Professor David Dornfeld is the Will C. Hall Family Chair in Engineering and Chair of the Mechanical Engineering Department at UC-Berkeley, where he has taught for over 30 years. Professor Dornfeld has been working in and teaching sustainable manufacturing for over a decade and writes a green manufacturing blog. His interest in hands-on experiences in sustainability encouraged the establishment of a student-led carbon emissions footprinting project for the Laboratory for Manufacturing and Sustainability (LMAS) at UC-Berkeley.
In 2008, Professor Dornfeld and his students launched the program to assess, estimate and attempt to reduce LMAS’ annual carbon footprint. The students were tasked to come up with the carbon footprinting methodology, set the project boundaries, and calibrate the emission source calculations.
As part of the project’s development, students surveyed carbon offset providers and selected to work with Carbonfund.org, due to competitive pricing for offsets, name recognition, transparency of operations, and ease of working with Carbonfund.org staff.
The project’s goal to reduce the lab’s carbon footprint is challenged as the lab is part of a larger university facility. Neither Professor Dornfeld nor any of the mechanical engineering students can directly control the lab’s energy consumption, although the lab benefits from broader University sustainability measures such as energy efficient lighting installations. One of largest components of the department’s annual carbon footprint is emissions related to travel for conferences and meetings, so efforts are made to use video conferencing versus in-person event attendance. This illustrates one of the benefits of the project -- to make students more aware of personal choices and resulting carbon emissions.
After five years of assessing and neutralizing the lab’s annual carbon emissions, the Laboratory for Manufacturing and Sustainability in the Mechanical Engineering Department at UC Berkeley has mitigated the same quantity of carbon dioxide as is sequestered by 6 acres of preserved US forestland.
The UC-Berkeley Mechanical Engineering Department’s experiential learning project to assess, reduce and offset its annual carbon footprint has had a real and measurable impact, and Carbonfund.org is proud to be a partner in these efforts.
The printing industry has taken great strides to implement various sustainability initiatives, in order to reduce industry-produced greenhouse gas emissions and to achieve greater production efficiency through chain-of-custody certifications in alignment with the Forest Steward Council (FSC) and the Sustainable Forestry Initiative (SFI).
CarbonFree® Business Partner Aslan Graphics recognized that it could take a leadership position by going beyond the industry-wide efforts and directly mitigating its own operational carbon emissions. By joining the CarbonFree® Business Partnership six years ago, award-winning Aslan Graphics has offered its clients the advantages of a carbon emissions-neutral print management company in the very environmentally-aware San Francisco market.
"It would be irresponsible to be a part of the printing industry -- an industry that has a big environmental footprint -- and not try to offset some its effects,” explains Dayala Levenson, President and CEO of Aslan Graphics. “Although there have been tremendous improvements in reducing the impact of printing, I am grateful that we have yet another opportunity to minimize it. Carbonfund.org has given us an easy way to present a carbon offsetting option to our clients and to take advantage of it ourselves."
Aslan Graphics made a commitment to investing in future renewable energy sources through Carbonfund.org. Over the past six years, Aslan Graphics has neutralized almost 500,000 pounds of carbon dioxide emissions by supporting clean energy project development.
“While we believe that the most important aspect of an environmental policy is to limit your impact from the start, it's good to know that we are able to help counteract the effects of our business through Carbonfund.org,” concludes Dayala. We couldn’t agree more.
Environmentally-responsible business entrepreneurs come by their inspiration through a variety of experiences. For Michelle Garcia, Founder and President of Pure&True, a natural and organic beauty and skin care products company based in Oahu, the inspiration began with researching the requirements for LEED building certification. Through the process, Michelle learned of the many toxic ingredients contained in home and personal care products. Her continued research led her to develop Pure&True as a cosmetic company devoted to pure, natural and organic product ingredients and with a strong commitment to environmental and social responsibility.
As a company, Pure&True cares about the choices the business makes and how those choices impact customers’ health and the environment. They believe it is possible to indulge oneself with skin and beauty care products while making a meaningful difference in the world. Six years ago, Pure&True made the decision to offset the carbon emissions from its business operations and product shipments by joining the CarbonFree® Business Partnership program and supporting our global reforestation and sustainable energy projects. As a CarbonFree® Partner, Pure&True has neutralized over 430,000 pounds of carbon emissions, equivalent to the quantity of carbon dioxide sequestered by over 5000 tree seedlings grown for ten years.
“As a cosmetic company, I believe that Pure&True should be a vehicle to making a difference in the world – through the products it creates and the support it lends to environmental and social charities,” explains Michelle. “This is the vision that sparked the birth of Pure&True, and I look forward to developing this vision as the company grows.”
In addition to maintaining its CarbonFree® operations, Pure&True also donates 5% of the profits from each product sale to selected social and environmental charities. Pure&True makes it possible for their customers to support their products while making positive contributions to protecting and preserving the environment, and improving lives of women and families around the world.