Rare gemstones and beautiful jewelry have long captured the admiration of cultures around the world, but as is often the case, the industries behind highly-prized items such as gems and jewels require energy-intensive and environmentally damaging mining and manufacturing processes. “Rare Earth Element” mining involves an expensive and protracted process to “find and prove” the source location, develop a mine construction and operation plan, obtain funding, then pursue the permitting for the mine, which will typically require a positive environmental impact study including post-operation mine closure and environmental restoration.
While not able to solve the entire mining industry’s emissions challenges, CarbonFree® Business Partner Sastaa made a commitment six years ago to take responsibility for its own environment impact by neutralizing its operational emissions. Sastaa is a Dutch import and wholesale business specializing in rubies, sapphires and emeralds. For the past six years, Sastaa as a company and owner Dan Thu Nguyen as a private individual have mitigated annual operational carbon emissions from office energy consumption and business-related travel by supporting Carbonfund.org’s global reforestation projects.
“A carbon-free commitment is a crucial part of the total commitment to an ethical and healthy life," states Dan Thu. Sastaa’s example of forward-thinking leadership and assumption of responsibility is characteristic of the long-term CarbonFree® Business Partners we will be featuring this year. If your business has not taken steps to institute a meaningful sustainability program that includes carbon emissions mitigation, take a look at our CarbonFree® Business Partnership program for 2013 – a simple and affordable way to help fight the negative impacts of climate change and hasten the transition to a ZeroCarbon™ world.
Carbonfund.org supports several carbon reduction and energy efficiency projects such as the Truck Stop Electrification system, a project that is supported in part by Clean Air Cab’s fleet emissions neutralization program.
Clean Air Cab is central Arizona’s first carbon-neutral taxicab fleet; they partner with Carbonfund.org to calculate and neutralize the carbon emissions generated by its fleet of Toyota Priuses.
"We chose Carbonfund.org because unlike most companies selling offsets, Carbonfund.org is a non-profit. Clean Air Cab believes in giving back and we are happy to support a non-profit organization," affirms Clean Air Cab founder, Steve Lopez.
The company started by selecting the Toyota Prius, a fuel efficient vehicle for its taxicab fleet. A Ford Crown Victoria, the “traditional” taxicab vehicle, produces two and half times the amount of CO2 per year compared to the 2010 Toyota Prius. But the Prius still creates carbon emissions, so each quarter Clean Air Cab checks its total fleet mileage with Carbonfund.org to ensure that it has secured a sufficient quantity of carbon credits to completely neutralize fleet emissions.
Clean Air Cab’s mission “to make it affordable and convenient for everyone to go green” is in lockstep with Carbonfund.org. We are happy to partner with an environmentally conscientious company that provides a carbon neutral transportation alternative to central Arizona communities.
It seems only fitting that a business that depends entirely on organic and natural herbs, flowers, and medicinal plants would maintain a strong commitment to environmentally responsible business practices. Carbonfree® Business Partner Mountain Rose Herbs sets a high standard in this regard and has made significant steps in following Carbonfund.org’s motto of “reduce what you can, offset what you can’t™” by lessening its energy consumption prior to neutralizing their remaining annual operational emissions with Carbonfund.org.
Mountain Rose Herbs’ primary facility was constructed with LEED (Leadership in Energy and Environmental Design) standards and relies heavily on natural lighting. Energy demand was further reduced by making a complete lighting upgrade to energy-efficient bulbs in their principal facilities and installing Energy-Star rated heating and cooling systems. In addition, Mountain Rose Herbs upgraded all their computers to those with Gold Star ratings for energy conservation, minimal shipment packaging and elimination of environmentally-harmful materials as well as more energy-efficient flat screen monitors. Mountain Rose Herbs converted all electrical usage to their local Greenpower program to ensure that a significant portion of their electricity comes from wind and solar sources.
Despite all of these energy-saving measures and efficiency enhancements, Mountain Rose Herbs still generates a measurable annual carbon emissions footprint from its business operations. In order to neutralize these annual operational emissions, Mountain Rose Herbs has partnered with Carbonfund.org for the past four years to measure and offset these unavoidable emissions by supporting Carbonfund.org’s clean energy and carbon reduction projects.
"If we are to move past coal and look forward to a greener future that is full of alternative energy, then we must support the endeavors of Carbonfund.org, who are creating the infrastructure necessary to make it happen," states Shawn Donnille, Vice President of Mountain Rose Herbs.
We applaud Carbonfree® Partner Mountain Rose Herbs for pursuing a meaningful commitment to environmentally-conscious business operations, measuring and neutralizing their annual carbon emissions, and supporting our clean air technology projects.