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It takes continuous effort to manage and reduce carbon emissions associated with running a business.  Long-term Carbonfree® Business Partner Mountain Rose Herbs takes this commitment to operational sustainability very seriously and has made great progress to “reduce what you can, offset what you can’t™” year over year.  

Mountain Rose Herbs offers high quality organic bulk herbs, gourmet spices, loose leaf teas, essential oils, herbal extracts, and natural body care ingredients, including certified organic, fair trade, ethically wild harvested, and Kosher certified botanical products, through its online store.  The company’s primary facility was constructed with LEED (Leadership in Energy and Environmental Design) standards and relies heavily on natural lighting. Energy demand was further reduced by making a complete lighting upgrade to energy-efficient bulbs in principal facilities and installing Energy-Star rated heating and cooling systems. 

In addition, Mountain Rose Herbs upgraded all computers to those with Gold Star ratings for energy conservation, minimal shipment packaging, and elimination of environmentally harmful materials, as well as more energy-efficient flat screen monitors. The company converted all electrical usage to a local Green Power program to ensure that a significant portion of electricity comes from wind and solar sources. 

Even with all of these efforts, management at Mountain Rose Herbs recognizes that the company still produces carbon emissions. Since 2008, they’ve worked with to measure and offset these unavoidable emissions by supporting clean energy and carbon reduction projects such as a wind farm in India, a methane collection plant in New York, and’s forest conservation work in Brazil.  To date, the company has neutralized over 4 million pounds of carbon emissions, equivalent to taking 400 passenger cars off the road for a year! applauds Mountain Rose Herbs for its long-term and continuous commitment to sustainability and is honored to partner with the company to help achieve its goals. 

Published in carbonfree blog

When Foundation was created ten years ago with the motto “reduce what you can, offset what you can’t™”, we knew we were positioning ourselves as the last-in-line solution in sustainability plans.  The climate change education component to our mission is a very important one, and a significant portion of our website is dedicated to providing ways that businesses and individuals can reduce their carbon footprint before considering carbon offsetting strategies. 

This approach has attracted businesses that take seriously their responsibility to seek out recycling, reuse, energy efficiency and emissions reduction opportunities.  Fireclay Tile, a California-based sustainable tile manufacturer, is a great example. 

“We are scavengers at heart and scrappy when it comes to saving resources; therefore we are committed to finding new and innovative ways to reuse cast off materials, and to incorporate sustainability into all levels of our manufacturing process, explains Eric Edelson, CEO of Fireclay Tile.  “We chose to partner with simply because tile is heavy, and we wanted to offset the carbon footprint created by shipping our tile all over the world.”

Fireclay Tile’s Carbonfree® Business and Shipping program is a final step in the company’s commitment to environmental sustainability.  Fireclay uses’s online business calculator to compute annual carbon emissions from office energy usage, business travel, and product shipping and delivery.  The resulting offset donation supports forestry initiatives around the world that sequester carbon dioxide in formal third-party validated, verified and audited projects.      

 Fireclay’s unique process includes made-to-order tile using recycled materials and sustainable manufacturing practices in their California operations.  Their recycled clay body boasts of over 70% recycled materials, which include post-consumer glass, granite dust, and porcelain from toilets collected to back water conservation efforts in the Bay Area. Fireclay’s glass tiles line is composed of 100% recycled glass from local window and solar panel production industries.

 Fireclay maintains onsite recycling practices that include water reclamation at cutting and mixing stations, along with rainwater capture at their Aromas, CA factory.  Glaze overspray is captured at each glazing station and is included with all scrap material and anything considered defective, then crushed into an aggregate for making the recycled clay.  All orders are packaged for shipment using 100% recycled boxes, reused shipping crates, and sawdust from a local furniture manufacturer used to cushion shipments. 

A fine example of “reduce what you can, offset what you can’t™”, Fireclay Tile is walking the walk, and is proud to assist in that last step.


Published in carbonfree blog

The summer travel season is around the corner, and exotic locations lure the most adventurous travelers to remote and environmentally sensitive areas to experience their wonders.  When planning these trips, environmentally responsible travelers will seek out sustainable tours that meet established ecotourism guidelines.     

The International Ecotourism Society (TIES) defines ecotourism as "responsible travel to natural areas that conserves the environment and improves the well-being of local people." CarbonFree® Business Partner Detour, The Adventure Travel Marketplace adheres to this definition and its guiding principles when selecting the local tour operators and outfitters for its online destination tours and travel adventures.  Detour actively promotes sustainable tourism by offering trips operated by local ecotourism companies and promoting green certified hotels in the trip destinations they support. 

As an important part of its sustainability mission, Detour minimizes it own operational carbon emissions then mitigates what it cannot eliminate in partnership with  As a virtual company, Detour follows’s motto to “reduce what you can, offset what you can’t™” by maintaining only a small wind-powered office with some employees working from home.  Detour handles all tour information and customer communications online, replacing paper and printing with electronic documents.  And for the past six years, Detour has neutralized all remaining operational emissions through the CarbonFree® Business Partnership program.  To date, Detour has neutralized over 500,000 pounds of carbon dioxide emissions, equivalent to the amount of carbon dioxide sequestered by 6000 trees over a ten-year period.       

“As a company based on promoting small-scale tourism directly through socially and environmentally responsible local tour operators and outfitters, Detour is committed to protecting the environment and minimizing global climate change,” said Greg Findley, Detour’s CEO.

Working only with sustainable local travel companies ensures that the tours support the local economies.  Detour selects tour operations that employ local people and provide economic incentives for local people to protect their natural and cultural resources.  Traveling with local companies also gives travelers a window into the lives of the communities they visit.  This inside knowledge can make the difference between being a tourist and thoroughly experiencing and learning about a destination.

Taking a trip, even the most sustainably-planned tour, has some negative environmental impacts, including the carbon emissions of airplane travel and on-site ground transportation.  Detour advises its customers to become environmentally-responsible travelers by choosing a sustainable trip, taking fewer and longer trips, and trying to get direct air flights when possible. Finally, Detour encourages tour customers to purchase carbon credits to offset the carbon emissions from their flights through  Join the ranks of eco-travelers by selecting leading sustainable tour operators like Detour and taking the extra steps to neutralize your vacation travel emissions.  


Published in carbonfree blog
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