Carbonfund.org Foundation Welcomes Macmillan Publishing to the Large Business Partnership Program.
Macmillan is a group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, which is based in Stuttgart, Germany. American publishers include Farrar, Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Palgrave Macmillan, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, and Macmillan Higher Education.
As a key component of its sustainability initiative, Macmillan has set a goal to reduce the CO2 emissions generated by its annual business activities by 65% (over a 2009 baseline) by the year 2020. This includes the carbon emissions mitigation through Carbonfund.org including supporting renewable energy, forestry and biodiversity preservation.
Macmillan is well on track toward realizing this ambitious goal through the programs and actions undertaken to date. Some examples are:
- Rationalizing sourcing of paper based on the CO2 profile of the various mills that manufacturer the specific grades that Macmillan uses in printing its books.
- By mid-2013, completing the 3-year transition of their car fleet to 90%+ hybrid vehicles which will result in a reduction of over 800 metric tons of CO2 emissions per year from associated fuel savings.
- Significant investment in lighting retrofits at distribution/returns facilities that are 45-50% more energy efficient than the replaced configurations.
“Sustainability is part of the very mission of our company. Not just as a press release, not just around the edges, but in the very fabric of the place. It is as important as growth, as important as profitability. It may even be more important."
“While we’ve made great headway in reducing emissions in those areas under our immediate control, we know it will take a longer horizon to gain the required savings in areas where we wield influence, but cannot drive change just by force of will. That’s why we have pursued a partnership with Carbonfund.org to mitigate our total annual emissions by offsetting approximately 25% of that total through our sponsorship and support of several of the creative, verified, and geographically diverse programs that they administer,” says John Sargent, CEO of Macmillan.
Macmillan sets an important example for the publishing industry in both internal and external carbon reduction initiatives.
About Macmillan (http://us.macmillan.com)
We’ve already examined and defined a carbon footprint, but have you ever heard of an ecological footprint? An ecological footprint compares human demands on nature with the Earth's ability to regenerate resources and provide services.
Ecological footprints are ever changing because of advances in technology and a three-year lag for the UN to collect and publish statistics. However, it is a standardized measure that begins by assessing the amount of biologically productive land and sea area necessary to supply the resources a human population uses. This is then contrasted with the planet’s ability to absorb associated waste and ecological capacity to regenerate. Think of it like how much of the Earth (or how many planet Earths) it would take to support humanity given an average lifestyle. In 2007, humanity's total ecological footprint was estimated at 1.5 planet Earths. This means humans are currently using ecological services 1.5 times quicker than Earth can renew them.
William Rees was the first academic to publish about an ecological footprint in 1992. He supervised the PhD dissertation of Mathis Wackernagel who outlined the concept and offered a calculation method. Rees penned the term ecological footprint in a more accessible manner than the original name of “appropriated carrying capacity” after a computer technician described Rees’ new computer as having a small footprint on the desk. Wackernagel and Rees published the book Our Ecological Footprint: Reducing Human Impact on the Earth in early 1996.
The implications are dire according to Rees who wrote in 2010, “…the average world citizen has an eco-footprint of about 2.7 global average hectares while there are only 2.1 global hectare of bioproductive land and water per capita on earth. This means that humanity has already overshot global biocapacity by 30% and now lives unsustainabily by depleting stocks of ‘natural capital’.”
We’re definitely overspending the planet’s resources. Just take a look at man-made global warming and climate change. We need to continue on the path to seeking a sustainable lifestyle, and do it on a global scale. All of us working together can reduce the amount of the earth’s resources that we consume. Start with yourself and get creative with how many ways you can save energy and recycle. What’s great about beginning with energy efficiency is that it can save you money too. Then there are cost effective ways to offset the rest such as by contributing to Carbonfund.org’s development of renewable energy technologies and carbon emissions reduction projects. The important thing is to get started right away.
More than a couple of our past blog posts have covered how increasingly extreme weather is the product of climate change. However, have you stopped to ask yourself what that really means? How will climate change affect us and future generations? What things that we currently enjoy will be unavailable to our children?
A recent article covers some things that global warming is likely to ruin for our kids; things such as coffee, chocolate, strawberries. And the list isn’t limited to agricultural food items. Say goodbye to blazing fast Wi-Fi. Also your favorite vacation spot or even your home may be underwater in a few, short decades time. The country you live in may disappear. The article has some shocking images of Greenland melting away.
So what’s it going to take to help preserve the Earth as we know it? Global carbon emissions need to be reduced 80% by 2050. The U.S. has already pledged to reduce greenhouse gas emissions from 2005 levels by approximately 17%. Eventually legislation will be enacted increasing the goal to a 30% reduction in 2025 and a 42% reduction in 2030, with the ultimate goal of reducing emissions 83% by 2050.
Do your part in reducing carbon emissions and getting us closer to meeting the goals outlined above. Start by switching your Internet browser to www.envirosearch.org. Your regular, daily Internet search activities will begin contributing to renewable energy, reforestation, and energy efficiency projects. Then go to www.carbonfund.org for ideas on how to reduce your carbon footprint and offset carbon emissions. By working together, and each doing our part, we can change the fate of the planet.
A recently published study out of the University of Michigan examined Generation X’s views on climate change and found them to be largely unconcerned with the issue.
The Longitudinal Study of American Youth (LSAY) releases a quarterly research report and has followed the same 4,000 people for 25 years. Originally, in 1987, 5,900 students were selected from a national sample of 7th and 10th graders in 50 U.S. public school systems.
Generation X now comprises 32-52 year olds who are the most well-educated and scientifically savvy generation in U.S. history. However, the LSAY shows dwindling interest in climate change as it is a complex and long-term issue. The study compared responses from 2009 and 2011 and found that a scant two percent of those aged 37 to 40 follow climate change "very closely". This was a 50 percent drop from 2009 results. Over half said they follow climate change "not closely." More than 40 percent say they have only a "moderate concern" about global warming.
The most disturbing part of the report points to a disregard for future generations. Most do not see climate change as an immediate problem that requires their attention to address. A large percentage, 66 percent, said they aren’t sure that global warming is happening. About 10 percent even outright deny global warming is actually happening.
Why is Generation X disengaged, disinterested, or even openly disbelieving regarding climate change? The answer is as multifaceted as global warming itself. Disinterest in climate change is surely due in part to a massive and unprecedented disinformation campaign by oil and gas interests and conservative media outlets spanning more than a decade, even as the overwhelming scientific record points squarely to climate change. Some experts theorize issue fatigue may be the cause when a problem is long-standing. Others point to the complexity in understanding the underlying causes and potential solutions for climate change as a barrier to engagement with the issue. Still another potential answer is the distraction by other timely public policy issues. For example, interest in the economy experienced an upsurge following the Great Recession that began in 2008 to the detriment of environmental issues.
Whatever the reason, there is something every person in all generations can do to help save our planet. One easy and fast way to protect the environment is to switch your Internet browser to www.envirosearch.org. You'll be contributing to renewable energy, reforestation, and energy efficiency projects through you regular, daily Internet search activities. Another simple step is to use an emissions calculator to determine your personal contribution to greenhouse gas emissions. Then reduce your carbon footprint, plant a tree, or offset your carbon emissions.
Download and read the entire study here http://lsay.org/GenX-4.pdf.
Your carbon footprint is the total amount of greenhouse gases produced to directly and indirectly support your activities. It is usually expressed in equivalent metric tonnes of carbon dioxide (CO2).
The average American is responsible for a whopping 50,000 pounds of greenhouse gas emissions annually. Some examples of your carbon footprint are:
- When your car’s engine burns fuel it creates CO2, the amount generated depends on its fuel consumption and the driving distance.
- Heating your house with oil, gas, or coal also generates CO2.
- Even if you heat (or cool) your house with electricity, CO2 is emitted during the generation of electrical power, most of which comes from coal in the US.
- When you buy food and goods, the production of the food and goods creates CO2; again, the amount depends on where the foods and goods came from and how they were created.
- Traveling on a plane generates CO2 in the same ways a car does.
- Weddings even create CO2 emissions! See this past post for more information about how to reduce your wedding’s environmental impact.
- Also consider all the indirect emissions you are in part responsible for: the roads we drive on, the schools our kids attend, the mall and grocery story, our shared military and city hall. It all adds up.
The bottom line is your carbon footprint is the sum of all carbon dioxide emissions that were generated by your activities in a given time period, typically one year.
The carbon footprint is a powerful tool in understanding your personal impact on global warming. Most people are surprised by the amount of CO2 their activities create. If you personally want to reduce your contribution to global warming, the calculation and monitoring of your carbon footprint is critical.
Carbonfund.org offers helpful calculators to estimate your carbon footprint. Individuals can follow this link for more information. http://www.carbonfund.org/individuals There is also a calculator for businesses here.
June has traditionally been the most popular month for weddings. According to the U.S. Centers for Disease Control’s National Vital Statistics Report for 2009, the latest data available on marriages, June is tied with July and closely followed by August, then September, and then October in order of most to least popular months for weddings. This means wedding season is just getting underway.
Travel, whether by air or car, generates large amounts of CO2 emissions into the atmosphere, and for most weddings is the biggest contributor to its carbon footprint. Carbonfund.org offers a helpful and easy-to-use emissions calculator to determine the level of carbon dioxide your wedding events will emit into the air.
It’s simple and affordable to have a carbon neutral wedding. If you don’t know the exact numbers try a preset amount. For example, the 15-ton preset option may be right for you if you have more than 100 guests and many of them are flying. The 50-ton option can be used for larger weddings of over 200 guests, many of whom are flying, or destination weddings, which involve a lot of travel.
As you prepare for the beginning of a new life together, it is important to share this special time with friends and family. Your wedding is a celebration of the future, and you can make it a celebration for our planet's future as well!
Go to http://www.carbonfund.org/weddings to learn more about how you can offset the global warming emissions impact of your special day.
There’s quite a bit of buzz in the news about eco-friendly clothing, but you may be asking yourself why. Here are five reasons to go green with your clothing choices.
1) Keep toxic chemicals off your skin. Did you know that conventional cotton uses 25% of the world's pesticides? Those same pesticides can be harmful to you if they are absorbed through your skin. Seek out Certified Organic textiles that are grown without the use of pesticides, herbicides, or synthetic fertilizers, and are certified by an international governing body such as Control Union, Institute for Marketecology (IMO) or One-Cert.
2) Get informed about the labor and shipping practices employed to make the clothes you buy. All those pesticides already mentioned, well, they’re not good for you or the farmers that grow cotton using them. Also keep in mind where the clothes were manufactured, which you can often find on the label. Think about all the greenhouse gas emissions generated if that t-shirt you’re considering had to be shipped across the ocean.
3) Buy antibacterial and durable clothing – it’ll save you money and keep you healthier in the long-run. Bamboo fabric can have up to a 99.8% antibacterial rate. This reduces bacteria that thrive in clothing and cause unpleasant odors. So you’ll smell better and be less likely to have a skin infection or allergic reaction. Tencel is a completely biodegradable fabric that retains its shape after its first washing and is naturally wrinkle resistant. Its durability is maintained whether wet or dry.
4) The earth has finite resources; buy clothes that are sustainable. Polyester is mainly made out of oil, which is not a renewable resource, and to make matters worse it is not biodegradable either. Sustainable textiles include organic cotton, hemp, bamboo, and soy fabrics.
5) Lastly, consider vintage clothing. Buying clothing that was chosen once before is environmentally friendly, and a great way to maximize your clothing budget. If you need an outfit for a special event, check out a consignment store first. Oftentimes, they’ll help you find what you’re looking for because they have the time and staff that know the available stock.
If you prefer to buy new, look for clothing that is created with reclaimed, recycled, and vintage materials.
Shopping for clothes has an often overlooked environmental impact. It pays for us to use our purchasing power to make ourselves chic and reduce our carbon footprint.
Learn more about eco-friendly fabrics here: http://www.the-eco-market.com/eco-friendly-fabrics.html.
Want to know what route your orange juice or laptop took from creation to the final product in your hand? Or what's the carbon footprint of your favorite brand of shoes? Check out http://sourcemap.com/. Sourcemap is the crowdsourced directory of product supply chains and carbon footprints.
In 2007, Leonardo Bonanni was looking for a tool that his product design students at the Massachusetts Institute of Technology could use to measure carbon footprints. The most widely accepted method, Life-Cycle Assessment (LCA), is costly and uses complicated software. So Leonardo and his colleagues built a simple carbon footprint calculator that measures every phase of a product’s life: raw material extraction, manufacturing, shipping, use and end-of-life. They referred to publicly available information on the impact of industrial processes and the sources of commodity materials. Students could visualize the life-cycle on a map – a sourcemap – showing where each part comes from and the carbon footprint of shipping it around the world. Another benefit is that if designers have real-time feedback on the impact of their design choices, then they can make more sustainable products available to the rest of us.
The "wisdom of crowds" is a popular Web 2.0 buzzword, popularized by James Surowiecki's book of the same name. Crowdsourcing is an application of the “wisdom of crowds” concept, where the knowledge and talents of a group of people are leveraged to create content and solve problems.
So put your wisdom to use; go take a look at http://sourcemap.com/ and register to contribute or stay informed about Sourcemap’s work.
Take a look at this interesting infographic of every U.S. state’s environmental strengths and weaknesses. http://www.mnn.com/lifestyle/responsible-living/stories/infographic-united-states-of-the-environment
Every U.S. state is designated as first place in some environmental or public health category and 50th in another. Mother Nature Network (MNN) created the infographic to reveal how each state excels or lags in science, nature, public health, or social justice. The comments are worth reading as well because not everyone agrees with MNN’s classifications. The discussions can stimulate thinking about our carbon footprints.
Some of the undefined acronyms are defined here for ease of understanding.
- LEED stands for Leadership in Energy and Environmental Design.
- Superfund is the name given to the environmental program established to address abandoned hazardous waste sites.
- Dioxin is defined as a highly toxic compound produced as a byproduct in some manufacturing processes, notably herbicide production and paper bleaching. It is a serious and persistent environmental pollutant.
Go here to see the sources of MNN’s statistics and to learn more.
Did you know that American meat consumption has doubled since 1960? Or that the water needs of livestock are huge, far above those of vegetables or grains? An estimated 1,800 to 2,500 gallons of water go into a single pound of beef. The United Nations’ Food and Agriculture Organization estimates the meat industry generates nearly one-fifth of the man-made greenhouse gas emissions that are accelerating climate change worldwide, far more than transportation. Annual worldwide demand for meat continues to grow, but cutting down on meat consumption once a week can help slow this trend.
Eating less meat can also deliver a wealth of health benefits such as reducing your risk of chronic preventable conditions like cancer, cardiovascular disease, diabetes and obesity. Not to mention the financial benefits considering meat often costs more than grains, fruits, and vegetables. There is no need to give up meat altogether, simply reduce your consumption. On the days that you do eat meat, look for locally raised options to further lower your carbon footprint and help the local economy.
You can save precious resources like fresh water and fossil fuel by forgoing meat one day a week. Meatless Monday has a nice ring to it. Read more and get meat-free recipes at http://www.meatlessmonday.com/.