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Unique Program Offsets Carbon Emissions Generated by CSRwire’s Business Operations

Silver Spring, MD - September 26 -, the leading not-for-profit carbon offset organization, and CSRwire, The Corporate Social Responsibility Newswire, have partnered to deliver the latest CSR headlines, CarbonFreeTM. Every press release CSRwire sends is now CarbonFree™, with CSRwire supporting climate-friendly and carbon reducing projects with This partnership marks the launch of’s CarbonFree™ program.

When a company such as CSRwire joins the CarbonFree™ program, the company receives access to CarbonFreeTM branded material, consultations on carbon reductions and stakeholder outreach, and customized solutions for products and services.

Participants in the program commit to offset a portion of their business or services, reduce their emission baseline where possible, and agree to reach out to their stakeholders. The process is simple and easy to start, and provides instant recognition for the company or organization that they are taking concrete action on climate change and reducing their carbon emissions.

CSRwire, working in conjunction with, determined the carbon footprint of its operations along with that of its parent company, Meadowbrook Lane Capital, and has offset its footprint by supporting clean, renewable energy. This means that, on behalf of CSRwire, will now offset the 264,000 pounds of CO2 that CSRwire and Meadowbrook Lane are responsible for producing through their business activities.

CSRwire will announce that each press release is CarbonFree™ with a tagline at the bottom of every press release. The tagline will include a link to to enable viewers to learn more about the partnership and offset their organization. If they do, CSRwire will offer a 25% discount on the press release announcing the commitment to reducing carbon emissions.

“Our CarbonFree™ program provides a simple way for any company to utilize carbon offsets to reduce their impact on climate change, and we’re excited that CSRwire is leading the way and making such a visible commitment to being CarbonFree™” said Eric Carlson, executive director of “There is no reason consumers should not be asking ‘Is this company or organization doing something about their carbon emissions?’ and now, with the CarbonFree™ seal, consumers will immediately know the answer is yes.”

According to Greg Schneider, Director of CSRwire, “CSRwire strives to exist in a sustainable and responsible way, always looking for practical, easy approaches to reduce our impact on the environment. made it simple to calculate all of carbon emissions for our own operations as well as our parent company’s operations. We encourage all companies to take this step toward environmental responsibility.”

About ( reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, is proving that anyone can reduce their impact on climate change easily and efficiently. is a 501(c)(3) nonprofit business, and a member of the EPA’s Green Power Network, the Chicago Climate Exchange, and Ceres.

About CSRwire 
CSRwire ( is the leading source of corporate social responsibility and sustainability, press releases, reports and news. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire’s syndication network and weekly News Alerts. Meadowbrook Lane Capital, CSRwire’s parent company, has been described as a ‘socially responsible investment bank’ by the Wall Street Journal. The company specializes in turning values into valuation while concentrating on succession issues for mission driven companies.



Stop Global Warming: The Solution is You—An Activist’s Guide

Denver, CO (9/6/2006)—Global warming and its devastating effects are issues that dot headlines throughout the country on any given day. In her new book Stop Global Warming: The Solution is You—An Activist’s Guide, producer and environmental activist Laurie David addresses the threat of global warming and urges readers to become the next wave of activists on this critical issue. Stop Global Warming seeks to turn headlines into action by showing readers how every individual matters and can make a real difference to help solve this urgent problem in this growing movement to protect our future. From unplugging cell phone chargers when not in use, to purchasing post consumer recycled waste paper products, David suggests that it isn’t about doing everything, it’s about everyone doing something. She offers suggestions on how shifting basic, everyday behaviors will help Americans reduce their own global warming pollution and help shift the country’s desire to tackle the problem before its too late.

In this personal account of her journey into activism, David’s powerful voice inspires readers with grounded information on why everyone (and particularly young people) should get involved in the race to stop global warming. Interspersed throughout the text, short statements by celebrities, mayors, governors, senators, business leaders, and other concerned Americans discuss why the issue of global warming is really about protecting all that we hold near and dear. 

“So many people ask, ‘What can I do?’ and it is my hope that this book will help answer that question and inspire a whole new set of activists to help stop global warming,” says David.

Laurie David is also the founder of the Stop Global Warming Virtual March ( that began in April of 2005. This historic initiative is engaging religious leaders, labor unions, elected officials from all sides of the aisle, business leaders, and American citizens to urge the United States to address the ticking time bomb that is global warming.

Stop Global Warming: The Solution Is You—An Activist’s Guide includes a foreword by David’s husband, comedian Larry David, and an afterword by Robert F. Kennedy Jr.

About Fulcrum Publishing
Founded in 1984, Fulcrum Publishing is one of the largest independent publishers in the country, with more than 450 active titles. The company maintains a high standard of quality and pride in its books, with the objective of encouraging readers to live life to the fullest and learn something new each day. Fulcrum Publishing specializes in general interest nonfiction titles with focuses in public policy, education, Native American culture and history, travel and outdoor recreation, environmentalism, and gardening. Fulcrum is an equal opportunity employer and is headquartered in Golden, Colorado.

Tuesday, 20 September 2011 13:32 Pioneers Carbonfree™ Shipping



Innovative Carnegie Mellon Partnership Develops New Way to Calculate Shipping-related CO2 Emissions

Silver Spring, MD - November 16, 2006 – A pioneering program to offset shipping-related carbon-dioxide (CO2) emissions, Carbonfree™ Shipping, is being launched today, according to The program was designed in conjunction with Carnegie Mellon University’s Green Design Institute. It involves a breakthrough method for calculating shipping-related carbon dioxide emissions. The first four companies to participate in the program are, Evogear, 3r Living, and

How the Program Works

When a shipment travels from a warehouse to its destination, fossil fuels are burned, producing CO2.  CO2 is one of the primary gases contributing to climate change. worked with a research team at Carnegie Mellon to design a proprietary method for determining how much CO2 is produced by each shipment. 

The shipping industry moves billions of units every year and accounts for more than 600 million tons of CO2, according to US government figures. This is more than the CO2 emissions for the entire country of Canada. The Carbonfree™ Shipping program has the opportunity to revolutionize how this industry deals with its carbon emissions by providing an easy and affordable offset solution. A typical package will cost just a few pennies to offset the climate impact, depending on the weight of the shipment, the method of shipment, and the distance the package will travel.

How Carbon Offsetting Works

The initial program partners –, evo, 3r Living, and – have agreed to “offset” the CO2 created by their shipments.  Carbon offsets zero out CO2 emissions from one source by reducing the emissions from another.  For example, uses offset funds to support renewable energy projects such as wind and bio-fuels that reduce or offset CO2. also supports energy efficiency and reforestation projects that effectively rendering the activity “carbon neutral”.  Offsetting helps underwrite the development of a renewable energy infrastructure. 
Starting today, all shipments from will be Carbonfree™, and 3r Living will offer the Carbonfree™ option to their customers; is integrating the option into their platform.

“This is a big step forward for the fast-growing carbon offset industry,” says Eric Carlson, executive director of  “This program demonstrates that individuals and companies can have an impact on this global problem, one shipment at a time. It also proves that it’s not nearly as expensive to deal with climate change as many people might think.”

Professor Scott Matthews, project leader for Carnegie Mellon’s Green Design Institute and an expert on the impact of material movement, agrees. “The application we’ve developed for this shipping program is scalable and can easily be modified to meet the needs of other businesses,” Matthews said.  “This methodology could have a very broad effect on the way we address commercially-produced CO2emissions.” 

# # #

About ( reduces the threat of climate change by making it simple and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, is proving that anyone can reduce their impact on climate change easily and efficiently. is a 501(c)(3) non-profit organization, and a member of the EPA’s Green Power Partnership, the Chicago Climate Exchange, and Ceres.

About Green Design Institute

Carnegie Mellon University’s Green Design Institute is a major interdisciplinary research effort designed to make an impact on environmental quality through green design. The institute forms partnerships with companies, government agencies and foundations to develop pioneering design, management, manufacturing and regulatory processes that can improve environmental quality and product quality while enhancing economic development. Carnegie Mellon’s researchers are developing practical pollution prevention technologies and lowering costs, by recycling scarce resources, using fewer materials and creating better products.


Can you fund literacy, care for the environment, and get a fair price on the books you want? Yep. You can at offers almost 2 million used books for sale online. These reclaimed books are stored in on reused library shelving in a former paper plant in Mishawaka, IN. Every book is tied to literacy programs, their purchase helping to build schools, fill libraries and sponsor girls’ scholarships worldwide. With free shipping in the USA and $2.97 shipping worldwide, offers great value for the conscious book buyer.

Better World Books ( was founded by three college friends who formed a social venture, a business with the mission to promote literacy. A single book drive at one university has grown into a nationwide effort with thousands of people involved, all looking to improve the quality of life for people through literacy. We believe that literacy gives people water to drink, imparts knowledge to eliminate disease, and develops self-esteem that enables people to make their mark on the world. Our story has taken us to places we had never seen. Our dream is to continue to work for those whom we have never met.

About 3r Living

Samantha Delman-Caserta and Mark Caserta opened their Brooklyn store in Spring 2004. Samantha’s retail experience and Mark’s background working on environmental issues inspired 3r Living, a home decor and lifestyle store dedicated to “Future Friendly Products.” The response has been enthusiastic and gratifying. The products that you’ll find both in the store and online are carefully selected with the principles of reducing waste, reusing unwanted or discarded materials, and recycling in mind. Reduce. Reuse. Recycle. 3r.

That means we favor manufacturers and artisans who dedicate their talents to creating clever, modern, and earth-affirming products out of unwanted everyday items. In addition, we look for fairly-traded products and those made from organic ingredients. We encourage manufacturers to use environmentally-friendly packaging and sustainable manufacturing techniques. You can feel comfortable that our products have been pre-screened for these criteria and, therefore, your purchases are consistent with your 3r lifestyle.

About evo

Professional skier, Bryce Phillips, started evo and launched out of his living room in 2001; the idea was to sell enough skis to support the endless winter lifestyle. Five years later evo is all grown up with over 40 employees and a landmark retail store in Seattle, but even with all the growth evo is still committed to the roots it was built on. This commitment is immediately evident walking into the Seattle headquarters; the “office” looks more like a group of friends hanging out than one of Washington’s fastest growing businesses, and the standard question for any interview is always “Tell me your funniest story.”

This unique blend of business in the front, party in the back, makes evo one of the most exciting places to buy skis, snowboards, wakeboards, and lifestyle clothing. The company is committed to implementing green practices and offers employee incentives to limit fossil fuel consumption. Whether it is lifestyle, marketplace, or sport, evo offers a healthy and balanced perspective toward life, and always remains totally customer focused. 

About provides a free, social values-driven online shopping experience for its rapidly growing community. By directly integrating trusted corporate behavior data coupled with a large, price-competitive array of products into a visually compelling and simple user experience, makes it easier and more attractive to redirect consumer spending in ways that reflect individual social and environmental values. The mission is to catalyze a constructive relationship between an informed marketforce demand (consumers) and the entire supply and distribution chain. This will facilitate a “race to the top” among businesses that are working to balance people, planet and profit by connecting operational behavior directly with the profit motive through competition for product sales.



“Plant a Tree for Me” Program Will Offset the Carbon Dioxide Produced Through Powering Customers’ Computer Systems

LAS VEGAS, Jan. 9, 2007 —Dell, The Conservation Fund and today announced a joint, global carbon-neutral initiative to offset the carbon dioxide produced when customers power their computer systems.  Called “Plant a Tree for Me,” the program allows customers to make a donation that will be used by the two nonprofits, The Conservation Fund and, to plant trees in sustainably managed forests. Dell’s commitment marks the first time a major corporation has given its customers a way to offset the emissions associated with the electricity used by their computers.

“We applaud Dell’s leadership for its commitment to offset the carbon footprint of its computers,” said The Conservation Fund’s president, Larry Selzer.  “Climate change has emerged as one of the dominant environmental issues of our time, and Dell’s industry-leading efforts to address this challenge, and its invitation to its customers to join in this initiative, serve as a model for corporate environmental stewardship in the 21st century.”

Native trees and forests help fight climate change as part of their natural processes. As they grow, trees absorb carbon dioxide from the atmosphere and convert it into oxygen. In addition to trapping the dangerous gases that cause climate change, these new forests help to protect water quality, restore wildlife habitat and enhance public recreation areas.

Through the program, a customer donation of $2 for a notebook and $6 for a desktop computer will offset carbon dioxide emissions equivalent to powering the average computer for three years.  Dell will remit 100 percent of the donations received from the “Plant a Tree for Me” program to The Conservation Fund and to be used to plant trees. 

“Dell recognizes that offsetting carbon dioxide emissions with tree planting is an effective and inexpensive way to fight climate change,” executive director Eric Carlson said.  “The beauty of this program is that anyone can do it and make a difference.”

According to, carbon dioxide emissions today are at their highest levels in recorded history, covering over 650,000 years, and are 40 percent higher than they were before the Industrial Revolution.

The “Plant a Tree for Me” program is available now to Dell customers making new computer purchases.  It will be available in February to U.S. consumers and in April to global consumers for any brand of computer.

“The customer experience starts with receiving the best value and continues with the knowledge that we are working with our customers to protect the environment throughout the life of their systems,” said Michael Dell, chairman of Dell.  “Programs like ‘Plant a Tree for Me’ and our global recycling efforts empower our customers to participate with us in making a difference.  It is our hope that other companies in our industry will join us to improve the environment that we all share.”

About The Foundation is a leading national nonprofit that educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. promotes affordable carbon reduction strategies and supports renewable energy, energy efficiency and reforestation projects that reduce and offset carbon dioxide emissions. combines education and outreach with affordable high-quality carbon offsets to help drive the price of clean technology below its dirty counterparts. works with more than 100 businesses and organizations to offset their offices, travel, events, shipping and production emissions. For more information, please visit:

About The Conservation Fund
The Conservation Fund is the nation’s foremost environmental nonprofit dedicated to protecting America’s land and water legacy for current and future generations. Seeking innovative conservation solutions for the 21st century, the Fund works to integrate economic and environmental goals. Since its founding in 1985, the Fund has helped its partners safeguard wildlife habitat, working landscapes, community “greenspace” and historic sites totaling more than 5.5 million acres nationwide. With 1 percent fundraising costs and 96 percent program allocation, The Conservation Fund is recognized as the nation’s top-rated environmental nonprofit by both the American Institute of Philanthropy and Charity Navigator. For more information, visit and

Since 2000, The Conservation Fund, though its Climate Change Program and Go ZeroSM, has restored 30,000 acres and planted more than 9 million trees through its carbon sequestration program. Over the next 100 years, these new forests will capture an estimated 13.5 million tons of carbon dioxide equivalent from the atmosphere.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value.  Uniquely enabled by its direct business model, Dell sells more systems globally than any computer company, placing it No. 25 on the Fortune 500.  For more information, visit To get Dell news direct, visit




New York, January 15, 2007 - Ovation Travel Group, the 11th largest corporate travel management company in the United States, today announced a new initiative, ECOvation, to make its business travel carbon neutral and is leading the way to carbon neutral business travel by offering this initiative to its clients.

Ovation Travel Group, working in conjunction with, a leading national environmental non-profit organization, determined the carbon footprint (the total carbon dioxide emissions) of its business travel and is offsetting its carbon footprint by investing in clean, renewable energy. Ovation Travel Group will invest in renewable energy, energy efficiency and reforestation projects to offset the metric tons of CO2 produced through its business travel in 2006 as well as for the future.

“As a company, we realize the impact of the travel industry on our environment and we believe in corporate social responsibility. That is why we are implementing this new ECOvation initiative,” commented Paul Metselaar, Chairman and CEO, Ovation Travel Group. “We want to help lead the way to a cleaner, greener environment by bringing this initiative to our clients.”

Along with offsetting its own carbon footprint, Ovation Travel Group will make this ECOvation initiative available to its clients. The ECOvation initiative provides a simple way for any company to invest in carbon offsets to help neutralize their impact on climate change. Participants in the initiative can take part at whatever level they are comfortable with including offsetting all or a portion of their business’s carbon emissions and reducing their emission baseline where possible. The process is simple and easy to start.

“Ovation and their clients are leading the way in the fight against global warming and proving that companies can meet the triple bottom line - profits, people and planet - in a simple and effective manner that will have tremendous environmental impact,” said Eric Carlson, Executive Director of“ I applaud Ovation for taking this step, and we are delighted to be working with them.”

About Ovation Travel Group 
Ovation Travel Group is a $350 million corporate travel management company providing comprehensive travel solutions to over 300 leading professional services firms and corporations, representing over 200,000 travelers. Ovation’s travel management solutions include corporate travel spend analysis and travel policy development; customized reporting; proactive vendor negotiations; air, hotel, train and car reservations; leisure travel; risk management solutions; and meeting and special events planning. Founded in 1984 and headquartered in New York, Ovation is among the top 11 travel management companies in the US. Ovation Travel Group includes Ovation Corporate Travel, The Lawyers’ Travel Service, and Ovation Vacations. Ovation is a member of the global travel company RADIUS and operates in over 90 countries.

About is a national non-profit organization leading the fight against climate change. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 100 corporate and non-profit partners including the National Wildlife Federation, Dell, Ovation Travel Group and Working Assets.

Tuesday, 20 September 2011 13:30




IMD, International Institute for Management Development in Lausanne, Switzerland initiates new green initiatives including a carbon offsetting program.

Lausanne, Switzerland, 23 January 2007 – With its Forum for Corporate Sustainability Management (CSM) IMD has a long history of supporting ecologically and socially sustainable initiatives among partners in its Learning Network. According to Peter Lorange, President, IMD itself should however take the lead in ecologically sound behavior on its own campus too.

In 2007, IMD will invest Sfr.3 million in a more sustainable cooling system which will reduce the school’s use of fossil fuels and thus its carbon emissions. In addition, IMD will “offset” its carbon emissions - primarily from travel and use of electricity and natural gas on campus - by an annual donation to the Foundation, a non-profit organization that supports climate-friendly projects. promotes climate change education, carbon offsets and green power, and it supports efforts by individuals and businesses to reduce the threat of climate change. In 2007, it will spend IMD’s donation on a reforestation project in India and Nepal. Over 8000 trees will be planted, which will offset the 2700 tons of CO2 that IMD generates. In addition to reforestation, future targets for IMD’s donations may include renewable energy and energy efficiency projects.

Peter Lorange, IMD President, comments:

”The environment is of great importance to IMD’s learning partners, as it is for IMD itself. We want to demonstrate our commitment to reducing greenhouse gases by joining the carbon offset program run by As far as we are aware, we are the first business school to take the decision to offset all of our carbon emissions. However, we know offsetting is not enough. We aim to further reduce our consumption of fossil fuels too. In 2007 we will be installing a cooling system that uses cold water from Lake Geneva (from a depth of 40 meters, where the temperature of the water is constant at 7°C all year long) to cool the buildings on our campus. This new system replaces a traditional system that operates on gas and CFCs. In addition, IMD’s CSM forum will of course continue its research into corporate social responsibility, which includes supporting our partner companies in developing strategies and products that take the environment into account.”

Michael Yaziji, IMD Professor of Strategy, adds:

“It is simply our responsibility to do all we can to reduce and neutralize our carbon footprint. Our clients look to us as a role model of organizations and good corporate governance. I hope our example will inspire our learning partners to follow suit.”

About IMD – International Institute for Management Development
IMD - International Institute for Management Development - is an independent not-for-profit foundation located in Lausanne, Switzerland. For over 60 years it has trained managers of leading international companies. Its proven “Real World. Real Learning” philosophy is designed to enhance leadership in every area of management. IMD helps executives and companies find new and innovative ways to sustain global competitiveness. (

About CSM – The Forum for Corporate Sustainability Management
The Forum for Corporate Sustainability Management (CSM) is IMD’s corporate sustainability research initiative. Corporations participate in the forum to build a sustainable business advantage through social and environmental strategic action. (

About is a national non-profit organization leading the fight against climate change. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 100 corporate and non-profit partners including the National Wildlife Federation, Dell, Ovation Travel Group and Working Assets.

Tuesday, 20 September 2011 13:30




Earth Day Network and Partner to Offer Carbon Offsets for Events

WASHINGTON, DC – Earth Day Network and have launched an international effort to encourage Earth Day 2007 organizers and anyone else putting together an event to make their gatherings carbon neutral.  The new partnership is part of Earth Day Network’s three-year Climate Change Solutions Campaign which is also the theme of its Earth Day 2007 efforts. 

“Offsetting the carbon emissions created by our Earth Day events and other events year-round is an easy and affordable step,” said Earth Day Network President Kathleen Rogers.  “And there are thousands of Earth Day events, so this will have a huge positive impact on the environment the weekend of April 22nd, and then hopefully year-round.”

Earth Day event organizers can read about the new program on Earth Day Network’s website,, and then simply calculate the anticipated carbon emissions from their event, and make a donation to offset their emissions.  Other events which may be offset include weddings, family gatherings, vacations and conferences. uses the carbon offset donations to fund carbon reduction projects, such as wind farms, methane generated electricity, solar power, and energy efficiency.

“With all the events we have analyzed and offset in the past, we know the per event emissions are fairly small, but the aggregate emissions from all the Earth Day Events around the world will be significant, and showing gathered decision makers how simple and effective action on climate change can be is a great opportunity.” said Eric Carlson,’s executive director. “Earth Day Network coordinates the most significant environmental event of the year, and we are privileged to be working with such a great organization.

About Earth Day Network
Earth Day Network,, seeks to grow and diversify the environmental movement worldwide, and to mobilize it as the most effective vehicle for promoting a healthy, sustainable planet.  We pursue these goals through education, politics, cultural events, and consumer activism.  Our current grassroots programs include the Climate Change Solutions Campaign, Campaign for Communities, and the National Civic Education Project.  Earth Day Network works with more than 105,000 K-12 teachers in the United States alone.  In 2006, EDN launched Earth Day Network Television,, greatly expanding its reach to a global network of more than 15,000 partners and organizations in 174 countries.  More than 500 million people participate in Earth Day civic activities, making it the largest secular civic event in the world.  The 37th Earth Day will be celebrated on April 22, 2007. 

About ( reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, is proving that anyone can reduce their impact on climate change easily and efficiently. is a 501(c)(3) non-profit business, and a member of the Chicago Climate Exchange and Ceres. has over 150 corporate and non-profit partners, including Dell, the National Wildlife Federation, Lancôme, the Calvert Group and Credo Mobile.



Program Spans All Products, Product Distribution and Field Marketing Team, Entire Company to Comply by 3rd Quarter 2007

BEAVERTON, Ore. (March 8, 2007) – Leading the outdoor industry’s vehicle rack category, Yakima, an innovator in vehicle rack solutions for boats, bikes, winter sports gear, home storage and cargo options, today unveiled “Planet Payback,” a company-wide initiative focused on offsetting the carbon footprint (reducing carbon dioxide emissions) of all operations, products and their distribution, as well as Yakima’s field marketing team, “Road Warriors.” Yakima has partnered with the Foundation as its offset provider for this business initiative.  The remaining corporate activities of the company will become carbon neutral by third quarter 2007.  Yakima will launch “Planet Payback” tomorrow at Canoecopia (, the world’s largest consumer paddlesport expo in Madison, Wisc., March 9-11, 2007. 

To begin this process, calculated Yakima’s annual energy usage and determined its associated carbon dioxide (CO2) emission footprint. Yakima will make donations to and completely offset its carbon footprint with support for carbon reducing, climate-friendly programs. The donated dollars will support Yakima’s choice of three different types of carbon offset projects including: renewable energy (wind, solar, and biomass energy), energy efficiency (reduction of energy use through improved technology), or reforestation (planting trees). Yakima will begin making donations after the program launches and will continue donating to on a regular timetable. On a yearly basis,’s project portfolio is audited by Environmental Resources Trust (ERT), one of the leading green house gas assessment and verification group in the United States. 

“The outdoor playground is critically important to all of us, and it is not replaceable”, said Jerry Heinlen, CEO of Yakima.  “Our Planet Payback initiative not only gives us a clear sustainability plan, but also, enables our associates, consumers and channel partners to team up with Yakima to support the very important goals of carbon reduction and sustainability.  We want to do our part to reduce our carbon footprint, minimize our impact on the environment, and engage others to do the same. has an excellent track record and we believe they will be a strong partner in Yakima’s Planet Payback initiative.”

Yakima will offset the carbon footprint of all products sold into retail and will offer consumers the opportunity to designate which types of carbon offset programs they would like Yakima to support, by registering their purchases online at This stand-alone website provides information, tips on how consumers can reduce their personal carbon footprint and a carbon calculator for figuring out their own daily/annual carbon emissions. Additional marketing support includes Yakima “Carbon Neutral” stickers on all packaging, as well as a variety of point-of-purchase materials for retailers’ in-store use. The program will be supported with advertising in Backpacker, Bicycling and Outside magazines.

In conjunction with “Planet Payback,” Yakima’s environmental efforts already include: using up to 100% recycled paper and water-based dies to prevent pollution; not using white cardboard, which contaminates water processing facilities with chlorine; and recycling lock core packages sent back by customers. In addition, Yakima’s cargo boxes are made of up to 80% recycled ABS plastic. Unused plastic from the cargo boxes, the boxes themselves and the aluminum and steel parts are all recyclable, as well as the steel tubing and plastic fairings on Yakima’s cargo baskets and the plastic and steel parts on all hitch products.

“ was a logical choice based on their selection of different types of certified offset projects and strength in validation by respected third party auditors,” said Mike Steck, senior director of marketing at Yakima. “It is important for Yakima’s donation to benefit a genuine carbon dioxide reduction effort, where we can illustrate significant benefits at the end of each year. Due to’s non-profit status, 93% of our donations will go directly toward’s mission, including offset projects.”

After introducing “Planet Payback” for its products, Yakima will prepare for the third quarter when the entire company plans to go carbon neutral by offsetting emissions from corporate office electricity usage, employee travel expenses, etc. Yakima’s long-term plans incorporate further evaluation of processes and materials to determine how to continue to reduce carbon emissions into the environment. 

About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions.  Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home.  Yakima Products is headquartered in Beaverton, Oregon.  For more information, visit

About is the country’s leading carbon reduction and offset organization with offices in the Washington DC area and San Francisco. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 150 corporate and non-profit partners including the Earth Day Network, National Wildlife Federation, Dell Computers, Lancôme Cosmetics, and Working Assets. Learn more at

Tuesday, 20 September 2011 13:28




Saint John, New Brunswick (June 6, 2007) – Jacques Whitford, one of Canada’s largest environmental science and engineering firms, has taken a major step forward in reducing its carbon footprint through a new partnership with the Foundation, a leading provider of carbon offset programs.

As of June 1, all of Jacques Whitford’s operations and facilities must now become carbon neutral through a combination of conservation efforts and the purchasing of carbon offsets through The non-profit foundation verified the work Jacques Whitford’s did to analyze their carbon footprint and recommended investments in carbon-reducing projects such as renewable energy, alternative energy and energy efficiency.

Jacques Whitford is the first major environmental engineering firm to join’s CarbonFree™ program. With more than 1,600 employees in 45 offices, Jacques Whitford is demonstrating how larger organizations can minimize their carbon footprint.  Jacques Whitford ‘s annual footprint is 8,501 metric tons of carbon which, when offset, is equal to taking 1,840 passenger cars off the road for a year.

“I am very excited to announce our commitment to become a carbon neutral firm,” said Bob Youden, Chief Executive Officer of Jacques Whitford. “Our firm is taking responsibility for the effects of our carbon dioxide emissions while working hard to reduce them.  This year we will offset the carbon emissions we are not able to eliminate by purchasing offset credits.  We believe that all businesses, industries and communities should bear responsibility to minimize environmental effects and pollution.”

Jacques Whitford recognizes the importance of addressing climate change on a person-by-person, business-by-business basis, which is why it has moved to immediately offset its greenhouse gas emissions. 

“ applauds Jacques Whitford’s leadership and commitment to solving the problem of climate change,” said executive director Eric Carlson. “Jacques Whitford’s carbon reduction and offset program serves as an example for all Canadian companies and is supporting our market transformation to a clean energy future.”

Overseeing Jacques Whitford’s carbon neutral initiative is Marty Janowitz, the company’s first Vice President of Sustainability. Mr. Janowitz was appointed to the position last year and since then has built a strong network of advocates throughout the company, which has offices across Canada, the United States and the United Arab Emirates. 

An important part of that work was the creation of a multidisciplinary team of Jacques Whitford scientists and engineers. Together they analyzed the company’s existing greenhouse gas emissions, evaluated options for change and investigated investments in carbon offsets.  The next step is the development of a long-term business plan, which will enable Jacques Whitford to meet the highest standards of energy efficiency, environmental performance and sustainability.

“We are currently in the process of setting clear targets to reduce the company’s carbon footprint and improve environmental performance in our offices and operations,” said Mr. Janowitz. “Our sustainability team is also developing practical step-by-step action plans with employees in every office, to ensure that all levels of the company are aware of this initiative and will work towards its success.  Jacques Whitford is leading by doing.”

About Jacques Whitford
Established in 1972, Jacques Whitford is an internationally recognized leader in environmental, climate change, sustainability and earth sciences engineering and planning. With executive headquarters in Saint John, New Brunswick, the employee-owned consulting firm has successfully completed over 100,000 projects in Canada, the United States and internationally. Jacques Whitford continues to grow to provide the most innovative skills, expertise and technology to meet the needs of its clients. Learn more about Jacques Whitford at

About The Foundation is North America’s leading carbon reduction and offset organization with offices in the Washington, DC area and San Francisco. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 150 corporate and non-profit partners including Dell, Orbitz, Lancôme, Yakima, National Wildlife Federation, Environmental Defense and Working Assets. Learn more at:



Silver Spring, Maryland (June 25, 2007) – has offset the emissions of its Windows Live Spaces Eco Trip ( through a partnership with the non-profit Foundation.  A four-member team is currently riding from Seattle to New York by train, bikes and a high efficiency vehicle to meet up with farmers, green businesses and other friends to raise awareness about Global Climate Change.  Their well documented trip, (which can be viewed at terminates at the New York Live Earth 07 concert on July 7.  This practical step highlights’s commitment to be a leader in the fight against global warming and highlights the values of Live Earth.

“ commends’s commitment to reduce what carbon emissions they can through high-efficiency modes of transportation and offsetting the rest,” said executive director Eric Carlson. “’s Eco Trip illustrates a commitment by the private sector to make the problem of climate change a priority and epitomizes’s motto: Reduce what you can; offset what you can’t.”

Live Earth is a 24-hour, 7-continent series of 9 concerts taking place on 7/7/07 that will bring together more than 100 music artists and 2 billion people to inspire a global movement to “Answer the Call” and combat the climate crisis.

Live Earth will provide over 100 simple actions and tools that, if applied on a mass scale, will have a massive impact on combating the climate crisis. More importantly, Live Earth marks the beginning of a multi-year campaign led by the Alliance for Climate Protection and other international NGOs to drive individuals, corporations and governments to take action to solve global warming. Former U.S. Vice President Al Gore is the Chair of the Alliance for Climate Protection and Partner of Live Earth. is a non-profit organization whose goal is to make carbon offsets and climate protection easy, affordable and a normal way of life for every individual and business. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions in one location, where it is cost effective, to offset the emissions they are responsible for in their normal activities, like home, office, driving or air travel emissions. For instance, a clean, zero CO2 wind farm can offset the carbon dioxide produced by a coal-fired power plant. By supporting renewable energy, energy efficiency, and reforestation projects will retire an equivalent amount of carbon offsets.  The financial support from these offsets will then help to continue the development of clean, renewable domestic sources of energy.

About is the country’s leading carbon reduction and offset organization. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 200 corporate and non-profit partners including the National Wildlife Federation, Dell, Orbitz, Lancome, Ovation Travel Group and Working Assets.

About Microsoft
Microsoft (Nasdaq “MSFT”) is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.  In its view a successful corporation is one that fulfills a responsibility to use its resources and influence for the greater good of the world and its people.  For more information visit at, also see what else is doing for our environment here.

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