FOR IMMEDIATE RELEASE
PLAYN, Frames And Lenses Straight From The Makers, is launching with a popup store at Boxpark in
London on July 25th.
Based on a design principle “80% plain and 20% play”, PLAYN offers easy-to-wear eyewear with a
dash of “je ne sais quoi”. On PLAYN.COM, people can browse the collection of 21 original styles and
play with a wide range of colour and coating options. Once an order is placed, the company then
ships straight out of the lenses lab in Bangkok. This one-stop distribution process – “Factory > Lab >
Doorstep” – reduces cost and environmental impact, leaving PLAYN with a bigger budget to produce
quality, premium lenses.
PLAYN is the brainchild of German designer Denis Beyer and entrepreneur Jonas Koblin, two school
friends who moved to Bangkok in 2004 at the age of 24. They started from scratch, doing design work
for international fashion labels, running Niche Nation, a luxury eyewear boutique and a distribution
company We Do Asia. After working in the industry for several years, the pair decided to create their
own label with the mission to fuse their passion for quality and design with the principles of a modern
supply chain. This allows them to offer handcrafted eyewear and custom options at a new,
competitive price point.
To reduce its environmental impact, PLAYN partners with the Carbonfund.org Foundation to offset its
carbon footprint and the PATT Foundation, a local non-profit organization, to plant a tree for every pair
For more information call us at +66 27127895 ext. 62off
Seenspace 251/1 Thonglor Soi13 Bangkok10110 playn.com
Throughout 2013, Carbonfund.org will be recognizing our business partners who are reaching their fifth and sixth years as CarbonFree® Partners. Part of this recognition includes special tree-plantings, 10 for each partnership year, by Carbonfund.org in honor of each of these anniversary Partners.
The CarbonFree® Business Partnership and this special tree-planting commemoration augment the environmental responsibility that many of our business partners exhibit in their ongoing operations. One such partner, LATHER, producing skin care products that inspire a healthier more radiant life, maintains various sustainability initiatives as part of their environmental commitment.
LATHER offers its customers an in-store packaging recycling program and has pursued more environmentally sustainable plastic packaging made with EcoPure, an organic compound that accelerates natural biodegradation in plastics.
Since 2008, LATHER has partnered with Carbonfund.org to offset the carbon footprint of their corporate office. To date, LATHER has offset over 40,000 pounds of CO2 emissions through projects supporting renewable energy, methane destruction, and reforestation. This equates to the amount of carbon dioxide sequestered each year by almost 16 acres of US forests.
When notified of the 50 trees planted for their 2013 CarbonFree® anniversary, our friends at LATHER pointed out that the traditional five year anniversary theme is wood.
LATHER acknowledged the benefits of tree planting efforts and the wide range of ecosystem services that trees contribute, including their ability to:
- Produce oxygen - without which life would not be possible
- Absorb carbon dioxide, a greenhouse gas, to mitigate climate change
- Improve local air and water quality by filtering pollutants
- Restore biodiversity while providing habitat and nutrition for wildlife
- Control flooding by minimizing runoff and topsoil loss
- Protect against storms such as Southeast Asia’s monsoons and hurricanes in the Caribbean
- Help regulate water and nutrient cycles (e.g., phosphorous and nitrogen)
- Create jobs managing tree nurseries, planting and care
- Provide various aesthetical, spiritual and cultural benefits to local communities
We're proud to partner with LATHER to help them continue their commitment to environmental sustainability and to helping others lead a more radiant life.