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Envision Technology Marketing Group, Inc. (ETMG) is a 100% virtual marketing communications agency that provides high technology companies with a comprehensive range of marketing services, including project management, writing and editing, design and production capabilities. ETMG’s scalable business model gives clients the option to choose the services they need to meet current and long-term tactical and financial objectives. ETMG has operated as a virtual company since its inception in 1998– a decision that has made a positive impact on its bottom line as well as the environment. ETMG does not maintain commercial office space or use any commercial janitorial services. Employees do not commute and therefore do not contribute related harmful CO2 emissions into the environment. Every employee works from home, connecting with their clients and with each other by maximizing the use of virtual business tools such as instant messenger, webinars and social media sites. In this way, ETMG has managed to streamline project workflow as well as business operations while maintaining a miniscule carbon footprint. While being virtual has its inherent environmental benefits, it wasn’t enough. ETMG stepped up its environmental commitment by implementing green policies throughout the company and has purchased hundreds of tons of carbon offset credits that will go towards several energy conservation measures. ETMG partners with to offset their carbon footprint in an effort to neutralize the impact their operations have on the environment. Further, ETMG donates 500 pounds of carbon credits through for every new purchase order opened by a client. And ETMG has reached its goal of becoming 100% carbon neutral and has been certified as a “Green Business” by the Bay Area Green Business Program—a program that distinguishes small to medium-sized businesses that protect, preserve and sustain the environment.  Read more about ETMG's process in their "Becoming Green Certified" blog posting. “We’re at a time when being environmentally sustainable is a better way to do business, not just because it’s the right thing to do,” said Michael Grodin, principal of ETMG. “We are planting a seed to encourage our employees and customers, no matter how environmentally conscious they may already be, to become more green in ways that are meaningful to them. Leading by example multiplies the effect of being green and every small step counts.” Click here to learn more about the exceptional marketing services offered by ETMG.
Need a healthier night’s sleep?  Then have a look at Essentia Mattresses. They make the only natural memory foam in the world!  Essentia memory foam is free of petroleum, formaldehyde, toxic chemicals and contains no volatile organic compounds. The secret?  Essentia memory foam is actually made from rubber tree sap but reacts the same way traditional memory foam would.  Made with natural latex, organic essential oils, plant extracts and water Essentia natural memory foam has all the comfort of memory foam but without all the toxins that could make you sick. Essentia takes pride in using only the highest quality natural ingredients in its products, so you get health and comfort without compromise. Essentia products also feature a Zebrano striped cover which is both stylish and functional, made with 100% GOTS (Global Organic Textile Standard) certified unbleached organic cotton. Essentia’s product line includes mattresses, support pillows, crib mattresses and even something special for the four-legged members of your family. Essentia is one of only 2 companies that produce its own foam. Instead of importing latex like most companies do, Essentia imports the natural rubber tree sap to make their natural memory foam. This uses close to 80% less space than importing the finished latex foam. They also cut down significantly on fuel consumption in transportation by importing the sap, and also by the way they ship their mattresses. Essentia actually compresses and rolls the mattresses, so they use 75% less packaging and take up less space in a truck.  All product boxes are made from 80% post consumer recycled paper. Essentia also has recently expanded their environmental commitment by joining the CarbonFree® Partnership program, offsetting a portion of their operational emissions by supporting the projects and mission of Jack Dell’Accio, the founder of Essentia, explains: “It’s important for us to set the example for everyone that we need to take every step possible to leave this earth a greener place. We need to make this mark, especially in the mattress industry which traditionally isn’t overly concerned about consumer health or the impact on the earth. This is why Essentia is more than a brand; we have a commitment to comfort and quality, without compromise. A partnership with was a natural step for us to help everyone move towards the future, when the world is green again.” You can experience Essentia for yourself at an Essentia retail location, online or by giving them a quick call to learn more. Also, Essentia mattresses come with a 60-day money back guarantee, a 20-year warranty and free shipping to the Continental US and Canada. If you thought that was cool, it gets better: Essentia is offering a 10% Eco-Driver discount on your Essentia purchase. And while you’re there, don’t forget to sign up for their monthly contest for a chance to win a Comfort Pillow! commends Ernst & Young, a leading international financial services firm, for slashing the carbon footprint in its Americas division by 15% in fiscal year 2009. By conserving electricity, the number of servers it uses to store data, and carbon footprint savings from travel, Ernst & Young has significantly reduced its footprint. They have also taken action to move markets in a cleaner, more sustainable direction. By requiring that all of their $250,000+ RFPs detail their environmental impact and initiatives, they can help change operations and operating priorities at companies. Similarly, Ernst & Young has announced a goal to have at least 30 percent of its office space in LEED certified buildings by 2012. By offsetting the carbon footprint of its annual Strategic Growth Forum, Ernst & Young is supporting renewable energy and energy efficiency projects, and helping reforest degraded ecosystems. To learn more about Ernst & Young’s sustainability efforts, click here.
IMG00039-20100430-1853On the field at Yankee Stadium in New York, Eric Carlson, our President, set aside his Washington Nationals loyalty for the night to be presented an honor for his work at the Avis Spirit Award! The award is presented to champions in the community who exemplify the Avis "We Try Harder" spirit. Eric was presented the award behind home plate just prior to Friday night's game between the Yankees and Chicago White Sox. Avis chose Eric for his work and commitment on climate change and reducing the company's environmental impact. The popular car rental company has been a partner, offering customers the ability to offset the emissions of their rental car use in support of carbon reduction projects. Part of Avis Budget Group, Inc., Avis is one of the world's leading car rental brands and has ranked number one in the Brand Keys® Customer Loyalty Engagement Index for the past eleven years. Congratulations, Eric!!
Monday, 07 December 2009 12:24

EPA to Declare Carbon Emissions Dangerous

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According to the Washington Post, the EPA is ready to declare carbon dioxide and other greenhouse gases a danger to public health and welfare. This move lays the foundation for government regulation of global warming causing emissions, with or without Congress approving a comprehensive global warming bill. EPA administrator Lisa Jackson is expected to make the announcement today at 1:15pm EST. This announcement will come as the global climate change meeting is getting ready to commence in Copenhagen, Denmark. The United States has taken a number of positive steps recently to demonstrate to both domestic and international observers that America is ready to act on global warming. President Obama recently announced that the US will reduce emissions 17% by 2020. With this new EPA announcement, the Administration appears willing to back that statement up. Though the EPA will have the authority to regulate greenhouse gas emissions, how they would actually administer a program is unclear. The current proposals in Congress use a cap-and-trade framework for reducing emissions. The EPA may choose to use the cap-and-trade model, a carbon tax, or other methods to regulate emissions. Giving the EPA this type of discretion over program creation is troublesome to certain constituencies, thus providing added impetus to pass a comprehensive global warming bill through Congress rather than regulation by EPA. The US needs to take action to reduce our country's emissions and the country appears to be well positioned to do so in the near future. With the EPA announcement today, our nation will be one step closer to a clean energy future. Hopefully that helps us in Copenhagen.
Friday, 02 April 2010 13:01

EPA Improves Fuel Economy Standards

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The Obama administration and the EPA have officially moved to improve vehicle fuel economy standards, which would save drivers money on gas and reduce greenhouse gas emissions over the lifetime of a vehicle. The improvement will require automakers to provide new vehicles with a fleetwide average of 35.5 miles per gallon (MPG) by 2016, up from 27.3 MPG in 2011 - about a 30% gain in fuel efficiency. While critics of the move quickly point out that the improvements in technology would add to the prices of vehicles, the savings in fuel will more than offset the initial cost of the vehicle. The New York Times reports that owners of a new car that meets the higher fuel efficiency standard in 2016 will save about $3,000 in fuel over the life of their car - all while polluting less. In aggregate, the new vehicles sold are expected to help save roughly a billion tons of greenhouse gas emissions.
ind1The US EPA requires 31 industries to track and report their emissions beginning in 2010 through the Greenhouse Gas Mandatory Reporting Rule finalized on October 30, 2009. EPA recently announced that they are expanding the scope of their GHG mandatory reporting rule to include more of the oil and natural gas sector, large fluorinated gas emitting sources and carbon sequestration. These sources would be required to track their emissions beginning in 2011. Public comment is currently open on this proposed rule expansion. The mandatory reporting is separate from EPA regulations announced yesterday on reducing carbon emissions. The regulations announced yesterday could be enforced in the event Congress does not pass a climate bill.
Saturday, 13 February 2010 09:47

Winter Olympics' Sustainability Efforts: an Overview

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Behind the scenes at the 2010 Vancouver Winter Olympics, the Vancouver Olympic Committee (VANOC) has worked on establishing and integrating 12 key sustainability efforts in the Winter Games. Along with raising awareness and encouraging carbon reductions from participants and viewers alike, they are the first Olympic Games to take an integrated approach to reducing and reporting their carbon footprint. VANOC has also incorporated LEED standards in venue design and construction, and focused on energy savings in transportation, food services, and waste management. VANOC has also managed to reduce its carbon footprint through supporting projects in Vancouver’s province, British Columbia. The 2010 Carbon Legacy Portfolio will source and support carbon offsets from BC-based clean technologies. These include biomass gasification systems for renewable heat and power production and high-efficiency commercial building heating systems. Additionally, the Organizing Committee  launched the 2010 Sustainability Stars program. The program recognizes projects by Games partners and sponsors that demonstrate positive and measurable social, economic and environmental impacts. You can visit this site to learn more about VANOC's efforts.
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