Linda Kelly

Linda Kelly

With Earth Day on its way, it's time for some spring cleaning of your corporate sustainability and responsibility (CSR) programs to ensure you're meeting your environmental commitments.  For great green CSR advice, talk to Weber Shandwick. Weber Shandwick has built a collaborative team of the industry’s most talented professionals, a client roster that includes many of the world’s most recognized and respected brands, and a proven track record of unparalleled performance. They provide strategic counsel and program execution services that span the complete range of communications disciplines and industry sectors. Services range from marketing communications, media relations and issues management to public affairs, crisis communications, and CEO and corporate reputation management. Their specialized integrated services include interactive and emerging media, advocacy advertising, market research and visual communications. Understanding social and environmental impact has become an integral part in the development of a long-term business and communication strategy.  Consumers worldwide have become increasingly aware of – and active in – social and environmental issues. People young and old, and in most parts of the world, are holding companies, non-profit organizations, governments and even themselves more accountable for minimizing impact on the environment and maximizing support for their fellow human beings.  The Weber Shandwick Social Innovation Greenhouse works for clients who want to support and empower these consumers. Planet 2050 is Weber Shandwick's specialist global Corporate Responsibility and Sustainability group. This group works closely with Social Innovation colleagues around the world drawing upon the unrivalled corporate responsibility expertise within the Weber Shandwick network. Weber Shandwick takes its commitment to being green and providing a sustainable work environment seriously. In May 2008, Weber Shandwick North America received the prestigious ISO 14001 green certification, becoming one of the first multi-office PR agencies in the U.S. to be certified. Their London office led the way with its ISO 14001 certification in 2007, and the firm is committed to roll out these processes in offices around the globe.  Weber Shandwick has formed employee green teams in their offices around the world to ensure they continue to meet the rigorous ISO 14001 certification requirements and to help develop creative solutions in order to bring "green thinking" to the forefront of all business practices.  One such practice includes the carbon offsetting of non-billable employee flights through  We're proud to have partners like Weber Shandwick who "practice what they teach" with truly green corporate sustainability responsibilities.
Last Sunday’s New York Times Travel section featured Brooklyn, NY as its 36-hour weekend destination.  Along with the culture, parks, shopping and dining, plan your trip for the last weekend in April and you’ll have another great reason to visit., a guide to local getaways around New York City since 2000, will host the first of its kind "Green Getaways, Local Food & Travel Expo" at Skylight One Hanson in downtown Brooklyn, NY on April 30, 2011.  Presented by Amtrak© and Zipcar©, the Expo will feature over 50 getaway destinations from wineries and local farms to resorts and bed & breakfasts, all within a day’s drive or train ride of New York City. Expo attendees will see how destinations and lodgings from Maine to Maryland are “going green” and find out what’s new in local and sustainable travel. In addition, there will be eco-friendly travel gear for sale, Expo-only escape specials and getaway deals and packages offered by Metro-North and Long Island Railroad. “We’ve highlighted destinations accessible by mass transit for over 10 years, but now with the public’s keen interest in organic and local ingredients and reducing their energy consumption, in conjunction with the lodging industry’s new focus on greening their properties and operations, the timing was finally right to bring the movement all under one roof,” explained Margo Jones,’s new V.P. of Sales & Marketing. “It’s really gratifying that our efforts are supported by Amtrak©, a leader in energy efficient travel, and Zipcar©, an innovator in reducing environmental impact with their urban car-sharing concept.” “We’re so excited to be debuting the Green Getaways, Local Food & Travel Expo in Brooklyn at Skylight One Hanson,” says Caylin Sanders, founder and president of,  as well as a Brooklyn resident for 15 years.  Originally built in 1927 , the gilded-dome building has been completely refurbished into high-end luxury condominiums with sweeping views of Brooklyn and the Manhattan skyline.  The ground floor, opened in 2010 for special events and the Brooklyn Flea market on weekends, is a 15,000 square foot venue and a perfectly preserved Art Deco masterpiece. The venue sits adjacent to the Brooklyn Academy of Music and the Atlantic Terminal Mall - a shopping center and transportation hub where 9 subway lines, buses and the Long Island Railroad converge. In order to offset the carbon footprint of the event, is working with Green Mountain Energy and “Our recycling efforts will be coordinated by GrowNYC’s Office of Recycling Outreach and Education,” says Sanders, “and Strategic Sustainability Consulting is helping us evaluate the biodegradability of materials we use for the Expo—from show bags, to signage, to balloons.” Mass transit to the Expo is encouraged and there will be bike parking available. Admission for’s Green Getaways, Local Food & Travel Expo is $10 online and $12 at the door. Kids 10 and under are free.  Tickets can be purchased online at So hop on Amtrak or hire a Zipcar, and spend a lovely green spring weekend in Brooklyn.
The folks at Tambobamba are so passionate about the vibrant flavors of Nuevo Latino Cuisine that they’ve literally traveled high and low—from the lush mountains and forests of Central and South America to the sun-soaked beaches of the Caribbean—learning about and tasting authentic regional dishes at every stop. They came back from this culinary adventure with a mission: to bring you fast, easy-to-prepare, all-natural versions of these exciting dishes, so you can enjoy them any day of the week. Founded in 2006 in Boulder, Colorado, Nuevo Latino Natural Foods produces a line of delicious, quick-and-easy-to-prepare Latin American and Caribbean side dishes and meals under the brand of Tambobamba. Named for an ancient inn along the Inca Trail, every Tambobamba product is all natural, vegetarian, and gluten-free. Enjoying the foods and cuisines of another region is a great first step towards understanding and appreciating their history and culture. In ancient South America, the Incans sent highly-trained runners called chasquis to deliver messages and goods from territory to territory. By way of the Inca Trail—a 14,000 mile-long system of paths and roads that span from Ecuador to Chile and connect the Inca empire—the chasquis would run hundreds of miles over steep and rugged terrain to complete their missions. To provide these extraordinary athletes food, shelter, and a place to rest, over 2,000 tambos, or small inns, were built at intervals along the Inca Trail. The tambos also served as important meeting points—for longer missions, the chasquis worked in relay. One chasqui would run full-speed to the nearest tambo on his route and hand his packet over to the rested chasqui waiting there. This pattern would repeat until the delivery was complete. Working as a relay, chasquis could deliver an urgent message nearly a thousand miles in under a week. Tambobamba is the name of a specific tambo in Peru, and of the town that eventually grew around it. This ancient and beloved symbol of nourishment and restoration was chosen as the company’s namesake, because every Tambobamba dinner is delicious, wholesome, fast and easy to make. So, like the ancient chasquis, you can enjoy a quick, good meal, replenish your body and delight your palate, and then get back to doing the things that are most important to you. As part of their mission, and their environmental and social responsibility goals, Tambobamba joined the CarbonFree® Partnership program, offsetting a portion of their business emissions and supporting the projects of Tambobamba Nuevo Latino Side Dishes and Mojo Bowls are available in a variety of rice & beans seasonings.  The single-serve Latin American and Caribbean meals are ready in less than two minutes, and are made of all natural, vegetarian and gluten free ingredients, packaged in biodegradable bowls.  The perfect choice when you need a convenient and healthy meal, with the flavors of Nuevo Latino, at school, at home or in the office!
Wednesday, 26 January 2011 14:54

Soul Flower – Cool Threads for Kind Heads

A Saint Paul, Minnesota, landmark bohemian clothing shop is now a soulful online boutique. Soul Flower was founded in 1999 by Peggy Rossi and Mike Shoafstall as a way to promote a bohemian, eco-friendly and peaceful lifestyle. The little shop on Grand Avenue in Saint Paul was a gathering place for college students and locals looking for cool goods with “hippie” flair. Add some vending at local events and festivals, and Soul Flower quickly grew as a popular local shop. There have been a few changes since those days. They no longer have a retail store, but do have a mail order catalog, a digital catalog, and an online shop. Although no longer a physical store, Mike and Peggy have tried to create an inviting and simple online shopping experience where you can feel the soulful vibe. One thing that hasn’t changed is their dedication to bringing their customers unique clothing styles and goods that help them to express who they are in a positive, fun and affordable way. Soul Flower is a “lifestyle” store with an emphasis on products that are made from organic cotton or hemp. They offer everything from funky clothing for women and men to cool duds for the little ones.  Soul Flower is committed to its community and to environmental organizations that “help make this world a better place.”  They believe in being green and print their catalog just twice a year (using soy inks and recycled paper) to reduce their carbon impact.  The clothing and goods sold by Soul Flower are primarily from Fair Trade companies, made in cooperatives or are from small independents in the USA. Soul Flower strives to do their very best to give back and keep the positive vibes going by donating to a number of organizations, such as the Arbor Day Foundation, Camp Courageous, the Iowa Food Bank, after-school arts programs, Conservation Corps, Vega Productions and “Carbonfund has given us the opportunity to eliminate our carbon footprint, and by doing so, it brings us closer to our goal of running a successful business with a minimum impact on the environment,” Mike said. Mike and Peggy are passionate and committed to continue creating the same friendly, community-related atmosphere online that they had at the shop. It can be a tough act - personalizing the internet - but they believe the littlest things make a big difference. As Mikes puts it, “Our company has always been defined by the Golden Rule: treat others as you would like to be treated and everything else will be fine. So, when you're happy, we're happy."
It’s getting to be that time of year again – Hollywood film and television awards shows!  With the Academy Awards only a month away, and nominations released just this week, it’s time to consider the greening of the entertainment industry. One innovative “She-EO” is leading the way to greening film and television production sets.  Tonya Kay’s companies serve sets for Disney, Fox, Universal and Dreamworks, to name a few. Solid Hollywood’s craft service rental trucks bring “the kitchen you’ve always wanted,” stocked with groceries and supplies from Happy Mandible, to major motion picture or network television sets. The Solid Hollywood trucks come equipped with the following tools to green the set:
  • water carts for refilling reusable water bottles at set
  • filtered water spout for refilling reusable water bottles at truck
  • clearly labeled recycling bins
  • composting bins for food scraps and compostable cutlery
  • biodiesel-ready electricity generator
  • biodiesel-ready truck engine
  • LED light bulbs considerably reducing energy consumption
And Happy Mandible specializes in:
  • vegetable oil fueled delivery vans
  • compostable flatware and paper product suppliers
  • organic, raw vegan, gluten-free and health food shopping experts
  • transport for plastic bag and cardboard recycling
  • arrangement for soup kitchen pick up of excess food donations
As carbon neutral companies, Solid Hollywood and Happy Mandible donate to reforestation projects through  The companies also generously support California's Performing Animal Welfare Society, the Los Angeles and Thailand’s “I was born green.  Environmental activism, volunteer work and health advocacy has been the focus of my personal life for decades.  Luckily for me, the film and TV industry are catching up,” says Tonya Kay. “I found several years ago when I was looking for a reforestation and alternative fuel project charity for Happy Mandible to donate to.  It was easy to choose to donate to these projects through for Solid Hollywood as well.  I like that with, I am not only donating to projects I feel strongly about, but also earning a “carbon neutral” badge of honor, which is simply a way to communicate with my business contacts.  As studios now go green, they know that we are already there to support them." Disney has implemented environmental initiatives as part of its corporate responsibility program, and Fox’s 24 was the first television series to go carbon neutral in one season.  Tonya Kay was lucky to have both of her companies on set at these studios for all the sudden green action. [caption id="attachment_7649" align="alignleft" width="250" caption="photo courtesy of, Tonya Kay blog post, photo by Neeta Lind "][/caption] Clients are delighted that Solid Hollywood’s equipment already includes most of their new environmental requests, including water stations (to eliminate plastic water bottles on set by providing a station for refilling personal bottles) and recycling bins.  But it wasn’t until studios provided the funding and transport logistics for compost bins that all the companies that comprise the craft service department were able to realize the dream of successfully separating compostables from recycling and landfill refuge. These sustainability-focused changes mark a momentous moment in movie making, and is glad to have our partner Tonya Kay on location!
Monday, 26 September 2011 09:56

Soaping Up and Saving Lives Goes Hand in Hand

Each year more than 5 million people, mainly children, die in impoverished areas of the world due to respiratory infections and diarrheal diseases. These diseases kill more people in a year than HIV and malaria combined. The majority of these illnesses are caused by the lack of proper hygiene and clean water. Studies have shown that hand washing with soap can reduce nearly half of these infections that ultimately lead to death. Prevention is the key. Simply put, a bar of soap can save a life. And now Hand in Hand Soap helps save lives with its "buy a bar, give a bar" donation program.  For millions of people all over the world, a single bar of soap is unobtainable. This drastically increases their risk of fatal illness that could have easily been prevented. Hand in Hand Soap was conceived in 2011 by two social entrepreneurs who believe that business can do so much more than just make money. Understanding the difficulty that most non-profits face trying to obtain funding, Courtney and Bill set out to start a business based on sustainable giving. By directly tying charitable donations to the sale of an everyday product, Hand in Hand is able to give soap to those in need and save lives without depending on a single donation. For every bar purchased, Hand in Hand will donate the same bar to save a life. "The goal was to come up with a household product people use every day; that had the power to save lives. After 3 years of brainstorming, we came across an article reporting that each year over 5 million people die of diseases caused by poor water quality and lack of proper hygiene. After further research, we discovered that half of those deaths could be prevented with just a single bar of soap. It was at that moment that Hand in Hand was conceived" explained Courtney. All Hand in Hand soap is shipped using eco-friendly packaging, and a portion of all proceeds is used to save 50 square feet of rainforest for every bar sold.  And, after each order is placed, Hand in Hand Soap will purchase the corresponding carbon offsets so that each shipment becomes carbon neutral. Carbon offsetting is a way to counterbalance or compensate for the greenhouse gases produced during shipment. Hand in Hand Soap helps reduce the carbon footprint by supporting projects which remove greenhouse gases from the atmosphere through While the primary mission of Hand in Hand is saving lives, they immediately realized the environmental responsibility that goes along with creating and selling soap. "Understanding our environmental impact, we set out from day one to create a soap that was as eco-friendly as possible. We wanted to be proud of our soap and develop a product that was made with sustainable resources, and harvested ethically," Bill said. As such, Hand in Hand Soap is 100% vegetable based, vegan, gluten-free, paraben-free, petrochemical-free, biodegradable, palm-free & cruelty-free, and it is certified by both the Natural Products Association and Fair Trade USA. "To have a product that is truly eco-friendly means more than just having natural ingredients. We have found that many natural soaps use ingredients that ultimately come from intentionally cleared rainforests, which was something that we wanted no part in. Every ingredient in our soap is not only natural, but it is harvested and grown in an environmentally friendly way," explained Bill. So help save lives and start soaping up with sustainable suds™ from Hand in Hand.
Smart Media, the award winning Annual Report Company, is delighted to announce that its first annual report in Qatar, for the Qatar Financial Centre Regulatory Authority, has clinched the Platinum Award in the Government category at the prestigious LACP 2010 Vision Awards.  The League of American Communications Professionals (LACP) creates a forum that discusses ‘best in class’ practices while recognizing those who demonstrate exemplary communications capabilities. The LACP Vision Awards is one of the two largest and most prestigious global awards schemes for annual reports. More than 5,000 entries representing upwards of two-dozen countries were received, and so competition was exceptionally tough. Smart Media Chairman Dr. Vijith Kannangara made a special visit to the QFC Regulatory Authority offices in Doha, Qatar, to present the award to QFC Regulatory Authority's Deputy Chief Executive Officer Michael Ryan. Smart Media is one of the world’s very few specialist Annual Report producers and over the past 15 years has produced more than 1,400 annual reports for clients from a wide spectrum of enterprises. In an effort to limit their carbon footprint, Smart Media has developed a program to neutralize the carbon emissions from the print development, production and delivery to client of their annual report projects, by purchasing carbon offsets through and supporting our energy efficiency, renewable energy and reforestation projects. This environmentally-focused program underscores the smart thinking at Smart Media and delivers one more smart advantage to their annual report clients. In this year's LACP Vision Awards, Smart Media has been awarded the Gold for the Worldwide Agency of the Year. Last September, Smart Media was awarded the Platinum Achievement Award at the 2010 International ARC Awards in New York for winning the highest number of awards on behalf of its clients. Smart Media does business in Bahrain, Hong Kong, Oman, Qatar, Sri Lanka and the UAE; and has a team of fifty professionals focused on Annual Reports. The Company is currently expanding its footprint in the Middle East.
If it’s springtime, it must be annual reporting time. We here at know our audience likes to do business with sustainably minded organizations, and there’s one award-winning company that specializes in annual report development and production that you should know. New CarbonFree® Partner Smart Media – The Annual Report Company are global specialists in producing Annual Reports of great quality and impact for a wide range of clientele. It is their sole focus area, and they own a near perfect recipe that delivers on client expectations every time. Over the past fifteen years, they've produced 1,361 annual reports for clients from a wide spectrum of enterprises, offering both print and online annual report services, and now they're going carbon neutral. Over the years, Smart Media has developed 'many feet in many countries,' expanding their footprint across the globe. But in an effort to limit their carbon footprint, Smart Media has developed a carbon offsetting program for the print development, production and delivery to client of their annual report projects. This environmentally-focused program underscores the smart thinking at Smart Media and as a result delivers one more smart advantage to Smart Media annual report clients. Smart Media delivers the full scope of annual report project development and production: knowledge and process leadership, designers, writers, photographers, pre-press, printers. Their technology is state-of-the-art and augments their well developed capabilities to work across geographical divides, whether you're in Greenland or Vanuatu won't really matter... Smart Media is close! Smart Media is led by Dr. Vijith Kannangara, one of the most widely experienced professionals in the field of crafting and producing Annual Reports. He founded Smart Media over 15 years ago to specialize in what he saw was a very important niche in marketing communications. To date, Smart Media is one of the very few companies in the world that is focused exclusively on Annual Reports.  Dr. Kannangara is a medical doctor turned entrepreneur and serves as the Chairman of the Children's Heart Project of Sri Lanka, an organization supporting the improvement of diagnosis, treatment and care of children's heart disease. And last September, Smart Media - The Annual Report Company became world champions by clinching the coveted Platinum Award at the 24th International ARC Awards in New York. Smart Media became the first company outside the USA, UK and Continental Europe to achieve global champion status. The ARCs, popularly dubbed the Oscars of Annual Reports, placed Smart Media at the pinnacle of its game amidst a large gathering of top corporate executives from most of the top companies from across the world. This year, think smart about your annual report production and check out the award winning work of Smart Media.
If you strive to achieve the finest landscaping product and develop the best value for your property, look no further than Smart Choice Landscape Company, a complete landscape service company serving the South Florida community for more than 12 years. The company has been built on the foundation of quality service and environmental awareness. As residents of South Florida, they take pride in bettering the communities where their customer and they live. Smart Choice Landscape Company has established a reputation as the leader in landscape maintenance, quality, service, experience and value. The company offers a proven track record of creative, quality landscape design and maintenance. Being a family-owned and operated company, Smart Choice Landscape Company wants each and every client to feel important. As a landscaping company, Smart Choice Landscape Company feels a strong sense of responsibility to protect the landscape. Sustainable practices are employed in the work that they do, the offices where they work, the strategic direction they follow, the relationships they develop and the way they live their lives. Smart Choice Landscape Company promotes sustainability by: • Running mowers on propane-natural gas, which reduces emissions by 80%; • Following South Florida’s ‘Best Management Practices’ (BMPs) for landscape maintenance; • Offsetting their carbon footprint; • Recycling all yard waste and other materials where possible; • Limiting the use of pesticides and looking for bio/natural alternatives; • Encouraging clients to incorporate sustainability in their landscape; • Promoting and encouraging natural processes and systems in our designs; • Taking all practical steps at on-site operations to minimize and mitigate any adverse effects of our activities that may cause environmental damage; • Using recycled and totally chlorine free paper in the work place; • Minimizing the use of paper by reusing printed paper or using paperless communication; • Actively seeking partnerships and preferred suppliers that have similar environmental values, thus maintaining a “green” supply chain. Water conservation is one of the most crucial issues facing Florida’s future. Many areas of the state are running low on freshwater supplies. Smart Choice Landscape Company is committed to applying South Florida’s Best Management Practices and guidelines in effort to conserve precious fresh water through irrigation and storm water management. Smart Choice Landscape Company prefers to use eco-friendly and organic products that provide the same results while still being sustainable. They are introducing Avenger Weed Killer, an organic herbicide EPA registered and approved by the USDA National Organics Program. Its patented formula is made with natural citrus-oil (or d-limonene), which is a natural degreasing agent that strips the weed of its waxy skin, causing it to dehydrate and die. Tested against the leading synthetic herbicide, glysophate, Avenger has proven to be just as effective, but faster acting. Smart Choice Landscape Company has partnered with the Foundation in the CarbonFree® Small Business Program to offset their carbon footprint. Smart Choice actively works towards offsetting carbon emissions from fleet activity and other general business operations. Their commitment establishes Smart Choice Landscape Co. as an environmental leader in the landscaping business community and demonstrates the proactive steps they are taking in the fight against global climate change.
Has navigating the LEED Green building requirements left you blue in the face?  Turn to the experts at Simon & Associates, Inc. for the advice and consultation you need. Simon & Associates, Inc. Green Building Consultants is a nationally recognized green building consulting firm, using a practical and collaborative approach to advance sustainable and healthy building design and construction practices. The firm's clients include design firms, as well as public, private, and non-profit building owners and developers, representing a variety of building types including institutional, educational, commercial, industrial, residential, and mixed-use developments. S&A is a federally and locally recognized Women-Owned Business Enterprise, established in 1994 by green building pioneer and leading authority Lynn N. Simon, FAIA. S&A has been a member of the U.S. Green Building Council since its inception. S&A consults on new and existing building projects, working with property managers and building owners to achieve the appropriate LEED certification for the project. Simon & Associates’ services include sustainability consulting, LEED consulting and project management, CALGreen consulting, workshop facilitation, owner’s representation, specifications review and materials research, green building policy development and implementation, speaking engagements, development of guidelines and educational resources, and presentations and trainings. In Owner’s Representation engagements, S&A advocates for the owner, works with the design and construction team to seek integrated and cost effective solutions, and helps to overcome permitting or other regulatory obstacles by working directly with agency officials to advance green building systems and technologies. At the core of S&A’s philosophy is education on green building strategies, programs, and materials. S&A provides educational seminars and training to educate design and building professionals, government agency staff, and students through speaking engagements, presentations, trainings, and lectures. If it’s green building advice or LEED certification that you seek, contact the experienced professionals at Simon & Associates, Inc. Green Building Consultants to get on the right path to successful green building.
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