Environmentally-responsible business entrepreneurs come by their inspiration through a variety of experiences. For Michelle Garcia, Founder and President of Pure&True, a natural and organic beauty and skin care products company based in Oahu, the inspiration began with researching the requirements for LEED building certification. Through the process, Michelle learned of the many toxic ingredients contained in home and personal care products. Her continued research led her to develop Pure&True as a cosmetic company devoted to pure, natural and organic product ingredients and with a strong commitment to environmental and social responsibility.
As a company, Pure&True cares about the choices the business makes and how those choices impact customers’ health and the environment. They believe it is possible to indulge oneself with skin and beauty care products while making a meaningful difference in the world. Six years ago, Pure&True made the decision to offset the carbon emissions from its business operations and product shipments by joining the CarbonFree® Business Partnership program and supporting our global reforestation and sustainable energy projects. As a CarbonFree® Partner, Pure&True has neutralized over 430,000 pounds of carbon emissions, equivalent to the quantity of carbon dioxide sequestered by over 5000 tree seedlings grown for ten years.
“As a cosmetic company, I believe that Pure&True should be a vehicle to making a difference in the world – through the products it creates and the support it lends to environmental and social charities,” explains Michelle. “This is the vision that sparked the birth of Pure&True, and I look forward to developing this vision as the company grows.”
In addition to maintaining its CarbonFree® operations, Pure&True also donates 5% of the profits from each product sale to selected social and environmental charities. Pure&True makes it possible for their customers to support their products while making positive contributions to protecting and preserving the environment, and improving lives of women and families around the world.
Forward-thinking and environmentally committed organizations recognize that the current emphasis on environmental responsibility is not a passing fad. Companies that rise above their competitors and lead with strong sustainability initiatives that make good business sense are the companies that will continue to prosper and grow. CarbonFree® Shipping Partner Envelopes.com is a great example, with a five-year long commitment to neutralizing all product shipping emissions through supporting Carbonfund.org’s global reforestation projects.
The CarbonFree® Shipping program is part of Envelopes.com’s “Going Green” program that includes facilities powered by 100% wind-powered electricity, a large selection of recycled paper envelopes, ones with corn-based clear address windows made from compostable materials by EarthFirst® Films, envelopes printed with soy inks, and envelopes and paper products made from 100% cotton fibers versus traditional paper.
“Partnering with Carbonfund.org is a great way to help reduce our carbon footprint. Our partnership has enabled us to send CarbonFree® Shipments by offsetting the CO2 created when shipping our products to your door by investing in reforestation projects,” explains Seth Newman, President of Envelopes.com. “Reforestation projects play a vital role in absorbing emissions and providing time to transition to a new energy future.”
Over the past five years, Envelopes.com has neutralized over 1.6 million pounds of carbon dioxide emissions from product shipments, equivalent to the amount of carbon dioxide sequestered by almost 19,000 trees over a ten-year period.
Every business and consumer has choices when it comes to the paper products they use. Companies like Envelopes.com are helping to ensure that these choices include options that are environmentally responsible and exhibit ongoing commitments to sustainable operations. Envelopes.com’s long-term dedication to Going Green initiatives such as CarbonFree® Shipping keep them at the forefront of their industry and the green choice for their customers.
Frequent travelers know that metal hotel keys are almost a thing of the past, widely replaced by flexible plastic hotel key cards. In some instances, these key card systems add energy efficiency benefits by auto-controlling the electricity usage in the room, switching off lights or turning off the electricity to the room altogether when the guest leaves the room.
One of our CarbonFree® Business Partners, The Greenfield Group, has developed unique ways to stand out in the competitive hotel key card marketing business. As a business committed to maintaining carbon neutral operations by supporting our global reforestation projects, the Greenfield Group has become a CarbonFree® supplier to its hotel clients. In order to operate as sustainably as possible, the Greenfield Group partnered with Carbonfund.org to analyze the carbon emissions created by their annual business operations, travel, and product shipping, then implemented a carbon emissions mitigation program by investing in reforestation and avoided deforestation projects around the world.
The Greenfield Group provides complimentary custom-designed hotel key cards featuring local business advertisements, and they further augment their services by supporting various environmental causes as an integral part of their business model. In addition to being a carbon neutral business, The Greenfield Group helps provide a free community bike program in the Ocean Beach community of San Diego and participates in local tree planting campaigns and trash cleanup efforts, and they developed a clever and innovative way to recycle old hotel keycards into guitar picks for students, teachers, and guitar players of all ages.
“At The Greenfield Group, it is our priority to align our practices with what is best for the environment,” says Rob Greenfield, founder of The Greenfield Group. “In most businesses, including ours, it is very difficult to not have some undesirable impacts on the earth. That is why we have partnered with Carbonfund.org to offset the negative aspects of our business that we can't control.”
Currently, The Greenfield Group donates over 5% of its total revenue to environmental projects, and their goal is to reach 10% total revenues to the environment by the end of 2012. This type of market leadership and environmental commitment is prevalent among Carbonfund.org’s business partners, and we are pleased to partner with The Greenfield Group to help them achieve sustainable business operations.