Weber Shandwick, a leading global public relations firm with offices in 81 countries, weaves Corporate Social Responsibility (CSR) into everything the firm does for its clients and employees.  Weber Shandwick is mindful of its environmental impact and promotes sustainability by minimizing its own environmental footprint and partnering with clients who share a passion for contributing to their communities.  Weber Shandwick’s business plans and global employee culture share a “green mindset” and a commitment to being “engaging, always.” 

In 2009, Weber Shandwick implemented a non-billable travel emissions offsetting program with Carbonfund.org, designed to neutralize employees’ global business travel by supporting carbon reduction and clean air technology projects around the world.  To date, Weber Shandwick has neutralized over 16 million pounds of greenhouse gas emissions related to staff business travel, the same quantity of emissions as created by burning almost 825,000 gallons of gasoline.  The firm also focuses on minimizing consumption of resources like water and energy, maximizing the efficiency of resource use, and minimizing and responsibly dealing with waste.  

Weber Shandwick’s “Green Teams” lead the firm’s efforts to maintain ISO 14001 certification requirements, set future goals for the firm’s sustainability achievements, and tailor environmental programs to suit their respective offices. 

In 2013, the firm launched the Impact Project to enhance the pro bono and volunteer efforts of its workforce across various global regions.  Weber Shandwick recently held its 8th annual Making A Difference Awards program to spotlight individuals and specific offices that make a positive impact through what they do for others around the world.  Carbonfund.org is proud to partner with Weber Shandwick in making a difference by improving the firm’s sustainable business travel. 

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David and Victoria Byrnes have worked with organic and fair trade producers for over 12 years, helping other brands launch their products nationally. After seeing there were so few organic snack options on grocery shelves for their own family, they decided to launch their very own brand. With hard work and perseverance, and a focus on organic and Non-GMO Verified products, they launched Good Boy Organics in 2012, featuring BOPS (Baked Organic Potato Snacks), Organicasaurus corn puffs, and Yellow Barn Biodynamic® sauces.      

As part of their commitment to environmental sustainability, Good Boy Organics focuses exclusively on certified organic products. Organic agriculture helps capture and retain carbon in the soil through the use of cover-cropping, green manure and compost. The use of petroleum-based fertilizers is prohibited in organic farming systems.  Organic agriculture’s focus on soil-building improves soil moisture, so less energy is expended to water crops. Good Boy Organics’ Yellow Barn pasta sauce products are also certified Biodynamic®, an agricultural practice in which all inputs and outputs must be grown and re-used on the farm. This reduces carbon emissions from transportation and fosters self-sufficiency. 

Despite all of these benefits of certified organic products and Biodynamic® agriculture, Good Boy Organics recognized that its own business operations produced harmful greenhouse gas emissions, including office space energy consumption, product shipping and business-related travel emissions.  To enhance their environmental commitment, Good Boy Organics joined the Carbonfree® Business Partnership to neutralize those annual operational emissions they could not eliminate. 

“I chose to partner with Carbonfund.org and their Carbonfree® Business Partnership program, because their values to environmental sustainability most closely match our own. They are well-known for their efforts helping companies like mine reduce and offset carbon emissions.” David Byrnes, Founder, Good Boy Organics 

At Good Boy Organics headquarters, they maintain a recycling program for cardboard, paper, glass, plastic, and cans. All materials are printed on recycled paper with vegetable based inks. Their office uses energy-efficient lighting and low-heat strategies in order to save energy.  These measure help to reduce the carbon footprint from their operations, and the Carbonfree® Business Partnership ensures that remaining emissions are mitigated through the support of Carbonfund.org’s clean air technology and carbon reduction projects.

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DermaMed Solutions announced that it has joined the Carbonfree® Partnership program. Operated by Carbonfund.org Foundation, the program helps individuals and businesses understand climate change and develop practical and cost-effective solutions to slow, stop and reduce the climate crisis.

DermaMed Solutions explains that is has joined the Carbonfree® Partnership program to neutralize their carbon footprint by supporting clean air technology and carbon reduction projects in the US.

“It’s an important step towards ensuring a healthier earth,” says DermaMed president Mark Pinsley, in a press release. “DermaMed Solutions chose to partner with Carbonfund.org because we wish we could do more. In our daily operations, we strive to find new ways of packaging and promoting products that are ecologically friendly, and we recycle whenever possible. However, finding alternative ways to accomplish sustainably is not always logistically and financially feasible. Carbonfund.org is a great way to make a difference. We are happy Carbonfund.org is here to help!”

“The first step in the path to sustainability is recognizing that you can make a difference,” says Eric Carlson, President of Carbonfund.org. “We encourage everyone to continually strive to reduce their carbon footprint through sensible energy reductions combined with cost-effective carbon offsets to eliminate their overall carbon footprint.”

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DermaMed Solutions announced that it has joined the Carbonfree® Partnership program. Operated by Carbonfund.org Foundation, the program helps individuals and businesses understand climate change and develop practical and cost-effective solutions to slow, stop and reduce the climate crisis.

DermaMed Solutions explains that is has joined the Carbonfree® Partnership program to neutralize their carbon footprint by supporting clean air technology and carbon reduction projects in the US.

“It’s an important step towards ensuring a healthier earth,” says DermaMed president Mark Pinsley, in a press release. “DermaMed Solutions chose to partner with Carbonfund.org because we wish we could do more. In our daily operations, we strive to find new ways of packaging and promoting products that are ecologically friendly, and we recycle whenever possible. However, finding alternative ways to accomplish sustainably is not always logistically and financially feasible. Carbonfund.org is a great way to make a difference. We are happy Carbonfund.org is here to help!”

“The first step in the path to sustainability is recognizing that you can make a difference,” says Eric Carlson, President of Carbonfund.org. “We encourage everyone to continually strive to reduce their carbon footprint through sensible energy reductions combined with cost-effective carbon offsets to eliminate their overall carbon footprint.”

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Leadership requires action, and that action often starts with the leader’s own decisions and choices.  New CarbonFree® Business Partner Arcolution took a leadership step in hastening the evolution of architectural firms towards more sustainable and environmentally-sensitive practices.  

Arcolution is a full-service architecture firm, representing architecture in evolution.  The firm aspires to conceive, design and build a future based on the premise of supporting life and natural systems. 

“The building industry has a hugely significant environmental footprint in terms of greenhouse gas emissions, energy consumption, disruption of natural systems and profligate waste stream.  As an architecture firm, we are keenly aware of our responsibility to rethink how we will inhabit this earth,” says Eve Reynolds, Principal Architect at Arcolution.  “One by one, we can move a stone, but when we work together we can move mountains.  That is why we choose to partner with Carbonfund.org - to make our impact that much more effective.”  

By neutralizing 36 metric tonnes of annual operational emissions and supporting Carbonfund.org’s carbon reduction and clean air technology projects, Arcolution will achieve CarbonFree® operations. 

Arcolution is committed to leading toward the change they envision in the built environment in three ways: first, by setting an example in the choices they make in their work environment; second, by encouraging environmental awareness, conservation and reduction of personal carbon footprints; and third, by becoming educators to their clients and promoting the most energy efficient solutions for each project.  

Arcolution has committed as a firm to offset its annual carbon footprint through Carbonfund.org and encourages all of its clients to offset the carbon footprint of their projects managed by Arcolution. 

 

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The first step in the path to sustainability is recognizing that you can make a difference.  Each of us can reduce our emissions, whether in our personal or business life, and be part of the environmental solution.  Leaders take additional steps to neutralize the emissions they cannot eliminate.   

New CarbonFree® Business Partner DermaMed Solutions has done just this.  DermaMed Solutions manufactures and distributes equipment designed for skincare professionals, including their flagship microdermabrasion product MegaPeel® and other natural skin care products and protocols, nutritional supplements and home care regimens.  In their daily operations, they strive to find new ways of packaging or promoting products that are ecologically friendly, and they recycle whenever possible.  

To address the remaining operational emissions, DermaMed Solutions has joined the CarbonFree® Partnership program to neutralize their carbon footprint by supporting clean air technology and carbon reduction projects in the US.  It’s an important step towards ensuring a healthier earth. 

“DermaMed Solutions chose to partner with Carbonfund.org because we wish we could do more,” says DermaMed co-owner Mark Pinsley.  “Finding alternative ways to accomplish sustainably is not always logistically and financially feasible. Carbonfund.org is a great way to make a difference. We are happy Carbonfund.org is here to help!”

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The Channel Islands National Park, off the coast of Santa Barbara, CA, is one of the most astounding and best-kept-secret wilderness attractions in the U.S.  It is the only National Park that isn't open for vehicle traffic and does not charge an entrance fee.  New CarbonFree® Business Partner Channel Islands Outfitters (CIO) offers tours to experience this natural amusement park, as well as other guided kayaking, sea cave exploration, hiking, backpacking expeditions and multi-sport adventures.  

CIO is an employee owned and operated company of adventure enthusiasts who share a passion for the Channel Islands, Santa Ynez Mountains, and other amazing outdoor experiences.   But the company recognized that its tour operations create unavoidable carbon emissions.  By joining the CarbonFree® Business Partnership and supporting clean air and carbon reduction projects, CIO has neutralized its annual operational emissions.

"Traveling to an island on a regular basis requires fossil fuels to be burned, which contributes to CO2 emissions, “says Garrett Kababik, CEO and Co-Founder of CIO.   “We can’t avoid this and stay in business, so we are doing our part to offset this carbon in other ways, which is why we partnered with Carbonfund.org."

The guides and advisory board of CIO have been serving Santa Barbara Community and the Channel Islands National Park for over 20 years.  CIO also educates the public about ocean related issues and volunteers in restoration and preservation efforts in the Santa Barbara Channel watersheds.

This level of environmental leadership is evident in CIO’s overall operational commitments.  In 2013, CIO officially became a certified For-Benefit Corporation.  By voluntarily meeting higher standards of transparency, accountability, and performance, Certified B Corps are distinguishing themselves by offering a more positive and transparent way to do business. In addition, CIO established an Adventure Co-op that gives local community members and regular adventure travel guests to join the co-op and lower the ongoing costs of CIO services while enjoying access to the Paddle Sports Center facilities, equipment and fitness plans.   

Carbonfund.org welcomes CIO to the CarbonFree® Business Partnership program and supports their efforts to run a more sustainable and responsible adventure tourism business.   

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As is the case with many of our eco-tourism business partners, Eagle-Eye Tours of Windermere, Canada recognizes the environmental impact of their educational tour programs and is doing something about it.  Eagle-Eye Tours covers the globe with diverse tours, ranging from ones with a birding focus to tours combining photography and wildlife, birds and gardens and more, visiting some of the wildest corners of our planet.  Tour travel and onsite lodging creates carbon dioxide emissions, which Eagle-Eye Tours works to minimize but also realizes that all emissions cannot be avoided.  

To address this negative by-product of their tours, Eagle-Eye Tours has maintained a CarbonFree® operation for the past five years by calculating annual tour-related emissions then supporting Carbonfund.org’s clean air technology and carbon reduction projects to neutralize those emissions.  To date, Eagle-Eye Tours has mitigated almost 2 million pounds of carbon dioxide emissions through their CarbonFree® program, equivalent to the amount of carbon dioxide sequestered by almost 23,000 tree seedlings planted and grown for ten years.   

"We travel the world enjoying birds and other wildlife, but realize that many of these species are threatened by climate change,” explains Cam Gillies, Director of Eagle-Eye Tours.  “We are excited to continue to offset the carbon emissions from our operations and to take concrete action in the conservation of the biodiversity we so enjoy." 

Eagle-Eye Tours offsets all of the carbon dioxide emissions produced from all guide and on-tour participant flights, vehicle use during tours and operations, ship use, and the electricity used by their office. They also design tours that visit reserves and lodges that have been established to demonstrate and deliver benefits from conservation to the local community.  Eagle- Eye Tours offers tour participants the option to help with environmental sustainability by offsetting flights from their departure to the start of the tour.  This ongoing commitment to sustainable tour management helps to set apart Eagle-Eye Tours as a leader in ecotourism and demonstrated environmental responsibility in all aspects of their operation. 

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According to the US Environmental Protection Agency, the transportation industry continues to contribute approximately 28% of the total greenhouse gas emissions in the US.  Yet, transportation services are a necessary part of commerce, recreation and daily life for most.  While fuel efficiency standards and gas conservation driving techniques help, emissions from the transportation sector likely will be impossible to eliminate.

Leaders in transportation services recognize the importance of maintaining environmentally responsible programs to reduce operational emissions.  Carbonfund.org’s business partner Event Transportation Associates (ETA) exemplifies this leadership, reaching its fifth year as a CarbonFree® Business Partner. 

ETA is a national transportation management company specializing in hotel shuttles, meet-and-greet services and VIP moves. ETA has designed and operated transportation systems for some of the largest international sporting, convention, and political events in the world.  Their clients have included the World Olympics, National Hockey League and National Basketball Association All Star Games, Harley-Davidson, the Consumer Electronics Design and Installation Association, and various other corporate and association groups.

“ETA is committed to reducing our carbon footprint with the assistance of Carbonfund.org. As a small business in the transportation industry, we are proud of our partnership with Carbonfund.org and the opportunities they offer,” states Kelly Clark, Vice President of ETA.  “Carbonfund.org's statement of reducing what you can and offsetting what you can't fits our corporate mission of being a responsible partner to the environment.  As a leader in the transportation management industry, we feel it is our responsibility to limit our mark on the environment through positive programs such as Carbonfund.org. We are excited to work with Carbonfund.org on reducing the footprint of the transportation services we provide."

By supporting Carbonfund.org’s clean air technology and carbon reduction projects over the past five years as a CarbonFree® Business Partner, ETA has neutralized almost 450,000 pounds of carbon dioxide emissions.  That’s equivalent to the emissions created by burning over 22,600 gallons of gasoline.  This continuous commitment to environmental responsibility confirms ETA’s position as a clear leader in sustainable national transportation management services. 

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Earth Day is a universally loved celebration day.  It is not narrowly defined as religious, nationalistic, familial, war-related or governmental.  Rather, it is globally recognized day to celebrate the wonders of Mother Earth that we all share, with more than one billion people around the world expected to take part in some form of commemorating the 43rd anniversary of Earth Day.  It is also a day intended to encourage everyone to stop, reflect on the state of our Earth and the environment, and consider what each of us can do to improve, enhance and preserve our world.

Carbonfund.org is proud to acknowledge our many business partners that are doing their part to honor Earth Day and helping to protect our natural environment.

We lead off with global IT services leader CA Technologies and its significant commitment to host the annual CA World event, its largest global gathering of customers and partners, during Earth Week as a completely CarbonFree® Event.

“Sustainability is integral to our business and we believe it’s important to lead by example,” explained Cynthia Curtis, chief sustainability officer, CA Technologies. “Ensuring CA World 2013 is a carbon neutral event demonstrates to customers, partners and employees that we are serious about our sustainability commitment. We believe that sustainability isn’t just the right thing to do -- it’s smart business.”

CarbonFree® Business Partner Solosso Pte LTD of Switzerland, offering beautifully custom-designed men’s dress shirts to the world’s executives, chose Earth Day 2013 to launch a new campaign to plant a tree for each shirt purchased by its customers.

“As a clothing company, we want to lead the way to sustainability in an industry that is infamous for its carbon emissions,” says Jan Klimo, Head of Business Development at Solosso.

The International Legal Technology Association has planted 1500 trees this Earth Day, in honor of its membership, expected to eclipse 1500 this year.

Nextiva, a leading unified communications and business VoIP service provider, and a CarbonFree® Business for the past five years, is planting a tree for each of its customers this Earth Day. 

“We feel the tree planting activities align perfectly with our goal of being a “green” organization. We have a strong commitment to providing great customer service, so we are honoring our customers with tree planting certificates as “thank you” notes to recognize their loyalty to Nextiva,” explains Kambria Nagy, Marketing Communications Manager at Nextiva.

MaMa Organic Market of Bethesda, Maryland has launched a program to plant one tree for every customer purchase.  This is an important initiative intended to honor the store’s namesake, who they lost at a young age, and whose commitment to nature and the world’s less fortunate creatures inspires the company’s dedication to sustainable operations and customer service.  

Carbonfund.org business partner Nice Touch Communications (NTC), based in New York City, was an early leader in charitable giving programs with its Telecom for Charity Every Day is Earth Day initiative.  NTC is a sales and consulting firm that has been providing voice and data solutions for over 15 years, and they launched Telecom for Charity in 2008.  NTC works with businesses, non-profits, charities and other organizations to provide top tier telecom services while also donating 5% of each customer’s monthly telecom bill to their selected charity through the Telecom for Charity program.   

"We wholeheartedly believe in what Carbonfund.org is doing; and feel our program can be a great way to generate support with minimal effort for a long time to come," says Jay Frank, Program Director for Telecom for Charity.

These are but a few examples of the ways that Carbonfund.org is working in conjunction with our loyal business partners to help them honor the environment on Earth Day and beyond.

If you haven’t taken action for Earth Day, it’s not too late. 

Plant trees for your customers, clients, family, friends, neighbors, network as part of our Million Tree Challenge – we’re over halfway there!

Support our clean energy and carbon reduction projects around the world.

Join in the global celebration of Earth Day and help us hasten the transition to a cleaner energy future.

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