news & media (1144)
Hold Free Web Meetings and Help the Environment with New ‘Plant-A-Tree with WebEx’ Campaign
SANTA CLARA, Calif., April 21, 2006—For the 36th annual Earth Day, WebEx has created an offer that is both good for business and the environment. WebEx (Nasdaq: WEBX), the leading provider of on-demand collaborative business applications, has partnered with nonprofit Carbonfund.org to launch WebEx for Clean Air, a series of programs to educate companies on corporate carbon dioxide (CO2) emissions and the roll web meetings can play in an intelligent CO2 reduction program.
The first part of this program is the launch of the “Plant-a-Tree with WebEx” campaign, an easy way to experience the business productivity benefits of web meetings while helping offset global carbon dioxide emissions. Users simply go to http://www.webex.com/go/zerocarbon, sign up for the special WebEx Meeting Center free trial, hold two business meetings and WebEx will plant a tree in their name through Carbonfund.org.
“By helping to reduce unnecessary travel associated with meetings, WebEx helps companies reduce their corporate carbon dioxide footprint and lower the overall cost of doing business,” said Eric Carlson, president, Carbonfund.org. “Plant-a-Tree with WebEx is just one aspect of our WebEx for Clean Air partnership to help educate and encourage companies to become carbon-aware and pursue environmentally sound policies.”
“We’re cleaning the air, one meeting at a time,” added Carlson.
WebEx meetings are a productive alternative to business travel which is a leading contributor to harmful carbon dioxide emissions. A person that flies just 30,000 miles a year puts more than 19,100 pounds of carbon dioxide into the atmosphere. Replacing even a small number of those trips with web meeting can dramatically reduce carbon dioxide emissions. For example:
· Using WebEx instead of one person flying from New York to London for a team meeting would save 2,690 pounds of carbon dioxide
· Using WebEx instead of two people traveling from Chicago to San Francisco for a sales presentation would save 4,696 pounds of carbon dioxide
· Using WebEx for a training session with 12 participants flying from Dallas to San Francisco would save 22,377 pounds of carbon dioxide
“There are 50,000 WebEx meetings on an average day, and if just 0.1% of those web meetings replaced a long haul flight, WebEx would save nearly 60 tons of CO2 from being created,” said Rick Faulk, chief marketing officer, WebEx. “These days, good business practices need to be profitable and sustainable. WebEx helps companies improve their reach, lower the cost of doing business, and do their part to reduce carbon dioxide emissions and global warming.”
“Plant-a-Tree with WebEx builds on the success we’ve had with a similar program in the United Kingdom where we’ve already planted more than 1,000 trees,” added Faulk.
WebEx Communications provides on-demand collaboration applications to individuals, small businesses and enterprise organizations. WebEx applications combine both synchronous and asynchronous collaboration capabilities and allow businesses to leverage the web as an efficient channel for interaction with customers, partners and co-workers. These on-demand applications enhance high-touch business processes, such as sales and training, with efficient web-touch interactions.
All WebEx applications are built on the MediaTone platform and delivered via the WebEx MediaTone Network, a platform and global network specifically designed for on-demand applications. MediaTone APIs make it easy for developers to build specialized applications that leverage the network’s real-time collaboration capabilities or add these capabilities into third party applications.
WebEx Communications, Inc. is the global leader of on-demand applications for collaborative business on the web. WebEx applications are used across the enterprise in sales, support, training, marketing, engineering and product design. WebEx delivers its range of applications over the WebEx MediaTone Network, a global network specifically designed for secure delivery of on-demand applications. WebEx Communications is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit for more information.
Carbonfund.org reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, Carbonfund.org is proving that anyone can reduce their impact on climate change easily and efficiently. Carbonfund.org is a 501(c)(3) charitable, nonprofit organization, and a member of the EPA’s Green Power Network, the Chicago Climate Exchange and Ceres.
Bethesda, Md., Feb. 19, 2009—WeddingWire, the nation’s leading wedding technology company, has partnered with Carbonfund.org to offer engaged couples an affordable way to make their wedding a special day for family, friends and for the planet as well. Couples and their guests can now calculate their carbon footprints and contribute jointly in offsetting the wedding, making it a carbon neutral event. To make this possible, WeddingWire has integrated Carbonfund.org’s ZeroCarbon Wedding Calculator as a tool on WeddingWire’s personalized wedding websites.
Carbonfund.org Foundation Welcomes Macmillan Publishing to the Large Business Partnership Program.
Macmillan is a group of publishing companies in the United States held by Verlagsgruppe Georg von Holtzbrinck, which is based in Stuttgart, Germany. American publishers include Farrar, Straus and Giroux, Henry Holt & Company, W.H. Freeman and Worth Publishers, Palgrave Macmillan, Bedford/St. Martin’s, Picador, Roaring Brook Press, St. Martin’s Press, Tor Books, and Macmillan Higher Education.
As a key component of its sustainability initiative, Macmillan has set a goal to reduce the CO2 emissions generated by its annual business activities by 65% (over a 2009 baseline) by the year 2020. This includes the carbon emissions mitigation through Carbonfund.org including supporting renewable energy, forestry and biodiversity preservation.
Macmillan is well on track toward realizing this ambitious goal through the programs and actions undertaken to date. Some examples are:
- Rationalizing sourcing of paper based on the CO2 profile of the various mills that manufacturer the specific grades that Macmillan uses in printing its books.
- By mid-2013, completing the 3-year transition of their car fleet to 90%+ hybrid vehicles which will result in a reduction of over 800 metric tons of CO2 emissions per year from associated fuel savings.
- Significant investment in lighting retrofits at distribution/returns facilities that are 45-50% more energy efficient than the replaced configurations.
“Sustainability is part of the very mission of our company. Not just as a press release, not just around the edges, but in the very fabric of the place. It is as important as growth, as important as profitability. It may even be more important."
“While we’ve made great headway in reducing emissions in those areas under our immediate control, we know it will take a longer horizon to gain the required savings in areas where we wield influence, but cannot drive change just by force of will. That’s why we have pursued a partnership with Carbonfund.org to mitigate our total annual emissions by offsetting approximately 25% of that total through our sponsorship and support of several of the creative, verified, and geographically diverse programs that they administer,” says John Sargent, CEO of Macmillan.
Macmillan sets an important example for the publishing industry in both internal and external carbon reduction initiatives.
About Macmillan (http://us.macmillan.com)
“Our goal is to make it easy for everyone to get involved and make a difference. Care2 members love to be able to help offset their carbon footprint through our partnership with Carbonfund.org,” says Care2 CEO Randy Paynter.For information, please visit us at Care2.com.