Tuesday, 20 September 2011 12:50

Hyundai Motor America and Carbonfund.org Put CarbonFree® Cars into Drive

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Genesis Forest Enables Automaker to Offer Carbon Offsets and More

[Silver Spring, MD – November 19, 2008] Carbonfund.org, the nation’s leading nonprofit carbon offset provider, announced today that it is partnering with Hyundai Motor America to offset the emissions of all 2009 Hyundai Genesis cars sold in 2009. This innovative program will help to reforest and conserve 3,000 acres of tropical forest in Brazil, a country that has seen rapid deforestation over the last 50 years. The Hyundai Genesis Forest will provide the carbon offsets to the Genesis line as well as create local economic opportunities, improve the regional environment, and help preserve biodiversity. 

The Hyundai Genesis Forest Project will be located in Tocantins, Brazil, and is being designed to meet the Climate, Community and Biodiversity Standards. This project will serve as a model of sustainability for the surrounding region by balancing the needs of the local communities while helping to solve the global problem of climate change.  To learn more visit http://hyundai.carbonfund.org.

In addition to supporting the Genesis Forest Project and offsetting the emission of all 2009 Genesis’s, Hyundai has also committed to: 
• Empower members of the Hyundai community to calculate and offset their personal carbon footprint, through a website to be managed by Carbonfund.org.
• Financial support for the work of the Climate, Community and Biodiversity Alliance (CCBA), the international leader setting the accepted standards of land-based carbon offset projects with multi-faceted environmental and social benefits.
• Sponsor the Hyundai Climate Grants Program in conjunction with the CCBA to award three $35,000 grants to developers of similar projects creating new forestry projects that meet the Climate, Community and Biodiversity Standards.

“We realize this is a small step toward making a positive impact on climate change,” said Justin Osborne, national manager of brand strategy for Hyundai. “As the fifth largest car company in the world we are proud of our efforts to develop cars that are better for people and the planet. Hyundai is introducing new technologies and is raising the bar for fuel efficient vehicles which will be introduced over the next several years to car buyers all over the world. As we strive to improve, we are making a humble contribution to make the planet we all share a better place.”

“Carbonfund.org is proud to be a part of this important initiative,” stated Eric Carlson, Executive Director of Carbonfund.org. “We applaud Hyundai for their leadership and taking responsibility for the emissions of the Genesis auto line. The ground-breaking Genesis Forest Project demonstrates that environmental stewardship and economic development can go hand in hand.”

In addition to partnering with Carbonfund.org, the project has partnered with Brazil’s Ecologica Institute. The project’s carbon offsets will be registered on the Social Carbon™ registry. Cantor CO2e worked with the groups to facilitate this project.


Hyundai Motor America, headquartered in Fountain Valley, Calif. is a subsidiary of Hyundai Motor Company of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through almost 800 Hyundai dealerships nationwide.

Carbonfund.org is the country’s leading nonprofit carbon reduction and offset organization, making it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions they are responsible for in their everyday lives by supporting third-party validated renewable energy, energy efficiency and reforestation projects where they are most cost effective. Carbonfund.org has over 400,000 individual supporters and works with over 1,000 corporate and nonprofit partners including Discovery, Avis Budget Group, Amtrak, Dell, Orbitz, Staples, and JetBlue.

The Social Carbon Company provides advice and carbon management services using the Social Carbon™ methodology to implement carbon emission reduction projects as an ethical basis for project development.  This methodology has rapidly grown across Latin America in the last eighteen months and more recently in the USA and Europe. 

The Climate, Community & Biodiversity Alliance (CCBA) is a global partnership of leading NGOs and private sector corporations that created the Climate, Community & Biodiversity (CCB) Standards to enable identification of projects that adopt best practices to deliver robust and credible greenhouse gas reductions while also delivering net positive benefits to local communities and biodiversity.

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