JetBlue is Going Out On a Limb: Pledges to Plant More Than 80,000 Trees, One to Honor Each Customer Flying This Earth DayWritten by Alterra
This is a reposting of the April 19th press release from JetBlue Airways.
- The environmentally-conscious airline will plant an estimated 83,000 trees throughout municipalities in North and Northwest Haiti -
- Hundreds of volunteers will also plant nearly 100 trees on Saturday, April 21 in Long Island City, Queens as part of the airline's 5th Annual One Thing That's Green program -
NEW YORK, April 19, 2012 -- JetBlue Airways (Nasdaq: JBLU) is teaming up with long-time partner Carbonfund.org Foundation to plant one tree for every customer travelling on the airline on Earth Day, Sunday, April 22, 2012. More than 83,000 customers are expected to take to the skies across JetBlue's 70 city-network on Sunday, and the new trees will be planted in locations in North and Northwest Haiti through August 2012. The trees will help to rebuild areas impacted by the devastating 2010 earthquake including the municipalities of Arcahaie, Cabaret, and Montrouis.
Additionally, as part of the airline's fifth annual environmentally-conscious One Thing That's Green campaign, hundreds of volunteers alongside JetBlue crewmembers will celebrate Earth Day weekend and "Color NYC Green" by planting nearly 100 trees in JetBlue's new roots in Long Island City, including Queensbridge Park. New Yorkers interested in planting trees on April 21 are asked to register in advance at www.jetblue.com/trees. The day-long festivities, in partnership with the New York Restoration Project and MillionTreesNYC, will take place rain or shine.
"As the airline with a true interest and investment in the communities that we serve, we thought planting one tree for every customer flying with us on Sunday best demonstrates our commitment," said Icema Gibbs, director corporate social responsibility, JetBlue Airways. "One tree per customer and our call to action for people to do One Thing That's Green reinforces our belief that we can work together to make the world a better place, one company, one person, and one act at a time."
In New York alone, the airline's tree-planting efforts over the past four years have included more than 1,900 volunteers with more than 1,200 trees planted. Created by JetBlue to promote environmental awareness, the One Thing That's Green program represents the airline's commitment to green education and volunteerism.
Those unable to participate on-site in Queens can join the more than 125,000 people who have already committed to maintaining a greener lifestyle by making a pledge at http://www.jetblue.com/pledge. Now through April 30, 2012 participants pledging will also have a chance to win great prizes, including two roundtrip tickets and a $500 Getaways gift certificate every month for an entire year, eco-vacations, and eco-friendly appliances(a).
JetBlue believes in its social responsibility to reduce its impact, volunteer its services, and educate itself and others about how to create a cleaner, greener planet. The airline's partnership with Carbonfund.org Foundation allows customers to offset carbon dioxide emissions generated by individual air travel through the purchase of carbon offsets; to learn more visit carbonfund.org/jetblue. To set an example, JetBlue has purchased carbon offsets for all company business travel since 2008.
JetBlue brings environmental awareness to many areas of the airline's operation, including:
- Saving paper onboard by not offering an in-flight magazine and eliminating waste by encouraging customers to use their own headsets to enjoy the free in-flight entertainment
- Cleaning aircraft engines with an eco-wash process that saves up to one million gallons of fuel annually and eliminates carbon dioxide emissions by 21.9 pounds for every gallon of fuel saved
- Overwhelmingly using one engine to taxi to and from runways
- Connecting aircraft to ground power at the gate rather than using the engines to power air conditioning
- Lighter and fewer A320 seats that trim 930 pounds off each aircraft delivery since 2008
- Recently selecting the Pratt & Whitney PurePower® PW1100G-JM engines to power its A320neo fleet, which will produce up to 15% in fuel savings per flight
JetBlue took an environmentally-friendly approach during the construction of its new roots at its corporate support center in Long Island City, adding to the Brewster Building's recognition by the U.S. Green Building Council (USGBC) as having achieved Leadership in Energy & Environmental Design for Existing Buildings (LEED EB) Silver certification, which designates operation of high performance buildings that are environmentally responsible.
Forever Cheese, LG Electronics and other Carbonfund.org Partners Take Advantage of Carbonfund.org’s Earth Day 2012 Tree Planting PromotionWritten by Alterra
Earth Day 2012 can be one of the most successful yet with early planning from organizations like Carbonfund.org and partners like Forever Cheese. Carbonfund.org is pleased to offer a 2012 Earth Day promotion that allows businesses to get one free tree planted for every two trees that they purchase. This means that for $2, three trees get planted at locations around the world.
Forever Cheese immediately stepped up and set the bar by planting 7,500 trees globally. LG Electronics is encouraging employees to take individual action and to plant trees during their Earth Day event. MWW Group has planted one tree for every employee. HAVI Global Solutions has planted 600 trees on top of their annual renewal. And Grounds for Change Coffee Roasters is planting a tree for every order placed. The International Legal Technology Association celebrates Earth Day by honoring its milestone in membership growth and pledging to plant 1,500 trees, one for each member. ACT Global Sports has pledged to plant 600 trees as part of their Earth Day commemoration, and Steptoe & Johnson is planting 750 trees.
With the help of Forever Cheese and other partners, Carbonfund.org is confident that we can reach our goal to plant a million. In 2011, we planted over 325,000 trees. Earth Day 2012 provides a perfect celebration for businesses to be a part of this collaborative, global effort, and help us reach a million planted trees.
Since, deforestation is responsible for about 20% of global warming, reforestation has to be part of the solution in order to turn the tide of climate change Tree planting projects sequester CO2 from the atmosphere, prevent erosion, protect biodiversity, and provide renewable resources for local communities. Planting trees provides flood control by minimizing runoff and the loss of top soil, provides habitat and nutrition for wildlife and nurseries for local fish populations, and offers alternative economic livelihoods for local communities in the form of managing tree nurseries and planting, assisting with regulation of the water and
nutrient cycle. That is why this promotion is a win-win for both planet and people. And why so many Carbonfund.org partners have chosen to participate.
As part of its Earth Week celebration, Carbonfund.org is highlighting some of its business partners who are making a difference in their respective industries by pursuing energy-efficient and sustainable operating practices. Today’s entry highlights SVECONWAY’s green printing and marketing solutions.
SVECONWAY, a full-service, family-owned and operated printer founded in Silver Spring, Md. in 1982, offers convenient, one-stop shopping and a broad range of printing and marketing services, including graphic design, offset printing, digital printing, mailing services, personalized variable printing and no-charge local delivery. Committed to conservation and the environment, SVECONWAY complies with green industry standards, using earth-friendly techniques, papers, inks and energy sources.
At SVECONWAY, ecology is as important as economy. Stewardship of the environment and printing responsibly has been a key commitment since 2003 when the company began seeking innovative alternatives to offset the effects of energy consumption from daily operations. That's why SVECONWAY joined Carbonfund.org's Million Tree Challenge and now plants one tree for every project they print. It's the same reason that SVECONWAY converted to 100% wind power, uses eco-friendly technology, adheres to the FSC and SFI paper chain of custody standards, and offsets its annual business and product shipping carbon emissions with Carbonfund.org each year.
If you’re looking for a way to green-up your printing and marketing materials, contact SVECONWAY for the expertise and environmental focus your company deserves.
e-academy Inc. is excited to announce that it is offsetting carbon emissions with Carbonfund.org Foundation, the leading nonprofit carbon reduction and climate solutions organization. By joining Carbonfund.org’s CarbonFree® Partner program, e-academy has joined a national movement of businesses and organizations that are leading the fight against global warming. Carbonfund.org’s CarbonFree® Partner program supports third-party validated renewable energy, energy efficiency and reforestation projects in the U.S. and abroad to reduce CO2 emissions and hasten our transition to a clean energy future.
For many years, e-academy has led the development of green software distribution solutions through electronic software delivery (ESD), allowing the academic community to download software and avoid packaging and shipping, which are detrimental to the environment. Recent studies have calculated that replacing traditional distribution of DVD/CD disk kit software with ESD can result in at least an 83% reduction in carbon emissions with a typical software application ESD consuming about 0.28kg CO2e versus 1.68kg CO2e when calculating the total life cycle emissions.
“With more than 15 million software downloads every year, we calculate that e-academy has saved more than 21,000 metric tons of CO2 equivalent greenhouse gas emissions every year versus physical media!”, said Richard White, VP & COO, “That’s something we feel really good about!”
Now, e-academy is proud to be a partner of the Carbonfund organization and will continue to offset carbon emissions by supporting Reforestation and Forest Preservation projects. These forestry projects absorb carbon emissions now and for years to come.
e-academy Inc. is the global leader in software delivery solutions for the worldwide education market. Over 60,000 academic institutions and departments trust e-academy to manage and distribute software to their students, faculty and staff. The company distributes software in 195 countries and supports 11 languages.
It’s gotten a lot harder to be “green.” RetailMeNot.com, the largest online coupon site in the United States, revealed today in this Earth Day–inspired edition of the Shoppers Trend Report that while 46% of respondents are more inclined to buy a product if it is eco-friendly, the majority of respondents (59%) are unwilling to pay more money for that eco-friendly product or service. This Shoppers Trend Report includes data from a survey jointly conducted with Ipsos Public Affairs (http://www.ipsos.com/).
Additionally, RetailMeNot announced it is working with Carbonfund.org to identify the top green cities where consumers can shop in the United States. Some of these cities include markets like RetailMeNot's hometown, Austin, TX, San Francisco, CA and St. Paul, MN. The cities were tiered according to a number of factors, including renewable electricity usage, air quality, public transportation options and other energy-efficiency standards.
As a part of the Carbonfund.org partnership, RetailMeNot will work to help reduce the carbon footprint caused by shopping by planting one tree for every click (up to 5,000 trees) on its eco-shopping coupon page.
Just click on http://www.retailmenot.com/events/earthday to help plant up to 5,000 trees!
To read an online version of the full RetailMeNot Shoppers Trend Report and press release, click here.
Take a look at this interesting infographic of every U.S. state’s environmental strengths and weaknesses. http://www.mnn.com/lifestyle/responsible-living/stories/infographic-united-states-of-the-environment
Every U.S. state is designated as first place in some environmental or public health category and 50th in another. Mother Nature Network (MNN) created the infographic to reveal how each state excels or lags in science, nature, public health, or social justice. The comments are worth reading as well because not everyone agrees with MNN’s classifications. The discussions can stimulate thinking about our carbon footprints.
Some of the undefined acronyms are defined here for ease of understanding.
- LEED stands for Leadership in Energy and Environmental Design.
- Superfund is the name given to the environmental program established to address abandoned hazardous waste sites.
- Dioxin is defined as a highly toxic compound produced as a byproduct in some manufacturing processes, notably herbicide production and paper bleaching. It is a serious and persistent environmental pollutant.
Go here to see the sources of MNN’s statistics and to learn more.
As the U.S. sits on the sidelines, debating the validity of climate change, the rest of the world is making substantial investments in clean energy and sustainable technologies for the sake of the planet and the betterment of their economies.
“Going green” is estimated to be a $100 billion dollar business by the year 2017. Whether you believe in the science behind climate change or not, you cannot overlook the solid data that confirms the cost savings and efficiency gains of organizations that have embraced sustainability as a core value. Further, as an American you cannot deny the need to invest in clean energy as a way to strengthen our economy, our national security and provide a wholesome future for our children.
The business community, city leadership and entrepreneurs are coming together to find cost effective solutions to address climate change. The Sustainable Operations Summit is the premier forum for leading organizations to share best practices that benefit both the environment and the bottom line. The 2012 summit will bring together some of the world's brightest minds in sustainability in New York City during Earth Week to share innovative approaches to reduce our impact on the environment with a focus on energy, the built environment and resource conservation.
From the High Line to the Skyline, NYC plays the perfect host for the summit as it is home to some of the most inspiring green building and urban renewal projects in the world.
The Sustainable Operations Summit is produced by CraigMichaels, launched in 2002 and has since become one of the nation’s premier producers of senior level events. Their unique event format provides leaders with an intensive yet enjoyable way to better their business that saves both time and money. Linking Leaders is more than just their tagline; their core objective is to initiate and foster relationships that allow you to achieve your business goals.
As part of its sustainability initiatives, CraigMichaels offsets carbon dioxide emissions from staff travel and facility energy usage for its summits with Carbonfund.org.
Today’s blog highlights our Travel Category winner, JetBlue Airways. Carbonfund.org congratulates and thanks them for their commitment to sustainable practices and to the support of important external carbon reductions.
JetBlue views sustainability as synonymous with social responsibility and is committed to reducing the environmental impact of both their crew and their customers. Through the Jetting to Green initiatives, they are allowing a portal for customers to mitigate the climate impact of their travel through customized calculators on Carbonfund.org’s site. However, JetBlue is leading by example. For the past two years, JetBlue has offset 100% their own business travel, supporting carbon mitigation projects equivalent to the emissions of their crewmembers’ travels. This is all in addition to their annual Spring campaign, One Thing That’s Green, that encourages crewmembers and customers, in all of the 70+ cities that JetBlue serves, to do one thing for the environment. This month JetBlue will launch the 5th annual campaign, so be sure to visit www.jetblue.com/pledge to learn more on how you can do your One Thing That’s Green.
JetBlue has been able to partner with Carbonfund.org through the leadership of the Corporate Responsibility Department, and in particular, Icema Gibbs.