Tuesday, 20 September 2011 11:41

iPipeline Launches iGO e-App Green Initiative

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Intelligent, Fillable Form Reduces Insurance Industry’s Carbon Footprint

Exton, PA – October 22, 2009, iPipeline™, the leader in on-demand software that supports marketing, selling, and processing solutions for the nation’s top insurance carriers, distributors and producers, today announced the launch of its “iGO e-App Green” Initiative. The initiative promotes reducing paper use and carbon footprints in the insurance industry through the use of iGO e-App™, an intelligent electronic form and clean technology. As part of the iGO e-App Green Initiative, iPipeline is offsetting its own business office emissions, supporting Carbonfund.org’s reforestation projects to reduce carbon emissions around the world.


iGO e-App, developed by iPipeline, enables insurance carriers, distributors and agents to avoid the millions of
sheets of paper and resulting carbon footprint from paper-based insurance applications. This makes iGO e-App a
clean technology that reduces paper use, clutter and costs as well as the carbon footprint from paper
consumption and waste. The technology is currently in use by many of the nation’s top insurance carriers.

“Global warming is one of the most addressable, critical challenges facing us today. The average insurance
application and policy consume an 8” high by 6-8” diameter piece of timber. Now consider the 700 million sheets
of paper used to support the agent and carrier selling process every year. The reduced paper use, paper cost
savings, carbon footprint reduction, and increased agent productivity are huge benefits resulting from iGO e-
App™,” said Tim Wallace, CEO, iPipeline. “We are excited about this initiative and proud to contribute in our own
way to greening the environment.”

“Carbonfund.org’s motto is ‘Reduce What You Can, Offset What You Can’t™,’ and iPipeline’s iGO e-App is a
great example of how a paperless technology can reduce paper consumption and waste, and provide users with
business benefits,” said Eric Carlson, President, Carbonfund.org. “iPipeline is driving business transformation
within the insurance industry. We applaud their work on the technology and partnering with Carbonfund.org to
offset their own business office emissions and helping to fight global warming.”

Top iGO e-App Green carriers using iPipeline’s intelligent, clean technology include: AAA Life Insurance,
Assurity, Genworth Financial, ING, MetLife, Nationwide, Pacific Life, and Transamerica. iPipeline will be
expanding its offering of clean technology for the insurance industry with its soon-to-be-released offering of e-

iPipeline is an Independent Software Vendor (ISV) using Microsoft software and platforms to develop the
majority of its clean technology solutions. Microsoft endorses iPipeline as an ISV partner developing
clean technology for use within the insurance industry. To learn how you can implement use of iGO e-
App to support marketing, selling and processing insurance, contact This email address is being protected from spambots. You need JavaScript enabled to view it. or call 1-800-
758-0824, option 2.

About iPipeline
iPipeline™ leads its industry in providing the next-generation suite of sales distribution software as a “clean
technology” to the insurance and financial services markets as an on-demand service. iPipeline’s channel
solutions for carriers, distributors, and producers automate activities for quoting, forms processing, illustrations
development, requirements ordering, contracting, and content distribution, enabling the insurance industry to
market, sell, and process faster. iPipeline provides the process automation and seamless integration needed to
make a sale by aggregating over 125 carriers, 850 distributors, and 400,000 agents in a single, Web-based
environment — the iPipeline Network.

iPipeline’s simple, intuitive system integrates directly with 850 websites including the industry’s largest banks,
broker-dealers and insurance distributors via a Software as a Service (SaaS)-based model. With headquarters in
Exton, Pennsylvania, iPipeline has offices in Atlanta, Charlotte, Los Angeles, and Milwaukee. Visithttp://www.ipipeline.com.

About Carbonfund.org
Carbonfund.org is the leading nonprofit carbon offset and climate solutions organization, making it easy and
affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable
individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by
supporting renewable energy, energy efficiency and reforestation projects. Carbonfund.org has over 450,000
individual supporters and works with over 1,200 corporate and nonprofit partners including Discovery,
Volkswagen, Motorola, Dell, Orbitz, Staples, JetBlue and now iPipeline. To learn more, visithttp://www.carbonfund.org.


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