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Motorola

Three out of the four US companies with the largest carbon-reduction programs with Carbonfund.org—Dell, Staples and Motorola—are ranked in the top of Newsweek’s 2010 Green Rankings for US companies. Carbonfund.org partners Samsung and Unilever are ranked in the top global companies. As the leading nonprofit climate solutions organization, Carbonfund.org has helped these top-ranked companies and over 1,700 other partners reduce their climate impact.

The rankings take into account companies’ climate change policies and performance. Dell ranked #1 for US companies. The company partnered with Carbonfund.org in establishing its Plant a Tree Program to reduce carbon emissions in the atmosphere and engage consumers on environmental sustainability.

Dell’s Plant a Tree Program enables consumers to plant trees to reduce emissions, restore habitats and protect the biodiversity of animal and plant species. The program was launched in 2007 and is restoring ecologically critical areas like the Lower Mississippi Alluvial Valley of the US.

Eric Carlson, President, Carbonfund.org said, “Carbonfund.org’s partners represented on the Newsweek rankings are outstanding examples for other US and global corporations in addressing their climate impact as part of their sustainability initiatives. These companies are setting the pace in reducing the carbon footprint of their businesses and demonstrating leadership in fighting climate change—the greatest environmental problem facing the world today.”

Carbonfund.org’s business programs help reduce the carbon footprint of operations, products, shipping, events and websites, and can be customized for specific goals and needs. For example, Staples has partnered with Carbonfund.org to further reduce the carbon footprint of certain ENERGY STAR qualified products by offsetting the average energy consumed over three years of use in support of reforestation.

Motorola has certified products carbon neutral, including the manufacturing, distribution and operation of phones like the new Motorola CITRUS™, with Carbonfund.org’s CarbonFree® Product Certification Program. Meanwhile, Samsung, which received a Corporate Climate Leadership Award for making the World Cyber Games Grand Final carbon neutral this year, and Unilever have reduced the carbon footprint of company-sponsored events by offsetting in support of Carbonfund.org’s carbon-reduction projects.

Carlson said, “We’re seeing more inquiries about carbon-reduction projects every year, with the strongest consistent interest from the transportation and electronics sectors. It’s not just about the rankings; the more interesting story is that corporate climate programs are going mainstream.”

The complete rankings can be viewed here.

You can learn more about Carbonfund.org’s business programs at www.carbonfund.org/business.

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MTC_fb1As part of their Earth Month efforts, Motorola is encouraging their employees to use less paper and plant more trees. For each employee who completes the “Plan Before You Print!” Pledge the Motorola Foundation will make a donation to Carbonfund.org to plant five trees. The pledge encourages employees to take actions to minimize their paper use such as printing double-sided, using “print preview” to minimize printing errors and going print-free one day a week.

Deforestation is responsible for roughly 20% of global warming. Motorola’s efforts to minimize their paper use and support tree planting will help restore local habitat, minimize floods and create jobs.  To support tree planting today or learn more about our Million Tree Challenge, please visit: www.carbonfund.org/trees. Through July 22, 2010, Carbonfund.org will direct donations to tree planting in Haiti and match your donation 2:1. Please donate today!

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Despite the recession, consumers will still pay more for ‘green’ goods. This according to a survey done by Mintel, an international market research firm. Mintel’s ‘green’ living survey showed that more than 35% of US consumers will pay more for environmentally-friendly products. Also, the market for ‘green’ products outperformed the economy as a whole in 2009.

Renew phOne product category, green electronics, showed substantial growth in 2009, most likely do to the increased availability of environmentally friendly electronics like the CarbonFree® Certified MOTO W233 Renew mobile phone. However, the growth of the most frequently purchased green products, household cleaners and paper products, declined slightly.

Natural and organic foods was also a strong product category with 28% of the survey group reporting that they buy as much, or more organic food then before the recession and only 21% claiming to have cut down on or eliminated their organic food purchases.

This survey would logically lead to the assumption that consumers are becoming more educated and savvy about the purchases they make and how they impact the environment and their personal health. It suggests that buying ‘green’ is becoming a core lifestyle choice for many of today’s consumers.

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cert2Carbonfund.org announced the latest product to be certified CarbonFree® through its rigorous CarbonFree® Product Certification Program: Motorola’s MOTO™ W388 Renew+ mobile phone. Sold in Canada, this CarbonFree® offering is 100% free of PVC (polyvinyl chloride) and BFRs (brominated flame retardants) and uses recycled plastic from water cooler bottles for the housing of the phone. With Carbonfund.org’s CarbonFree® Product Certification Carbon Footprint Protocol, Motorola worked with a third-party consultant to calculate the emissions resulting from the entire life-cycle of the product, including use and recycling. To reach carbon neutrality and earn certification as well as the CarbonFree® Certified Label, Motorola supports Carbonfund.org’s third-party validated renewable energy and reforestation carbon reduction projects.

“The integrity, strength, transparency and rigor of the CarbonFree® Product Certification Program has provided Motorola value in bringing carbon neutral electronics products to market,” said Bill Olson, Director, Office of Sustainability and Stewardship, Motorola Mobile Devices. “Teaming with Carbonfund.org has helped us offer consumers a product such as Renew that has eco-friendly attributes including post-consumer recycled content plastic, eco-conscious packaging, energy-efficient performance and CarbonFree® certification.”

CF Certified ProductTo date, Motorola has worked with Carbonfund.org to certify five products CarbonFree®, including mobile phones and accessories, providing carbon neutral options to consumers in 15 countries: the U.S., Canada, Brazil, Venezuela, Colombia, Argentina, Australia, Bangladesh, Vietnam, Botswana, Nepal, Sri Lanka, Namibia, United Arab Emirates and South Africa. Motorola’s first, award-winning CarbonFree® Certified phone, the MOTO™ W233 Renew, was made available in the U.S. and Canada in 2009 and won first place in the CTIA Wireless 2009 E-Tech Awards in the Green – Consumer Hardware category.

Features of the new MOTO™ W388 Renew+ include best-in-class talk time, an energy-efficient charger, VGA camera with 4x zoom, onboard 7.5 MB memory and up to 2 GB external memory for more music, imaging and games, and excellent voice quality with Motorola’s CrystalTalk™.

To learn more about the CarbonFree® Product Certification Program, please visit www.carbonfund.org/products.

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carbonfree certifiedIn the Waxman-Markey bill (HR-2454, Section 274) is a provision for a product carbon disclosure program. The program would be voluntary and include a carbon content label intended to help consumers understand the carbon footprint of the products they buy. I know, it sounds great, but even if the bill were approved tomorrow the program could take over 4 years to implement due to the approx. 18 month feasibility study and up to 36 months to enact the program. Plus, it’s really nothing new, our CarbonFree® Certified Product Program has been up and running for years.

The CarbonFree® Certified Label, the first in the U.S. for carbon neutrality, was created in response to consumer demand for transparent, credible and readily accessible information about the environmental impact of the product at the point of purchase. Like the proposed program, our program requires that CarbonFree® Certified products undergo an intensive life-cycle assessment (LCA) to calculate the emissions resulting from each phase in the life of the product including manufacturing, shipping, and usage. What distinguishes our label is that once the carbon footprint is calculated, and reduced where possible, the remaining footprint is offset, creating a carbon neutral product.

Motorola, Anvil, and Domino Sugar are among the growing list of businesses who have partnered with us to be able to offer their customers a CarbonFree® Certified product. The label brings carbon neutrality, responsibility and action on global warming to the heart of a business, its products and customers. Plus, it’s available today! To learn more about the CarbonFree® products or the certification process click here.

To read the full text of this section, go here: http://www.seia.org/galleries/pdf/hr2454_house.pdf

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Motorola announced the release of its 2008 Corporate Responsibility Report, highlighting actions on social, accountability and environmental initiatives around the world, including the launch of its Carbonfund.org CarbonFree® Certified Renew phone. Renew is an affordable, environmentally responsible device for cell phone users committed to reducing their carbon footprint.

On global warming, Motorola’s Greg Brown, who is president and co-CEO, said, “We are fully committed to doing our part to tackle climate change. We are improving energy efficiency across our full range of products. Since 2005, we have reduced our carbon footprint by 20 percent, and we are working on using renewable energy to help power our products.”

To learn more about the company’s Report, view it here or take a look at this video.

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We can’t stop talking about the Renew. The CarbonFree® Certified cell phone, Motorola’s MOTO w233 Renew, earned first place at the CTIA Wireless 2009 E-Tech Competition in the Green – Consumer Hardware category.

The CTIA Emerging Technology Awards program is designed to give industry recognition and exposure to the best wireless products and services in the areas of mobile consumer electronics and applications; enterprise and vertical market technology; 4G and network infrastructure; and environmentally friendly hardware and services.

We’re thrilled that our CarbonFree® Product Certification has helped the Renew earn this award. The phone is a great example of how a company can deliver an environmental friendly, quality device at an affordable price, while empowering consumers to reduce their carbon footprint.

For more about the award click here.

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The carbon neutral Motorola MOTO w233 Renew is now available for our neighbours to the north, in Fido stores across Canada. First launched in the US in January, everyone here at Carbonfund.org is thrilled that the phone is now being offered there. No Carbonfunder is more excited, however, than our resident Canadian Erkin Ozberk.

The Renew has been a big hit in the US because of its environmentally conscious design, 100% recyclable phone housing, and a best-in-class talk time. Motorola is also offsetting all emissions associated with production, distribution and operation of the phone through Carbonfund.org’s CarbonFree® Product Certification. To gain product certification from Carbonfund.org, the Renew underwent an intensive life-cycle assessment (LCA) to calculate emissions resulting from each phase in the life of the product. Motorola is offsetting the carbon footprint of the product through investments in renewable energy and reforestation.

The Renew was recently released in Canada with some fanfare and a clever Youtube video that features stick figures acting in a way that only stick figures could. Check it out.


Learn more about the Renew here. Learn more about Carbonfund.org’s CarbonFree® Product Certification Program by clicking here.

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