Automaker to Offset Carbon Emissions of Projected Consumer Use
WASHINGTON, D.C. - Carbonfund.org today announced a new long-term strategic partnership with Volkswagen of America, Inc. to make a significant contribution towards the global challenge of climate change. The first initiative of this partnership, the Volkswagen Carbon Neutral Project, is one of the most ambitious carbon offsetting projects ever undertaken in the United States. From September 1, 2007, until January 2, 2008, every vehicle sold by Volkswagen will have its carbon emissions offset for the first year of ownership.
Carbonfund.org will offset the carbon emissions of each new Volkswagen sold by supporting the land acquisition and reforestation of 1,100 acres of habitat in the Lower Mississippi Alluvial Valley, Louisiana. The project is designed to meet internationally recognized carbon offset standards and certifications. The offsets will be based on the average annual emissions* for each different type of model sold in the four-month period.
“Carbonfund.org and Volkswagen of America share a common goal of fighting climate change and being part of the solution toward a clean energy, low-carbon world,” declared Eric Carlson, executive director of Carbonfund.org “We are committed to working together to reduce the threat of climate change for our and future generations. This is the first time a car company and its community of owners have mobilized on this scale to offset carbon emissions, and we are proud to be playing an important role in this process.”
This ambitious initiative is only the start of a wide-ranging partnership between Carbonfund.org and Volkswagen of America that will encourage customers to continue to offset their emissions via a carbon calculator on the Volkswagen of America micro site hosted by Carbonfund.org. This opportunity will be extended to all members of the Volkswagen community and to everyone who is looking to offset their carbon emissions.
For the first time, visitors to the Volkswagen of America website (http://www.vw.com) will also be given the carbon footprint calculation of their choice of vehicle, in addition to statistics on fuel efficiency, speed, and price, when they use the “Build a VW” feature.
“This project is just the beginning,” explained Adrian Hallmark, executive vice president of Volkswagen of America, Inc. “Volkswagen is committed to finding new alternative fuels, engine and manufacturing solutions to create additional ways for its community of owners to continue to feel good about owning a Volkswagen.”
*For the Volkswagen of America partnership, the average annual emissions for each different type of model will be determined on the basis of the latest available U.S. Government data (http://www.fueleconomy.gov).
Carbonfund.org is a leading national non-profit that educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbonfund.org promotes affordable carbon reduction strategies and supports renewable energy, energy efficiency and reforestation projects that reduce and offset carbon dioxide emissions. Carbonfund.org combines education and outreach with affordable high-quality carbon offsets to help drive the price of clean technology below its dirty counterparts. Carbonfund.org works with more than 200 businesses and organizations to offset their offices, travel, events, shipping and production emissions. For more information, please visit: http://www.carbonfund.org/vw
Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat Wagon, Eos, and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at vw.com.
CES Reduces Carbon Footprint, Incorporates Sustainable and Energy Efficient Practices for Las Vegas Event
Silver Spring, MD, November 28, 2007 – Carbonfund.org, the nation’s leading voluntary carbon offset provider, today announced that it has partnered with the Consumer Electronics Association (CEA) to help reduce and offset the carbon emissions for the 2008 International Consumer Electronics Show (CES), which will be held January 7-10 in Las Vegas, Nevada.
The largest consumer technology tradeshow in the world, CES is taking unprecedented steps to reduce the impact the show will have on our planet by implementing a host of sustainable and energy efficient practices.
“As the world’s largest tradeshow for consumer technology, we are also the first tradeshow of our size to reduce our carbon footprint,” CEA president and CEO Gary Shapiro said in a recent statement.
CES will offset approximately 20,000 tons of carbon dioxide emissions that will be associated with the event by supporting a combination of certified renewable energy, reforestation, and energy efficiency projects. CES and Carbonfund.org are also providing the show’s attendees the opportunity to offset their travel to and from the event. Attendees may do so by visiting http://www.carbonfund.org/ces.
The CES is consolidating meetings and cutting down on travel, resulting in an estimated net savings of more than 700 million travel miles. Seventy-five percent of all food containers and utensils will be fully biodegradable and all surplus food will be donated to the Las Vegas Rescue Mission. Recycled carpet will be used throughout the tradeshow’s central hall, while all attendee literature will be printed on post-consumer recycled paper. Non-hazardous cleaning supplies will be used by the convention center staff and all batteries and electronics used by the show will be recycled and diverted from landfills.
CES believes that through a combination of reductions and offsets, it will be fully accounting for its carbon footprint, making the show a carbon-free event.
“Kudos to the International CES for taking positive steps to help our environment,” Carbonfund.org Executive Director Eric Carlson said. “I am confident that our partnership with CEA will not only help to eliminate the carbon footprint of this event, but will be part of a wider commitment to promote understanding of the simple carbon-saving changes that people can make in their daily lives when using electronics.”
For more news on the 2008 International CES visit http://www.CESweb.org.
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $148 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at http://www.CE.org.
Carbonfund.org is the country’s leading carbon reduction and offset organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by supporting renewable energy, energy efficiency and reforestation projects where they are most cost effective. Carbonfund.org works with over 300 corporate and non-profit partners including Discovery, Volkswagen, Dell, Orbitz, Environmental Defense, Allstate, and Lancome.