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Toronto-based Counting Opinions takes seriously its responsibilities to its customers and to its own operational sustainability.  Since 2011, the company has participated in the Carbonfree® Business Partnership program, neutralizing over 470,000 pounds of greenhouse gases by supporting clean air technology and carbon emissions reduction projects around the world.  These emissions reductions have the same environmental impact as avoiding the use of over 24,000 gallons of gasoline.    

“We live in an ever-increasingly complex, global macrocosm. Evidence clearly indicates that humanity is negatively impacting global climate,” states Frank Biss, VP Sales and Operations at Counting Opinions.  “As such, each and every one of us has a responsibility to minimize our negative impacts and find ways to more effectively co-exist with nature. The consequences of not doing so are catastrophic. in our view exemplifies these most urgent efforts.”

Counting Opinions provides organizations in the libraries community with innovative, comprehensive, cost-effective ways to capture, manage and measure performance data, including open-ended customer feedback, qualitative and quantitative data, trends, benchmarks, outcomes and peer comparisons.  Its applications work across all browsers and platforms; are fully hosted in a secure professionally managed IT facility; and require minimal or no customer IT involvement.

Counting Opinions is a true "virtual" company - all staff members work from their respective homes, thus eliminating the carbon dioxide produced and time consumed by daily trips to and from the office.  The staff utilizes only electronic communications, minimizing the need for printed documents and conduct sales and support calls by either telephone or electronically, thereby minimizing the company’s "travel footprint."  Each year, Counting Opinions makes a donation to to neutralize remaining operational emissions that it cannot eliminate.  In our opinion, these actions count, and Counting Opinions is leading the performance data and customer feedback technology field with its continued commitment to sustainability.


Published in carbonfree blog

For pet owners in the Durham, N.C. area, there’s a great new alternative to pet care.  Paws On Durham is a full-service professional pet sitting company, partnering with pet owners to emulate the care and love they give to their pets and providing a stress-free pet sitting experience.  In addition, Paws On Durham cares about its local community and the broader environment we all enjoy. 

Paws On Durham Pet Sitting is committed to reducing the company’s carbon footprint by being aware of how our actions impact the environment,” explains Anthony L. Garza, Paws On Durham Owner/Top Dog.  “We partnered with to purchase offsets to ensure we can make up for the carbon emissions we cannot reduce.  Our goal is for our staff and clients to be socially responsible and aware of our actions and how we can continue to improve our planet.” 

The company’s commitment to the environment is simple: they do what they can to reduce their carbon footprint.  Whenever possible, Paws On Durham staff walks or bikes to their clients’ home; however, the majority of the business requires driving cars.  To combat their carbon output, Paws On Durham made the decision to join the Carbonfree® Business Partnership program to purchase carbon offsets on behalf of all of their employees. 

In addition to purchasing offsets, the company uses additional efforts to control its carbon footprint including:

  • assigning pet sitters according to proximity of clients to reduce travel time;
  • using online reservation and profile systems to reduce paper waste;
  • using Energy Star low energy consumption office machinery, natural light and CDL bulbs in corporate and home offices to reduce energy consumption; and
  • developing plans for customers to become involved in reducing their footprint as well!

Whether their client is at work, on the town, or on vacation, Paws On Durham provides them peace of mind, knowing their pets are receiving excellent care.  All Paws On Durham pet sitters are hired as regular employees, receive extensive training, and are bonded and insured.  In addition, Paws on Durham is managing its carbon footprint responsibly and sustainably, in partnership with   

Published in carbonfree blog

For the past six years, Benco Dental, the largest privately-owned dental distribution company in the United States, has augmented its commitment to “Lean and Green” operations by neutralizing carbon emissions associated with its National Sales Meeting.  Through this program, Benco Dental has mitigated the negative impact of almost 6 billion pounds of greenhouse gas emissions, equivalent to neutralizing emissions from driving a standard passenger car 6.4 billion miles, by supporting's clean air and carbon emissions reduction projects.      

A focus on the environment can be felt throughout Benco, starting with their CenterPoint headquarters in Pittston, PA, designed to meet and exceed USGBC guidelines and attain LEED certification.   The company’s “Go Green” program identifies its products that meet 10 criteria universally recognized as reducing a product’s environmental impact and designates the eco-friendly products with a green leaf. 

The Benco Dental “Lean and Green” team is made up of associates who volunteer their time to organize and conduct community tree plantings and cleanups throughout the year, and help to identify ways Benco can be environmentally friendly. Associates also participate in an extensive recycling program that includes paper, cardboard, glass, plastic, aluminum, batteries, CDs, DVDs and toner cartridges.

Building a brighter greener future is part of Benco Dental Company’s mission, and is proud to partner with Benco in achieving its goals.



Published in carbonfree blog

Celebrating over thirty years, Earth Science Naturals creates products with the goodness of natural ingredients enhanced with plant-based nutrients, vital vitamins, soothing botanicals, hydrating moisturizers and pure essential oils.  Committed to providing environmentally safe skin, body, and hair care without parabens, animal testing, animal-derived ingredients or artificial colors, Earth Science Naturals cares about its customers, and about the environment we share. 

Earth Science also cares about the impact its business has on our environment.  Even with the care taken to choose the most environmentally-safe products and practices, Earth Science knows its own office energy use, product transportation and business travel creates greenhouse gas emissions.  To neutralize this impact, Earth Science partners with to support carbon emissions reduction and clean air projects.  Since joining the Carbonfree® Business Partnership program seven years ago, Earth Science has neutralized over 600,000 pounds of greenhouse gases, the equivalent to planting almost 7000 trees and growing them for ten years. 

“At our core, we believe that having a “healthy” business means striving to do good in the world,” explains Kenneth Grand, Owner and President.  “A proud sponsor of, Earth Science Naturals is dedicated to supporting the reduction of greenhouse gas emissions and the fight against climate change by supporting climate-friendly projects." 

Earth Science will be launching a new hair care line this fall with all locally sourced packaging and bottles at 80% post-consumer content.  They’ve repackaged their Active Age Defense line in more sustainable packaging, use recyclable components manufactured locally, choosing American-made, recycled, and sustainable resources whenever possible.  All cartons hold the FSC seal, certified to ensure responsibly managed forests that provide environmental, social and economic benefits. 

Earth Science is dedicated to support the fight against climate change by encouraging and supporting climate-friendly projects, locally and nationally.  By specifically seeking out local vendors and local manufacturing facilities, Earth Science reduces transportation and its related pollution.  All Earth Science products are produced in California, near the corporate offices in Santa Barbara, and many products have been formulated using organic and fair trade extracts and oils. 

As a family-run business, Earth Science Naturals values giving back to and staying connected with its national and local communities.  Earth Science Naturals has been a strong supporter of not only global environmental concerns, but also local organizations that work toward building healthy, sustainable communities, through planting trees, funding educational programs, pet adoptions or providing meals. 

Published in carbonfree blog

On Tuesday, Biogen, one of the world’s oldest independent biotechnology companies, announced that it has achieved operational carbon neutrality.  This important sustainability milestone was reached through a multi-year initiative to reduce carbon emissions from global operations and by investing in environmental projects to offset the remaining carbon emissions that could not be eliminated from business activities, including emissions from its suppliers’ operations, employee commuting and business travel. 

The company’s commitment to environmental sustainability, philanthropy and diversity are highlighted in its 2014 annual Corporate Citizenship Report, which Biogen also released on Tuesday. 

To achieve carbon neutrality, Biogen has reduced carbon emissions through: 

  • Investments in sustainable technologies and highly efficient facilities and manufacturing processes including energy-efficient heating and cooling, power through co-generation, and advanced distribution systems to conserve water.
  • Coordination with its top suppliers to help manage their overall environmental impact and encourage regular reporting of their energy usage and carbon emissions in order to set and meet reduction targets. Currently, about 70 percent of the carbon emissions associated with Biogen’s business comes from its suppliers.
  • Investments in programs that fund wind, solar and low-impact hydroelectric power in the United States, Denmark, and Switzerland. Biogen is also investing in landfill gas projects that take naturally occurring methane gas and use it to produce energy.

Biogen followed the Greenhouse Gas (GHG) Protocol Corporate Standard methodology, the most widely used international accounting tool for quantifying and managing carbon emissions, in calculating carbon emissions from its global operations.  These calculations were validated by third-party auditors to confirm Biogen’s statement of carbon neutrality. 

Biogen’s leadership in operational sustainability has received numerous and wide-reaching recognition.  Earlier this month, Biogen achieved the number one ranking on the Newsweek list of “Top Green Companies in the World 2015,”.   In January, Biogen was also named the most sustainable company in the world on the Corporate Knights’ Global 100 list, and was named the biotechnology Industry leader on the Dow Jones Sustainability Index World last October. Foundation is proud to continue to partner with Biogen in achievement of its milestone carbon neutrality goals.  

Published in carbonfree blog

OTTAWA, Ontario — April 14, 2015 — Kivuto Solutions Inc., the global leader in complex digital distribution, is announcing its continued partnership with the Foundation for the fourth year in a row. The partnership signifies Kivuto’s commitment to reducing its impact on the environment through both its green distribution solutions and dedication to reducing its carbon footprint while offsetting the rest.

The’s CarbonFree® Partner Program supports third-party validated renewable energy, energy efficiency and reforestation projects in the U.S. and abroad to reduce carbon dioxide (CO2) emissions and hasten the transition to a clean energy future. Kivuto has chosen to support Reforestation and Forest Preservation projects, which fight climate change by sequestering CO2 emissions from the atmosphere in trees and soil and improve local environmental quality.

“ commends Kivuto Solutions for their continued leadership in managing their environmental impact, looking for ways to reduce and conserve energy consumption, then neutralizing their remaining annual operating emissions through support of our forest preservation programs,” says Eric Carlson, president of “Their long-term commitment to environmental responsibility places Kivuto Solutions at the forefront of its industry for operational sustainability. We’re proud to partner with them in these efforts.”

For over 15 years, Kivuto has provided a green alternative for product distribution by eliminating the need to create and deliver boxed offers and offering an electronic distribution model that allows for effective and efficient delivery online. Studies have proven that using digital distribution solutions instead of traditional distribution methods can reduce carbon emissions by as much as 83 percent for a single product. And estimates show that the approx. 30 million digital downloads Kivuto enabled for its customers over the past year reduced carbon emissions by approximately 42,000 metric tons. This is a significant savings that Kivuto is truly proud of.

This commitment goes beyond Kivuto’s green business model and carbon offsetting initiatives; Kivuto’s employees continue to promote green alternatives on a daily basis and implementing company-wide initiatives for a more environmentally friendly workplace. Initiatives include recycling programs, campaigns to clean local communities, reducing waste at company lunches through reusable dishes and more.

For students growing up in the digital age, life, work and school, is interconnected. Learning inside and outside the classroom is connected through the use of tablets, smart phones and other mobile devices ensuring easy access to essential learning resources anywhere, and at any time.

Kivuto is looking forward to continuing its efforts to deliver green solutions, offset carbon emissions, take on new initiatives and become part of a greener community.

About Kivuto Solutions, Inc.
Kivuto Solutions Inc. is the global leader in solving complex digital distribution challenges. Over 60,000 academic institutions and departments trust Kivuto to manage and distribute software to their students, faculty and staff. The company distributes software in 195 countries and supports 14 languages.

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PureLife Dental is “watching its Ps” when it comes to its triumvirate of operating commitments.  PureLife empowers dental practitioners to make a positive difference in the health of their patients, staff, and environmental impact, so that achieving better health can be a realistic part of every purchase decision they make.

The firm’s “Patients, Planet, Profits” Pledge ensures that PureLife Dental’s customers benefit from the company’s goal to provide the highest quality and most environmentally healthy products at the best available prices.  From complete waste solutions to everyday dental supplies, PureLife Dental believes that healthy patients, a healthy planet, and healthy profits can all be achieved, with no tradeoffs required.

Through, PureLife Dental offsets 100% of the company’s annual operational emissions, as well as all of the shipping emissions for every product they sell, from the manufacturing line to the customer’s door.  Since 2008, PureLife Dental has neutralized over 16.5 million pounds of carbon emissions by supporting’s reforestation projects around the world.  Those carbon emissions reductions are comparable to the quantity of carbon dioxide sequestered by over 192,000 tree seedlings planted and grown over a ten-year period. As a result, PureLife Dental customers are reducing their own environmental impact with every order placed through PureLife.

“When we launched PureLife, the first thing we did was to see how we could reduce the impact of shipping products all over the country,” said Cassie Walker, VP of Marketing and Sustainability. “This was important, because dentists could buy their supplies from anyone, but if they buy them from us there’s a reduced eco impact, automatically.”

“We chose for our offset program because they had credibility – their projects are third-party validated and additional – as well as the expertise to help us calculate our emissions until we developed that capability in-house,” said Walker. “They’ve continued to help us refine our program and figure out approachable ways to talk about it with our customers.”

In addition to their carbon neutral operations, PureLife’s Feel Good Collection include products that have an environmental advantage over their traditional counterparts. Whether they contain recycled content or non-toxic chemistries, or they come in reduced or recycled content packaging, these products allow dental practitioners to make a difference without sacrificing anything. 

PureLife Dental’s commitment to “Patients, Planet, Profits” underscores its sustainability leadership in the dental supply industry, and is honored to partner with PureLife to help achieve these goals.

Published in carbonfree blog

Weber Shandwick, a leading global public relations firm with offices in 81 countries, weaves Corporate Social Responsibility (CSR) into everything the firm does for its clients and employees.  Weber Shandwick is mindful of its environmental impact and promotes sustainability by minimizing its own environmental footprint and partnering with clients who share a passion for contributing to their communities.  Weber Shandwick’s business plans and global employee culture share a “green mindset” and a commitment to being “engaging, always.” 

In 2009, Weber Shandwick implemented a non-billable travel emissions offsetting program with, designed to neutralize employees’ global business travel by supporting carbon reduction and clean air technology projects around the world.  To date, Weber Shandwick has neutralized over 16 million pounds of greenhouse gas emissions related to staff business travel, the same quantity of emissions as created by burning almost 825,000 gallons of gasoline.  The firm also focuses on minimizing consumption of resources like water and energy, maximizing the efficiency of resource use, and minimizing and responsibly dealing with waste.  

Weber Shandwick’s “Green Teams” lead the firm’s efforts to maintain ISO 14001 certification requirements, set future goals for the firm’s sustainability achievements, and tailor environmental programs to suit their respective offices. 

In 2013, the firm launched the Impact Project to enhance the pro bono and volunteer efforts of its workforce across various global regions.  Weber Shandwick recently held its 8th annual Making A Difference Awards program to spotlight individuals and specific offices that make a positive impact through what they do for others around the world. is proud to partner with Weber Shandwick in making a difference by improving the firm’s sustainable business travel. 

Published in carbonfree blog

Like many of us who’ve had the opportunity to travel to other countries, Scott Leonard was profoundly affected by his trip to South America back in 1993 where he encountered the priceless beauty of clothes produced by local artisans.  The richness of the culture and the amazing knitting techniques prompted him to bring back more than a souvenir to his Northern California home.  He returned with a vision to pioneer a new business model. He would invite customers to wear ethically made clothing—fashion that demonstrates a commitment to those who created the designs, as well as to the environment that supports us all. 

Together, Scott and co-founder Matt Reynolds have helped form a scalable artisan network through the INDIGENOUS clothing line that reflects a commitment to sustainability, social entrepreneurship and responsible actions by consumers and business alike. 

By designing clothes made with organic cotton and natural fibers, Scott and Matt hadn’t just made a smart move for the planet; they were making a savvy business decision as well. After all, organic clothes will never go out of fashion. That’s because organic clothing supports people and planet, keeping toxins off our bodies and out of our environment. 

This year, INDIGENOUS expanded its environmental stewardship by joining the Carbonfree® Business Partnership program. Through’s carbon reduction and clean air projects, INDIGENOUS is able to neutralize its operational emissions while supporting innovations in energy efficiency, renewable energy and forestry preservation projects.  

Earlier this spring, INDIGENOUS was recognized for its positive overall social and environmental impact, receiving a “best for the world” scoring in the top 10% among Certified B Corporations.      

Scott Leonard and Matt Reynolds, along with their passionate tribe of “style ambassadors” and fair trade artisan partners, strive to transform the often opaque fashion industry into one respected for producing beautiful and trendy clothes through transparent, ethical and eco-friendly methods. is proud to partner with INDIGENOUS in its effort to lead the fashion industry towards sustainable business practices.

Published in carbonfree blog

Adrian Reif and Matt D’Amour share a love of yummy nut butter and of an idealism to help people eat better while caring for the environment.  Their love for fresh, healthy food led to grinding homemade nut butter batches, then expanding their fledgling Yumbutter brand into a company that could have meaningful impact.  Yumbutter crafts creative and inventive nut butter “potions” using organic, wholesome nuts, seeds, and superfoods to get more nutrition into each batch. With a mission to “Nourish the World” through what they call “Holistic Responsibility,” Yumbutter seeks to be the best organization it can be – from conception to consumption of food – and beyond. 

As part of their commitment to environmental responsibility, Yumbutter recently made the decision to join the Carbonfree® Business Partnership program and purchase carbon offsets in reforestation projects for over 250% of their annual administrative operation’s carbon footprint.  

“ allows us to do more than we’re able to organizationally. We’ve desired to build a carbon negative business since the beginning and supporting reforestation projects get us closer to that goal,” explains Adrian, the Chief Goodness Warrior for Yumbutter.

Their Holistic Responsibility program is the result of asking the question: “How can a nut butter company improve people’s lives?”  They consider the company’s impact on the health and happiness of Yumbutter fans, supply chain partners, Mother Earth, employees, the business ecosystem, and people born into unfortunate circumstances.  So when customers spread Yumbutter, they’re actually supporting a shift in the way businesses are run.

Yumbutter is a Certified B Corporation, a new breed of company dedicated to positive social and environmental impact.  Certified B Corps meet rigorous standards of social and environmental performance, accountability, and transparency - a holistic measure of sustainability. Yumbutter also is a certified YouthTrade company for mission-driven companies run by young entrepreneurs.

Through their BuyOne:FeedOne program, Yumbutter and its customers have helped to feed over 14,000 children with malnutrition since mid-2012. Every time a customer buys one jar or pouch of Yumbutter, a small donation is made to help feed a child with malnutrition through a non-profit group in Guatemala providing holistic care to malnourished children and their mothers.  And with, Yumbutter helps nourish the environment by restoring and preserving forestry projects around the world.  

Published in carbonfree blog
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