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Renew

cert2Carbonfund.org announced the latest product to be certified CarbonFree® through its rigorous CarbonFree® Product Certification Program: Motorola’s MOTO™ W388 Renew+ mobile phone. Sold in Canada, this CarbonFree® offering is 100% free of PVC (polyvinyl chloride) and BFRs (brominated flame retardants) and uses recycled plastic from water cooler bottles for the housing of the phone. With Carbonfund.org’s CarbonFree® Product Certification Carbon Footprint Protocol, Motorola worked with a third-party consultant to calculate the emissions resulting from the entire life-cycle of the product, including use and recycling. To reach carbon neutrality and earn certification as well as the CarbonFree® Certified Label, Motorola supports Carbonfund.org’s third-party validated renewable energy and reforestation carbon reduction projects.

“The integrity, strength, transparency and rigor of the CarbonFree® Product Certification Program has provided Motorola value in bringing carbon neutral electronics products to market,” said Bill Olson, Director, Office of Sustainability and Stewardship, Motorola Mobile Devices. “Teaming with Carbonfund.org has helped us offer consumers a product such as Renew that has eco-friendly attributes including post-consumer recycled content plastic, eco-conscious packaging, energy-efficient performance and CarbonFree® certification.”

CF Certified ProductTo date, Motorola has worked with Carbonfund.org to certify five products CarbonFree®, including mobile phones and accessories, providing carbon neutral options to consumers in 15 countries: the U.S., Canada, Brazil, Venezuela, Colombia, Argentina, Australia, Bangladesh, Vietnam, Botswana, Nepal, Sri Lanka, Namibia, United Arab Emirates and South Africa. Motorola’s first, award-winning CarbonFree® Certified phone, the MOTO™ W233 Renew, was made available in the U.S. and Canada in 2009 and won first place in the CTIA Wireless 2009 E-Tech Awards in the Green – Consumer Hardware category.

Features of the new MOTO™ W388 Renew+ include best-in-class talk time, an energy-efficient charger, VGA camera with 4x zoom, onboard 7.5 MB memory and up to 2 GB external memory for more music, imaging and games, and excellent voice quality with Motorola’s CrystalTalk™.

To learn more about the CarbonFree® Product Certification Program, please visit www.carbonfund.org/products.

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From the food to the footprint, weddings are going green all over. The newest announcement from The Association of Wedding Gown Specialists means that these planet-friendly practices can continue even after the cake has been cut. The international organization of drycleaners who specialize in gown cleaning, restoration, and preservation, has recently partnered with us to offer brides the option of carbon-neutral gown cleaning and preservation.

Brides have the ability to offset the emissions generated during the cleaning and preservation of their wedding gowns by making a donation to Carbonfund.org through members of the Association. We helped the Association estimate the carbon footprint of the gown preservation process from the bride’s trip to and from the cleaner, to the energy used in the cleaning process, to the wedding chest’s manufacturing. That amount was then increased to account for the entire carbon footprint. Donations will support Carbonfund.org’s global renewable energy, energy efficiency, and reforestation projects.

Members of the Association, a not-for-profit trade group with members in the United States, Canada, Australia, and South America also work to reduce carbon emissions by recycling, conserving energy, and, in general, setting standards to protect the environment. Brides can find the nearest specialist offing the ZeroCarbon™ Wedding Gown Preservations at the Association’s website www.WeddingGownSpecialists.com.

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We can’t stop talking about the Renew. The CarbonFree® Certified cell phone, Motorola’s MOTO w233 Renew, earned first place at the CTIA Wireless 2009 E-Tech Competition in the Green – Consumer Hardware category.

The CTIA Emerging Technology Awards program is designed to give industry recognition and exposure to the best wireless products and services in the areas of mobile consumer electronics and applications; enterprise and vertical market technology; 4G and network infrastructure; and environmentally friendly hardware and services.

We’re thrilled that our CarbonFree® Product Certification has helped the Renew earn this award. The phone is a great example of how a company can deliver an environmental friendly, quality device at an affordable price, while empowering consumers to reduce their carbon footprint.

For more about the award click here.

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The carbon neutral Motorola MOTO w233 Renew is now available for our neighbours to the north, in Fido stores across Canada. First launched in the US in January, everyone here at Carbonfund.org is thrilled that the phone is now being offered there. No Carbonfunder is more excited, however, than our resident Canadian Erkin Ozberk.

The Renew has been a big hit in the US because of its environmentally conscious design, 100% recyclable phone housing, and a best-in-class talk time. Motorola is also offsetting all emissions associated with production, distribution and operation of the phone through Carbonfund.org’s CarbonFree® Product Certification. To gain product certification from Carbonfund.org, the Renew underwent an intensive life-cycle assessment (LCA) to calculate emissions resulting from each phase in the life of the product. Motorola is offsetting the carbon footprint of the product through investments in renewable energy and reforestation.

The Renew was recently released in Canada with some fanfare and a clever Youtube video that features stick figures acting in a way that only stick figures could. Check it out.


Learn more about the Renew here. Learn more about Carbonfund.org’s CarbonFree® Product Certification Program by clicking here.

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