Local Ford Dealership to launch first ever green initiative to offset carbon footprints
SIMI VALLEY, Calif., January 31, 2013 - Simi Valley Ford will be launching its first-ever green initiative called the Drive to Save the Environment Campaign.The dealership has partnered with the Carbonfund.org Foundation to help offset the carbon footprint for the next 2 years of every new Ford vehicle that is sold during this campaign.The two and a half month long event will kick off on February 1st and go through Earth Day, April 22nd.
For every vehicle sold during this campaign-- from compact cars like the Ford Fiesta to the larger, F-150 trucks, Simi Valley Ford will purchase 2 years of carbon offsets by making a donation to support Carbonfund.org’s carbon emissions reduction projects. Whether it’s planting trees, pulling plastic out of the ocean, recycling or investing in renewable energies, the dealership has made a commitment to help reduce the carbon footprint in CA for all of the vehicles sold over the next 80 days.
“We at Simi Valley Ford are concerned about the future of our planet, so by partnering with a green organization like Carbonfund.org, we are hoping to help raise awareness to this growing issue. We are also excited to allow our customers the opportunity to drive ‘emissions free,’ simply just by buying a car,” says Mike Shell, Fleet Manager, Simi Valley Ford.
After Hurricane Sandy, a recent survey shows that 70 percent of Americans believe that climate change is caused by our daily carbon footprint emissions. Most people are unsure of how they can do their part to help reduce emissions, so Simi Valley Ford wants to help raise awareness on climate change, while promoting Ford’s green initiatives at the same time. The dealership is working with several green organizations to help promote this campaign and raise awareness in the community.
“Simi Valley Ford is taking a real leadership position by neutralizing the first two years of carbon emissions from every new Ford vehicle sold during their Drive to Save the Environment Campaign. It’s this type of forward thinking and pro-activity in the fight against climate change that we encourage among our business partners and supporters,” explains Eric M. Carlson, President of Carbonfund.org. “We’re very honored to participate as a partner with Simi Valley Ford for this inaugural campaign.”
Simi Valley Ford has set a goal to sell 300 new vehicles between February 1st and April 22nd.They invite any and all local and national companies to join them in helping to reach their goal. This is the first time the dealership has launched this campaign and hopes that it will grow exponentially year to year, not just in CA, but also to Ford dealerships nationwide.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 172,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.
As Carbonfund.org is greatly excited about the validation of our Purus Project, the first ever REDD+ project in the State of Acre, to achieve dual-validation to the Verified Carbon Standard (VCS) and the Climate, Community and Biodiversity Standard (CCBS) with Gold Distinction, it is important to also understand the potential broader implications of the Purus Project as it attempts to set the framework for potential REDD+ project inclusion into Phase 2 of the California Emissions Trading Scheme (ETS) providing a confidence boost for the development of broader REDD+ projects around the globe.
Back in November, the State of California launched its first auction for Phase 1 of their ETS from 2013 to 2014.
California’s AB-32, also known as the Global Warming Solutions Act, regulates more than 300 facilities emitting over 25,000 metric tonnes of CO2 each year with a plan to reduce GHG emissions to 427 million metric tonnes of carbon dioxide equivalent emissions (MMTCO2e) by 2020 from the baseline of 507 MMTCO2e.
The State of California plans to allow emitters to cover a portion of their compliance obligations with offset credits. In Phase 1 of the program, these credits could come from projects in the United States that reduce emissions in the following sectors of: national forestry, urban forestry, ozone depleting substances and agricultural methane.
However, in Phase 2, commencing in 2015, we are hopeful that the scheme will allow offsets from REDD+ projects in Acre, Brazil, as the State of Acre has a signed memoranda of understanding (MOU) with the State of California, attempting to work this out. At this time, it is still unclear how the program will work.
If California accepts REDD+projects into the marketplace, it is possible for the Purus Project to be the first project leading the way for broader investment being placed into this forest protection and payment for ecosystem service projects.
Though there are still several prominent steps toward REDD+ inclusion into the California ETS, we will continue to create the best possible projects we can to protect these rainforests and its biodiversity while enhancing the lives of local communities.