Social and charitable giving has become a standard practice among most successful businesses today, with a growing trend towards charitable contribution programs that distinguish a business and its service offering within its industry.
Carbonfund.org business partner Nice Touch Communications (NTC), based in New York City, was an early leader in charitable giving programs with its Telecom for Charity initiative. NTC is a sales and consulting firm that has been providing voice and data solutions for over 15 years, and they launched Telecom for Charity in 2008. NTC works with businesses, non-profits, charities and other organizations to provide top tier telecom services while also donating 5% of each customer’s monthly telecom bill to their selected charity through the Telecom for Charity program.
Telecom for Charity (T4C) provides its business customers with the opportunity to support Carbonfund.org right from their monthly telecom bill. As a result, NTC clients and their employees are contributing back to society simply by going about their daily business of making phone calls and using the Internet. Every time a phone call is made, or a webpage is visited, Telecom for Charity customers are adding to their monthly support donations to Carbonfund.org. But the donations do not increase monthly costs; the donations come directly from Telecom for Charity and NTC, made on behalf of each business customer. To date, Telecom for Charity has donated almost $2600 to Carbonfund.org.
"We wholeheartedly believe in what Carbonfund.org is doing; and feel our program can be a great way to generate support with minimal effort for a long time to come," says Jay Frank, Program Director for Telecom for Charity.
For prospective customers and any CarbonFree® Business Partner interested in telecom services, Telecom for Charity offers its “Every Day is Earth Day” promotion. T4C will make a donation to mitigate 2.5 metric tonnes of carbon emissions to Carbonfund.org, supporting carbon reduction and clean air project innovation, with no obligation to the prospective customer, just for talking to T4C about their telecommunications environment and telecom needs.
Online shopping has exploded in recent years and has rapidly become the norm in many countries. According to a recent report by U.K.-based Interactive Media in Retail Group (IMRG), global business-to-consumer e-commerce sales will pass the $1.25 trillion mark by 2013, up 30% over total 2011 online retail shopping sales.
While studies have shown that online shopping may reduce carbon dioxide emissions by as much as 35 percent compared to traditional retail shopping, many forward-thinking online retailers recognize that “green shoppers” expect even more in environmental sustainability.
New CarbonFree® Business Partner Tradewinds Imports, offering modern bathroom vanities and contemporary bathroom furnishings only through its online store, made the decision to neutralize its annual operational emissions by supporting Carbonfund.org’s global forestry projects. In addition, many of their vanities and bathroom furnishings are made from 100% reclaimed, recycled or sustainably forested hardwoods. Most of their vanities are hand-hewn, rather than machine-made, reducing carbon emissions during the manufacturing process.
“The global environment and the health of our forests is of the utmost importance to Tradewinds Imports, and we are immensely proud to announce our work with Carbonfund.org to help offset carbon emissions and repopulate the trees of our earth,” states Todd Harmon, CEO of Tradewinds Imports. “Carbonfund.org is a fantastic organization and we are very excited to aid them in their carbon reduction efforts. Being good custodians of our forests is vital to our lives as well as our business, so we are delighted to help Carbonfund.org meet their reforestation and avoided de-forestation goals.”
Carbonfund.org’s online retail business partners help to set the bar higher for reducing carbon emissions related to the shopping experience, and Tradewinds Imports joins its sister online stores Bath Gems and Patio Productions as CarbonFree® Business Leaders.
Climate change is causing sea levels to rise, and this week’s super storm Sandy gave us a preview of the devastation that this kind of flooding can cause. In fact, five years ago, a study named, “Nation Under Siege” constructed a series of 3-D maps using federal science agency and the United Nations' climate panel data that demonstrated what areas of the Atlantic coastline will look like as sea levels continue to rise. The maps from 2007 are eerily similar to the destruction we saw from super storm Sandy. The main difference being that the flooding from Sandy is beginning to recede and the rising waters from global warming are permanent.
There’s no denying that sea levels are rising. Since 1900, the world’s oceans rose an average of seven inches, according to data from the UN Intergovernmental Panel on Climate Change (IPCC). Those of us that live on the East Coast are seeing higher than average sea level rise. According to a report by the New York State Sea Level Rise Task Force, sea levels along New York's coast range between 9 and 11 inches over the last 100 years.
Super storm Sandy painfully demonstrated that coastal cities are woefully unprepared for flooding and other dangers from extreme weather, which is increasing due to climate change. According to Katharine Hayhoe, an associate professor of atmospheric sciences at Texas Tech University, there are three reasons why climate change made Sandy that much worse. The first is already higher sea levels made the storm surge more severe. The second is higher sea surface temperatures from global warming provided more energy for the super storm. The third is Sandy may turned towards the coast because of a record loss of sea ice in the Arctic this year.
Preparing at-risk communities for coming floods and coastal erosion includes determining the best way to heighten sea walls or whether to construct surge barriers to protect flood-prone areas. These preparations require study and then construction costs in the billions. However, the latest estimates from IHS Global Insight, a forecasting firm, calculate that super storm Sandy will end up causing about $20 billion in property damages and $10 billion to $30 billion more in lost business. It sounds like the time is now to make those investments before further extreme weather from global warming costs more in the long run. We can couple those investments with our own efforts to lower our carbon footprints, which contributes to slowing down climate change.
It was a sad day in 2010 when Congress failed to pass cap-and-trade legislation. However, a study by Dallas Burtraw, a senior fellow at Resources for the Future, released this month says that the failure had the unexpected consequence of helping to lower greenhouse gas emissions. There are two reasons why U.S. carbon dioxide emissions are likely to be lower by 2020: regulatory measures and market changes.
This is not to say that there is no need for cap-and-trade or a carbon tax. On the contrary, they are still necessary to achieve long-term cuts in emissions and to help establish worldwide support on the issue of climate change. The American Clean Energy and Security Act of 2009 (ACES) was an energy bill that would cap the amount of carbon dioxide power plants and manufacturers could emit, and set up a system to trade for carbon offsets.
When ACES failed in the Senate after receiving approval in the House of Representatives, a series of piecemeal measures were put into place. This hodgepodge of regulatory measures put the U.S. on track to meet a pledge set by President Obama of cutting climate change emissions by 17 percent by the end of this decade. The first of which this blog already covered is Groundbreaking Fuel Economy Standards. President Obama pushed for higher vehicle fuel efficiency standards with automakers and the Environmental Protection Agency (EPA) when ACES died in the Senate. Also, the president is pressing for higher emission standards on coal-fired power plants.
Further regulatory measures in the wake of national cap-and-trade’s demise include California and some Northeastern and Mid-Atlantic states establishing their own cap-and-trade programs, and 29 states setting clean-energy requirements for utilities.
Market changes putting the U.S. on the path to lower carbon emissions by 2020 have been covered by this blog also. Low natural gas prices have been shifting the market away from dirtier coal as power plants' fuel of choice.
If ACES, also called the Waxman-Markey Bill, had passed the law would have barred the EPA from issuing carbon standards for power plants, refineries or factories. Furthermore, it may have very well headed off establishing the higher vehicle fuel efficiency standards. Lastly, under a national cap-and-trade program, any regional or state efforts would be offset by increased emissions elsewhere.
So the planet still needs further, faster and more wide ranging cuts in fossil-fuel use, but the U.S. is on the right path to curbing carbon emissions with the help of some regulatory measures and market changes.
Environmental conservation is a broad, global goal that will only be achieved by the aggregate of actions taken by small businesses and individuals in communities around the world. Carbonfund.org is engaged in large-scale initiatives, such as the development of our forestry projects in Brazil, but we continue to offer simple and affordable ways for any person, family or start-up business to make a difference in the fight against the negative impact of climate change.
Our personal emissions offsetting programs and CarbonFree® Business Partnerships help everyone to be part of the solution to climate change. New CarbonFree® Partner Citizen Yogurt is a great example of a local business putting its community and environmental mission into action. Citizen Yogurt in Raleigh, North Carolina is a 100% locally owned and operated family business, offering self-serve frozen yogurt with bold and unusual flavors and toppings, and a commitment to social and environmental responsibility.
Citizen Yogurt’s community involvement includes sponsoring local swim teams, sports clubs and organizations in their neighborhood. They sponsor charitable donation nights where at least 10% of the night’s revenue will go to community organizations. The yogurt shop features sustainable bamboo hardwood floors and their yogurt comes from rBST-free cows.
“Citizen Yogurt has chosen to take a different path to success. We have committed to running our business in the best way possible – including the impact on the environment and community. Carbonfund.org’s transparency, not-for-profit status and strong partner list help make that goal easier to achieve,” states Charles Park, Owner and President of Citizen Yogurt.
Citizen Yogurt joined the CarbonFree® Business Partnership program this year, neutralizing their annual operational emissions by supporting Carbonfund.org’s projects that reduce carbon emissions elsewhere through reforestation efforts, energy efficiency innovation and renewable energy technology development. Their CarbonFree® Business Partnership program underscores their commitment to sustainable operations and helps to create awareness in their local area about mitigating carbon emissions and encouraging customers to think about environmental commitments in their own lives.
We believe that Citizen Yogurt is leading by example as a great model for environmental commitment while serving up tasty froyo treats to the Raleigh community.
One of the primary components of Carbonfund.org’s mission is to provide climate change education and public outreach through our programs, and through our business partners and supporters. Two of Carbonfund.org’s business partners recently teamed up in a great example of public outreach, hosting a zero-waste event in their community.
The City of Pleasanton, CA and Hacienda Business Park Owners Association hosted the 3rd annual Pleasanton Green Scene Fair on September 20th at Hacienda West. The event featured over 100 exhibitors providing information, demonstrations, raffles and samples of products related to health and nutrition, energy efficiency, commuting alternatives, water conservation, recycling, and locally-sourced foods. The event also included a special display of alternative fuel vehicles, a mini-farmers market and the “Off The Grid” gourmet food trucks selling natural and sustainable treats.
Hacienda Business Park Owners Association has been a CarbonFree® Business Partner since 2007, calculating and neutralizing annual operational emissions by supporting Carbonfund.org’s carbon reduction and clean energy technology projects. And Hacienda’s Owners Association helps to spread the word about Carbonfund.org’s mission and projects, including the Million Tree Challenge, to the many businesses that occupy Hacienda’s properties. They also recommended that the City of Pleasanton contact Carbonfund.org to evaluate the fair’s carbon emissions and create a program to mitigate emissions associated with the day’s events by supporting Carbonfund.org’s clean air projects.
The road to succeeding in the fight against climate change and to hasten our transition to a cleaner energy future is to act boldly and work together to engage businesses, communities and networks to join in local and global efforts. The Pleasanton Green Scene Fair is a great example of partnership among a local business leader in sustainable operations, their environmentally-aware municipality and Carbonfund.org to promote environmental conservation and sustainable business practices in their community.
- Hacienda Business Park Owners Association
- City of Pleasanton, CA
- Green Scene 2012
- climate change education public outreach
- zerowaste event
- energy efficiency
- water conservation
- alternative fuel vehicles
- carbon emissions mitigation
- clean air projects
- Million Tree Challenge
- sustainable business practices
Frequent travelers know that metal hotel keys are almost a thing of the past, widely replaced by flexible plastic hotel key cards. In some instances, these key card systems add energy efficiency benefits by auto-controlling the electricity usage in the room, switching off lights or turning off the electricity to the room altogether when the guest leaves the room.
One of our CarbonFree® Business Partners, The Greenfield Group, has developed unique ways to stand out in the competitive hotel key card marketing business. As a business committed to maintaining carbon neutral operations by supporting our global reforestation projects, the Greenfield Group has become a CarbonFree® supplier to its hotel clients. In order to operate as sustainably as possible, the Greenfield Group partnered with Carbonfund.org to analyze the carbon emissions created by their annual business operations, travel, and product shipping, then implemented a carbon emissions mitigation program by investing in reforestation and avoided deforestation projects around the world.
The Greenfield Group provides complimentary custom-designed hotel key cards featuring local business advertisements, and they further augment their services by supporting various environmental causes as an integral part of their business model. In addition to being a carbon neutral business, The Greenfield Group helps provide a free community bike program in the Ocean Beach community of San Diego and participates in local tree planting campaigns and trash cleanup efforts, and they developed a clever and innovative way to recycle old hotel keycards into guitar picks for students, teachers, and guitar players of all ages.
“At The Greenfield Group, it is our priority to align our practices with what is best for the environment,” says Rob Greenfield, founder of The Greenfield Group. “In most businesses, including ours, it is very difficult to not have some undesirable impacts on the earth. That is why we have partnered with Carbonfund.org to offset the negative aspects of our business that we can't control.”
Currently, The Greenfield Group donates over 5% of its total revenue to environmental projects, and their goal is to reach 10% total revenues to the environment by the end of 2012. This type of market leadership and environmental commitment is prevalent among Carbonfund.org’s business partners, and we are pleased to partner with The Greenfield Group to help them achieve sustainable business operations.
The “Leave No Trace Behind” ethic is supported by the four major US federal land management agencies and by most eco-travel organizations trying to uphold high standards of environmentally-responsible tour operations. These principles can be followed in eco-tourism planning and observed onsite during tours, but eco-travel operations still generate other sources of harmful environmental emissions through transportation and onsite energy consumption during tour operations.
Carbonfund.org works with several eco-tour operators who take their environmental commitment beyond the tenets of “Leave No Trace Behind” by measuring, reducing where possible and mitigating all carbon emissions from their operations, and CarbonFree® partner Jackson Hole Eco Tour Adventures is a great example.
Jackson Hole Eco Tour Adventures maintains carbon neutral operations for the transportation and energy consumption they cannot eliminate by supporting Carbonfund.org’s clean air and carbon reduction projects around the world.
"It's so important to do what we can to leave the smallest impact possible here on planet earth. This is why we partner with the Carbonfund.org," states Taylor Phillips, Owner and Lead Guide for Jackson Hole Eco Tour Adventures.
Eco Tour Adventures was created with the idea of helping people connect with and gain a deeper appreciation for the natural world through wildlife observation and natural history interpretation. Their premise is that their tour guests develop a stronger bond with the natural world and will make more environmentally sound choices in their daily lives. TripAdvisor recently named Jackson Hole Eco Tour Adventures as one of ten great wildlife tours. Carbonfund.org is proud to partner with Eco Tour Adventures in their carbon emissions mitigation efforts, helping their organization serve as a positive role model for its tour guests and for other eco-tourism businesses.