas, CA [July 27, 2007] – LYON announced today that it offset its carbon emissions with, the country’s leading carbon solutions organization. LYON has long been a leader in small business environmental practices, from proper disposal of used electronic components to the use of compact fluorescent bulbs and an active outreach program for pro bono advertising and design work for environmental non-profits. This practical step highlights LYON’s commitment to be a leader in the San Diego advertising community.

LYON’s stakeholders are very concerned about global warming. Considering the implications of climate change, carbon offsets through are a natural extension of the work LYON does to attract and retain both staff and clients.
“With a workforce and client base of active, talented people living in a very beautiful, outdoors-oriented part of the world, our interest in protecting our environment is just common sense.” said Susan Lyon, Managing Director. “Our success with clients is because we are a bit obsessive about thinking everything through in painstaking detail, anticipating all possible consequences in a marketing message, so it’s natural that our offline discussions have had us obsessing over the balance between running a business and protecting our environment. We looked around for a way to take this step, and found that had the best program for small businesses, events, and even congregations, making going CarbonFree a really simple and affordable commitment.”

“Company’s like LYON are setting an example for what all companies should do,” said Steve Offutt, Senior Advisor at  “Our motto is ‘Reduce what you can; offset what you can’t,’ and they are practicing that in their daily business.  Having LYON as a CarbonFree partner makes us proud about what we do, and we applaud them for their environmental commitment.” is a non-profit organization whose goal is to make carbon offsets and climate protection easy, affordable and a normal way of life for every individual and business. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions in one location, where it is cost effective, to offset the emissions they are responsible for in their normal activities, like home, office, driving or air travel emissions. For instance, a clean, zero CO2 wind farm can offset the carbon dioxide produced by a coal-fired power plant. By supporting renewable energy, energy efficiency, and reforestation projects will retire an equivalent amount of carbon offsets.  The financial support from these offsets will then help to continue the development of clean, renewable sources of energy.

LYON is an award-winning advertising and design shop perched above the beach in San Diego’s North County. Founded in 1991, they have worked with a variety of companies and nonprofit organizations, including some of the world’s biggest and best-known brands on everything from naming companies and products, right down to in-house production of tv commercials. Their clients include Cisco Systems, Cardinal Health, Websense, Infinera, and American Wave Machines while their recent pro bono efforts have benefited The San Elijo Lagoon Conservancy and the California Center for Sustainable Energy.

About is the country’s leading carbon reduction and offset organization. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 100 corporate and non-profit partners including Dell, Orbitz, IMD, Ovation Travel Group and Credo Mobile.



Silver Spring, MD, August 9th, 2007 —Skram Media, publishers of CLIMBING and URBAN CLIMBER Magazines, today announced a partnership in which Skram Media will offset their global warming emissions and minimize the environmental impact of their business. In addition to offsetting the emissions of its corporate offices, the leading outdoor publisher is also compensating for the CO2 emissions created from the printing and distribution of the magazines themselves.

Working with, the leading non-profit climate-change-solution provider in the United States, Skram Media will neutralize its carbon footprint through reforestation projects. supports renewable energy, energy efficiency and reforestation projects globally that reduce carbon dioxide emissions and the threat of climate change.

This initiative by Skram Media to diminish their carbon footprint is the latest move to minimize the environmental impact of its business, which includes a commitment to print their magazines on 100% recycled paper.

“CLIMBING and URBAN CLIMBER have been printed on recycled paper for almost a year now,” says Publisher Mark Crowther. “This year, in addition to expanding our coverage of environment-related issues including Sustained - our new department in CLIMBING - and our regular Access Fund column in URBAN CLIMBER, we wanted to make the magazines themselves more accountable.”

“We are proud to be partnering with Skram,” said Steve Offutt, Chief Operating Officer of  “They are setting an example for others to follow through their constantly expanding environmental efforts.  They clearly exemplify our motto: Reduce what you can; offset what you can’t.”
“These days I don’t think people really have much of an option anymore whether or not they’ll choose to live an environmentally conscious lifestyle. There’s no real decision to be made there. It’s simple – act now or perish. We have to reverse the past so that we can believe in a future. We’re just doing our part,” says Joe Iurato, the editor of URBAN CLIMBER.

About Skram Media
Skram Media is the publisher of CLIMBING Magazine, URBAN CLIMBER Magazine,,, and UCTV. Founded in 1970, CLIMBING Magazine is the journal of record for climbers worldwide. Together with its leading Web site,, CLIMBING reaches more climbers worldwide than any other climbing magazine. URBAN CLIMBER MAGAZINE founded in 2004, is the leading youth-focused climbing magazine. UCTV ( is the leading destination on the Internet for climbing video entertainment. For more:

About is the country’s leading carbon reduction and offset organization. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. works with over 200 corporate and non-profit partners including Discovery, Dell, Yakima, Environmental Defense, Orbitz and Surfing Magazine.

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