Program Spans All Products, Product Distribution and Field Marketing Team, Entire Company to Comply by 3rd Quarter 2007

BEAVERTON, Ore. (March 8, 2007) – Leading the outdoor industry’s vehicle rack category, Yakima, an innovator in vehicle rack solutions for boats, bikes, winter sports gear, home storage and cargo options, today unveiled “Planet Payback,” a company-wide initiative focused on offsetting the carbon footprint (reducing carbon dioxide emissions) of all operations, products and their distribution, as well as Yakima’s field marketing team, “Road Warriors.” Yakima has partnered with the Foundation as its offset provider for this business initiative.  The remaining corporate activities of the company will become carbon neutral by third quarter 2007.  Yakima will launch “Planet Payback” tomorrow at Canoecopia (, the world’s largest consumer paddlesport expo in Madison, Wisc., March 9-11, 2007. 

To begin this process, calculated Yakima’s annual energy usage and determined its associated carbon dioxide (CO2) emission footprint. Yakima will make donations to and completely offset its carbon footprint with support for carbon reducing, climate-friendly programs. The donated dollars will support Yakima’s choice of three different types of carbon offset projects including: renewable energy (wind, solar, and biomass energy), energy efficiency (reduction of energy use through improved technology), or reforestation (planting trees). Yakima will begin making donations after the program launches and will continue donating to on a regular timetable. On a yearly basis,’s project portfolio is audited by Environmental Resources Trust (ERT), one of the leading green house gas assessment and verification group in the United States. 

“The outdoor playground is critically important to all of us, and it is not replaceable”, said Jerry Heinlen, CEO of Yakima.  “Our Planet Payback initiative not only gives us a clear sustainability plan, but also, enables our associates, consumers and channel partners to team up with Yakima to support the very important goals of carbon reduction and sustainability.  We want to do our part to reduce our carbon footprint, minimize our impact on the environment, and engage others to do the same. has an excellent track record and we believe they will be a strong partner in Yakima’s Planet Payback initiative.”

Yakima will offset the carbon footprint of all products sold into retail and will offer consumers the opportunity to designate which types of carbon offset programs they would like Yakima to support, by registering their purchases online at This stand-alone website provides information, tips on how consumers can reduce their personal carbon footprint and a carbon calculator for figuring out their own daily/annual carbon emissions. Additional marketing support includes Yakima “Carbon Neutral” stickers on all packaging, as well as a variety of point-of-purchase materials for retailers’ in-store use. The program will be supported with advertising in Backpacker, Bicycling and Outside magazines.

In conjunction with “Planet Payback,” Yakima’s environmental efforts already include: using up to 100% recycled paper and water-based dies to prevent pollution; not using white cardboard, which contaminates water processing facilities with chlorine; and recycling lock core packages sent back by customers. In addition, Yakima’s cargo boxes are made of up to 80% recycled ABS plastic. Unused plastic from the cargo boxes, the boxes themselves and the aluminum and steel parts are all recyclable, as well as the steel tubing and plastic fairings on Yakima’s cargo baskets and the plastic and steel parts on all hitch products.

“ was a logical choice based on their selection of different types of certified offset projects and strength in validation by respected third party auditors,” said Mike Steck, senior director of marketing at Yakima. “It is important for Yakima’s donation to benefit a genuine carbon dioxide reduction effort, where we can illustrate significant benefits at the end of each year. Due to’s non-profit status, 93% of our donations will go directly toward’s mission, including offset projects.”

After introducing “Planet Payback” for its products, Yakima will prepare for the third quarter when the entire company plans to go carbon neutral by offsetting emissions from corporate office electricity usage, employee travel expenses, etc. Yakima’s long-term plans incorporate further evaluation of processes and materials to determine how to continue to reduce carbon emissions into the environment. 

About Yakima
Yakima is a world leader in the design and manufacture of destination hardware and gear management solutions.  Yakima’s products include: vehicle racks for bikes, boats, ski equipment and gear; a line of cargo boxes and bags for a variety of needs; and Ground Control, an integrated gear management system for the home.  Yakima Products is headquartered in Beaverton, Oregon.  For more information, visit

About is the country’s leading carbon reduction and offset organization with offices in the Washington DC area and San Francisco. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 150 corporate and non-profit partners including the Earth Day Network, National Wildlife Federation, Dell Computers, Lancôme Cosmetics, and Working Assets. Learn more at



Encinitas, CA [July 27, 2007] – LYON announced today that it offset its carbon emissions with, the country’s leading carbon solutions organization. LYON has long been a leader in small business environmental practices, from proper disposal of used electronic components to the use of compact fluorescent bulbs and an active outreach program for pro bono advertising and design work for environmental non-profits. This practical step highlights LYON’s commitment to be a leader in the San Diego advertising community.

LYON’s stakeholders are very concerned about global warming. Considering the implications of climate change, carbon offsets through are a natural extension of the work LYON does to attract and retain both staff and clients.
“With a workforce and client base of active, talented people living in a very beautiful, outdoors-oriented part of the world, our interest in protecting our environment is just common sense.” said Susan Lyon, Managing Director. “Our success with clients is because we are a bit obsessive about thinking everything through in painstaking detail, anticipating all possible consequences in a marketing message, so it’s natural that our offline discussions have had us obsessing over the balance between running a business and protecting our environment. We looked around for a way to take this step, and found that had the best program for small businesses, events, and even congregations, making going CarbonFree a really simple and affordable commitment.”

“Company’s like LYON are setting an example for what all companies should do,” said Steve Offutt, Senior Advisor at  “Our motto is ‘Reduce what you can; offset what you can’t,’ and they are practicing that in their daily business.  Having LYON as a CarbonFree partner makes us proud about what we do, and we applaud them for their environmental commitment.” is a non-profit organization whose goal is to make carbon offsets and climate protection easy, affordable and a normal way of life for every individual and business. Carbon offsets enable individuals and businesses to reduce carbon dioxide emissions in one location, where it is cost effective, to offset the emissions they are responsible for in their normal activities, like home, office, driving or air travel emissions. For instance, a clean, zero CO2 wind farm can offset the carbon dioxide produced by a coal-fired power plant. By supporting renewable energy, energy efficiency, and reforestation projects will retire an equivalent amount of carbon offsets.  The financial support from these offsets will then help to continue the development of clean, renewable sources of energy.

LYON is an award-winning advertising and design shop perched above the beach in San Diego’s North County. Founded in 1991, they have worked with a variety of companies and nonprofit organizations, including some of the world’s biggest and best-known brands on everything from naming companies and products, right down to in-house production of tv commercials. Their clients include Cisco Systems, Cardinal Health, Websense, Infinera, and American Wave Machines while their recent pro bono efforts have benefited The San Elijo Lagoon Conservancy and the California Center for Sustainable Energy.

About is the country’s leading carbon reduction and offset organization. educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. is reducing the threat of climate change by promoting cost-effective carbon reductions and supporting renewable energy, energy efficiency and reforestation projects globally that reduce and offset carbon dioxide emissions. works with over 100 corporate and non-profit partners including Dell, Orbitz, IMD, Ovation Travel Group and Credo Mobile.

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