Want more proof that businesses of any size can make a difference in our environment, our communities and our overall well-being? Consider Rubber Soul Yoga Studio in Athens, Georgia, as they renew their commitment to maintaining a Carbonfree® studio for the fifth consecutive year.
In addition to soothing and healing mind and body, Rubber Soul works to raise awareness about the urgency of climate change by showing documentaries, discussing lifestyle choices, and encouraging personal and political transformation at their studios.
"Rubber Soul encourages non-violence in every aspect of one's life. We can reduce our impact and offset the rest,” asserts Cal Clements, Director of Rubber Soul & Adventure Club. “Carbonfund.org has offset projects in India, the birthplace of yoga.”
To augment their Carbonfree® studio, the folks at Rubber Soul have replaced the paper towels in the bathroom with red automotive towels, which Cal washes each week. They quietly encourage a vegan/vegetarian diet, since industrial food processes are a big contributor to greenhouse gases. Rubber Soul is also a donation studio, where class participants pay what they can. Cal believes that making less money and therefore spending less money creates a lighter load on the planet. These actions and beliefs, coupled with the Carbonfree® commitment, help Rubber Soul achieve the differences they seek to make in the lives of their class participants and their greater community.
Rare gemstones and beautiful jewelry have long captured the admiration of cultures around the world, but as is often the case, the industries behind highly-prized items such as gems and jewels require energy-intensive and environmentally damaging mining and manufacturing processes. “Rare Earth Element” mining involves an expensive and protracted process to “find and prove” the source location, develop a mine construction and operation plan, obtain funding, then pursue the permitting for the mine, which will typically require a positive environmental impact study including post-operation mine closure and environmental restoration.
While not able to solve the entire mining industry’s emissions challenges, CarbonFree® Business Partner Sastaa made a commitment six years ago to take responsibility for its own environment impact by neutralizing its operational emissions. Sastaa is a Dutch import and wholesale business specializing in rubies, sapphires and emeralds. For the past six years, Sastaa as a company and owner Dan Thu Nguyen as a private individual have mitigated annual operational carbon emissions from office energy consumption and business-related travel by supporting Carbonfund.org’s global reforestation projects.
“A carbon-free commitment is a crucial part of the total commitment to an ethical and healthy life," states Dan Thu. Sastaa’s example of forward-thinking leadership and assumption of responsibility is characteristic of the long-term CarbonFree® Business Partners we will be featuring this year. If your business has not taken steps to institute a meaningful sustainability program that includes carbon emissions mitigation, take a look at our CarbonFree® Business Partnership program for 2013 – a simple and affordable way to help fight the negative impacts of climate change and hasten the transition to a ZeroCarbon™ world.