Friday, 23 March 2012 16:44

VCC is Lighting the Way to Sustainability

Written by

Need a better lighting solution for your business? Visual Communications Company (VCC) is recognized as a pioneer in the optoelectronics industry developing today’s most innovative LED indication and illumination systems. VCC offers customized value-added services based upon the unique lighting design and complex assembly needs of customers’ products.

Listening can be illuminating. That’s why the VCC team starts each development assignment by talking through specific product performance objectives and custom LED engineering requirements with their customers.

VCC considers LED lighting to be crucial to the technology addressing the demand to move to more sustainable, energy efficient lighting solutions in a wide range of industries. LEDs are eco-friendly as the components are 95% recyclable. LEDs comply with Energy Star standards and requirements as they use anywhere from 30% to 120% less power, over fluorescent and incandescent bulbs respectively, and save 3000 times their own weight in greenhouse gases. LEDs typically have longer life cycles, up to 50 times that of other lighting options. This not only reduces replacement costs but also the maintenance costs and personnel associated with servicing the lighting circuitry.

VCC ‘s products are made with high quality LEDs for all of your smart indication and lighting applications. Whether you are developing an optical signaling circuit, data transmission design, backlighting set-up, control panel or any number of additional smart lighting designs, we have the LEDs, Litepipes™ and PCB components to make your design work.

And VCC has committed to offset 100% of its annual carbon footprint created by its business activities, by supporting the projects and mission of

“We’ve built our business on excellent stakeholder relationships. In the new millennium, we believe that providing these groups the highest level of service includes making socially responsible and environmentally sound choices.” – Andrew Zanelli, VCC President.

Contact Visual Communications Company today to discuss your energy efficient lighting needs, or download a copy of their brochure here.

Wednesday, 21 March 2012 23:22

How to Save Money on Gas

Written by

Gas prices are on the rise.  According to the U.S. Department of Energy, gasoline prices are up 11%, increasing from $3.29 in mid-December 2011 to $3.65 by mid-February 2012.  Assuming you’re an average driver who gets fuel economy of 22.5 mpg, pays a fuel cost of $3.65/gallon, and travels 15,000 miles annually, that translates into a $20 increase each month to fuel your vehicle.

The best way to save gas money and reduce your carbon footprint is to stop driving.  However, if you cannot walk, ride a bike, or take public transportation to get you where you need to go, heed some of these driving and maintenance tips.  They boost your fuel economy and make the most of your monthly gasoline budget:

Drive more efficiently:

  • Avoid aggressive driving which includes speeding, rapid acceleration, and braking.  When you don’t drive sensibly you can lower your gas mileage by 33 percent at highway speeds and by 5 percent around town.  Plus if you drive sensibly you may avoid an accident and thereby save on more than just gas.
  • Observe the Speed Limit.  Gas mileage usually decreases rapidly at speeds above 60 mph.  You can assume that each 5 mph you drive over 60 mph is like paying an additional $0.30 per gallon for gas.
  • Remove Excess Weight.  If it is a heavy and unnecessary, take it out of your car; especially if you drive a smaller car.  Did you know an additional 100 pounds in your vehicle could reduce your MPG by up to 2 percent?
  • Avoid Excessive Idling.  Idling can use a quarter to a half gallon of fuel per hour, depending on engine size and air conditioner (AC) use.  It only takes a few seconds worth of fuel to restart your vehicle.
  • Use Cruise Control.  Maintaining a constant speed can help you save gas.
  • Use Overdrive Gears.  Overdrive gearing reduces your car's engine speed which saves gas and reduces engine wear.

For these and more fuel saving tips, such as Keeping Your Car in Shape, Planning & Combining Trips, and Choosing a More Efficient Vehicle, check out

Wednesday, 21 March 2012 03:00

What Matters to Earthy Matters?

Written by

Protecting the environment and preserving natural carbon sequestration are among the things that matter to the team at Earthy Matters.  An environmental consultancy based in the North West of Ireland, Earthy Matters is involved in the measurement of greenhouse gases in a range of natural and degraded ecosystems, and other environmental services, including: 

- Greenhouse gas monitoring

- Ecological surveys

- Natura Impact Statement (Appropriate Assessment)

- Expertise on windfarms on peatlands

- Managing research projects

- Desktop research review

- Editing and proof-reading of scientific papers for publication 

A current project, called CarbonRestore, is studying the potential for restored peatlands to provide carbon sequestration. The CarbonRestore project is funded by the Environmental Protection Agency and the semi-state company Bord na Móna.

Pristine or undamaged peatlands play a major role in the regulation and maintenance of the global climate by acting as long-term sinks of atmospheric carbon. As a result of a persistently high water table and the presence of peat forming vegetation within the peatland, carbon inputs (photosynthesis) are greater than carbon losses (respiration, methane (CH4) emissions, leaching and surface runoff of dissolved organic carbon). When a peatland undergoes a change in land use, for example industrial peat extraction, the carbon sink function is seriously impaired. Drainage results in increased emissions of carbon dioxide (CO2) and the peatland is transformed into a significant carbon source. In Ireland, it is estimated that over the next 30-40 years, the 80,000 hectares of industrial peatlands in Ireland will have reached the end of their economic life. Restoration of these damaged ecosystems offers the potential to enhance biodiversity, reduce gaseous carbon losses and return the carbon sequestration function.

In addition to their environmental services projects, Earthy Matters is firmly committed to protecting the environment and to minimise their own impact of the global climate through the reduction of their carbon footprint.   “We are conscious that our work involves a considerable amount of travel and emissions of carbon dioxide to the atmosphere. We are delighted to partner with as they provide a measureable and verifiable means of offsetting our emissions.” - David Wilson and Florence Renou-Wilson, Owners. 

Read more about CarbonRestore and Earthy Matters’ work here

Looking for an awesome way to promote your business?  Awesome Diecast® offers custom imprinted die-cast models that help their clients attain their business, marketing, and brand recognition objectives.  Whether it’s a new product launch, company anniversary, employee recognition, customer appreciation, trade show or fundraiser, the custom imprinted die-cast models available through Awesome Diecast will help to make your product promotion event more successful. 

With a diverse line of die-cast replica tooling, fulfillment services, low minimum orders, and custom packaging, Awesome Diecast can develop and manufacture a creative award-winning die-cast collectible program that will satisfy most customer requirements.  If it has wheels, Awesome Diecast can create a compelling collectible that appeals to customers and collectors, and that successfully promotes brand recognition.  

Awesome Diecast distributes a wide range of limited edition, diecast replicas imported from around the world, offering over 1400 different items and ship to clients in 50 different countries.

In efforts to be as environmentally responsible in all product shipments, Awesome Diecast uses recycled wrapping paper and box stuffing material for all shipments.  Awesome Diecast also promotes environmental sustainability by offering customers the ability to counter balance the carbon dioxide emissions generated by the transport of their packages through carbon offsetting. This means that for every pound of CO2 a package produces in transportation, an equivalent amount of CO2 is eliminated or reduced by a verified emission reduction project, supported by somewhere in the world. For every case that Awesome Diecast ships, fees are paid to Carbonfund, enabling customers to be a part of emissions reduction projects that help reduce the impact on the environment of shipping their parcels. "CarbonFund allows us to be a better corporate citizen, and to do what’s right for the planet not only today but tomorrow as well!" says Jeff Silver of Awesome Diecast. 

Check out the Awesome Diecast website to view the range of collectible options and custom imprinting services available through Awesome Diecast.

Friday, 16 March 2012 17:39

Global Water Supplies Threatened by Climate Change

Written by

According to a United Nations report released Monday of this week, significant threats to global water supplies include climate change, rapid urbanization, and an unprecedented rise in the demand for food.  The report also indicates that a drastic new approach to managing this essential resource is necessary to sustain future generations.

The 4th edition of the World Water Development Report (WWDR4), ‘Managing Water under Uncertainty and Risk’ was launched on the first day of the World Water Forum, in Marseille, France.  The report estimates that there will be a 70 percent increase in demand for food by the year 2050, spurring a 19 percent surge in water used for agriculture.  Currently, 70 percent of freshwater is already being used for agricultural purposes.

Climate change has an increasing impact on water resources as it changes soil humidity and rainfall patterns, causes glaciers to melt, and raises the number of water-related disasters such as floods and droughts.  All of these impact food production.  The report estimates that by 2070, this impact will affect up to 44 million people world-wide.

The report also shows that sanitation infrastructure is not keeping pace.  More than 80 percent of the world's waste water is neither collected nor treated.

However, the report does not stop at pointing to the world’s water problems.  It also aims to provide decision-makers with the tools to implement sustainable use of our water.  Best practices are offered as well as in-depth theoretical analyses to help stimulate ideas and actions for better stewardship in the water sector.  Additionally, through a series of assessments, a mechanism is provided for monitoring changes in water management and tracking progress towards achieving targets.

Today’s blog highlights our Religious Organization Category winner, The Unitarian Universalist Association, Office of General Assembly and Conference Services. congratulates and thanks them for their commitment to sustainable practices and to the support of important external carbon reductions. 

For the past six years, the UUA’s Annual General Assembly has encouraged attendees to make a per-person voluntary donation towards offsetting the carbon emissions created by the General Assembly event.  The General Assembly attendees have responded and the annual voluntary emissions donations have offset approximately half of the total emissions associated with the entire event through the partnership with   The Unitarian Universalist Association continues to be a leader in the fight against climate change, both in words and deeds.  No other organization has attained as high a voluntary attendee participation rate in carbon neutral events program as have UUA members. Unitarians continue to show the vision, leadership and action needed throughout our society to solve the global problem of climate change. 

“Our Seventh Principle calls us to this work – respect for the interdependent web of all existence of which we are a part.  Our partnership with is a valued component of our efforts to reduce the footprint of our General Assembly.” - Janiece J. Sneegas, Ph.D., Director, General Assembly and Conference Services

Nextiva (, the leading unified communications and business VoIP service provider,  announced today that  it is offsetting its carbon emissions with Foundation, a leading nonprofit carbon reduction and climate solutions organization. By renewing its participation for the fourth consecutive year’sCarbonFree® Partner program, Nextiva demonstrates its commitment to the fight against global warming.’sCarbonFree® Partner program supports third-party validated renewable energy,energy efficiency and reforestation projects in the U.S. and abroad to reduce CO2 emissions and accelerate the transition to a clean energy future. During the last year, Nextiva has enhanced its internal recycling program by providing employees with beverage cups to minimize the use of paper products, addingmany plants around the office and reducing the number of printers onsite. Nextiva continues to utilize eco-effective technology in its data centers and support their clients’ eco-friendly goals at the same time by offering an online fax service called vFAX. 

“Our commitment to being the best partner for our customers guides all of our business decisions, and we want them to know that in addition to providing cloud-based services, we also make environmentally-conscious decisions about our physical office locations,” states YanivMasjedi, VP of Nextiva. “By developing a carbon neutral office environment, we demonstrate to our customers and employees that we are doing our part to offset CO2 emissions.” 

“We are thrilled to renew our partnership with Nextiva and applaud their ongoing efforts to protect our planet,”said Eric Carlson, president "Fortunately, Nextiva is as committed to protecting the environment as it is to delivering reliable VoIP services for businesses. We are excited about their ongoing participation in the CarbonFree® Partner Program."



Headquartered in Scottsdale, Arizona, Nextiva( is member of the privately held Unitedweb family of companies. Nextiva is one of the country’s leading providers of cloud-based, VoIPunifiedcommunication services designed for growing small and mid-size businesses.Nextiva has won more than 30 Independent Technology & Telephony Awards, including being named “Best Business VoIP Provider” by Voice Reports for three years running. Nextivadelivers “Fortune 500” phone service at start-up prices and serves more than 60,000SMB companies across the United States. For more information call 800-983-4289 or visit

About ( is the leading nonprofit carbon reduction and climate solutions organization,making it easy and affordable for individuals, businesses and organizations to reduce their climate impact by supporting third-party validated renewable energy, energy efficiency and reforestation projects. has worked with over 750,000 individual supporters and over 2,000 business and nonprofit partners including Discovery, Motorola, Amtrak, Dell, JetBlue, Virgin America and Staples.

Media Contact: Mary Miller, Director, Marketing This email address is being protected from spambots. You need JavaScript enabled to view it.                                                                                                                 


Be Your Best, Inc. is an executive and technical recruiting firm specializing in the placement of high-level IT, management, finance, strategy, engineering, marketing and HR professionals.Be Your Best strives to offer exceptional service and support to both clients and candidates, and is a nationally certified woman-owned business firmly committed to a policy of providing equal opportunity in all areas of employment. 

Since 1994, Be Your Best, Inc. has built a reputation of excellence and integrity in the professional recruiting marketplace.Be Your Best was born out of the stellar performance of founder and president Missy Bowers, as an account manager and recruiter in the mid 1990’s, and a 17-year career veteran with IBM, excelling in a variety of roles, from application development to sales & marketing to technical education.

The Be Your Best team is aware that humankind at present is consuming the planet’s natural resources faster than they can regenerate andpolluting natural systems faster than they can recover, threatening our environment, economy, national security and the quality of life for future generations.  The Be Your Best team continually strives to do their part (and more) to improve the health and well being of our environment, and aim to be good corporate citizens dedicated to being a part of the solution.

From employee telecommuting policies to recycling & waste stream handling to having an efficient, well-insulated office to their hybrid-electric corporate car, responsible environmental stewardship is a guiding principle in the entire operation. In 2009 the Be Your Best corporate headquarters went solar – installing a solar electric (PV) system to power the bulk of their business-hour operation with clean renewable energy - and in 2012 they did it again, installing a 5KW solar PV system on their new FL headquarters!

As a new CarbonFree™ Business Partner with, Be Your Best has also chosen to offset 36 metric tonnes of business-related emissions by supporting’sreforestation projects around the world.

If you’re an employer seeking key talent, or an exceptional professional seeking your next exciting opportunity, contact the team at Be Your Best to realize your full potential.