Linda Kelly

Linda Kelly

Things break. You drop your iPod, trip over your Mac's power cord, or your display wears out. Wear and tear is normal, but throwing away repairable devices shouldn't be. The goal of iFixit is to provide everyday consumers with everything you need to fix things yourself. “You can fix it. We make it easy,” assure the iFixit team. iFixit is a repair community of people showing people how to fix things. They help thousands of people repair their devices every day. And every time you fix something, you help the planet by keeping hardware out of landfills. iFixit was started in 2003 by Luke Soules and Kyle Wiens in a college dorm room, when they started out fixing an old iBook together. There were no instructions on how to do it, so they started the way everyone does: the hard way. They tinkered, fiddled, broke some tabs and lost a few screws. But they fixed it! And the concept for iFixit was born. Easy-to-use repair instructions didn't exist -- yet. Most consumer devices lacked repair instructions, so Luke and Kyle wrote some instructions and posted them online, for free. For the first time, it was easy for someone with no technical background or experience to take apart a Mac. Their step-by-step instructions were enabling people to repair Macs they wouldn't have been able to repair on their own. Next, iFixit created a collaborative community for self-taught device repairers to share what they know online. All repair information is collaboratively edited. If you ask an interesting question or write a useful answer, other people may come along and categorize it with tags or edit the text. The goal is to build a database of solutions to hardware problems that is useful for years to come, to give people the information, parts, and tools they need to make their things work as long as possible. The answers to repair questions provided on are free, and will always be free. iFixit sells parts for device repair, to fund their mission of helping people fix things. iFixit provides useful information about electronics recycling and the global problems created by e-waste.  And iFixit maintains a business partnership with to offset its business operation and travel emissions, and to help support's mission and projects leading the effort to address climate change. As Luke and Kyle put it, “We're all in this thing together, and if we work together we can fix the planet. Join us.”
Looking for the best in durable, attractive, versatile and sustainably-manufactured surfaces for countertops, desktops or tables?  Check out the award-winning durable surfaces from IceStone, LLC, committed to creating surfaces for homes and commercial space that are healthy, high-design and sustainable. Their products offer classic and contemporary styles with 21st century intelligence. Whether your project calls for kitchen countertops, bathroom vanities, desktops, or conference tables, IceStone offers cutting-edge design and positive environmental results. IceStone’s manufacturing process mixes 100% recycled glass in a cement matrix, diverting hundreds of tons of glass from landfills each year. And IceStone operates out of a green renovated, day-lit factory in the Brooklyn Navy Yard, creating green jobs for U.S. workers in an eco-friendly, safe, and respectful environment. IceStone is not an engineered stone product; it is a durable surface made of 100% recycled glass in a cement matrix and contains no toxic ingredients such as resins.  IceStone is proud to be the first and only durable surface in the world to receive the coveted Cradle to Cradle™ Gold certification, which assesses products on a number of criteria, such as the use of safe and healthy materials, design for material reuse and recycling, efficient use of energy and water throughout production, and the instituting of strategies for social responsibility. IceStone products come in a variety of versatile shades, ranging from soft, earth-toned neutrals to rich, saturated colors. The surfaces come with a high polish but can be honed or sandblasted to achieve your desired look and texture. And unlike petrochemical based materials, IceStone surfaces do not fade with UV exposure. IceStone surfaces are 100% recyclable via mechanical grinding and reforming, and they may also be repurposed into tiles, landscaping material and roadbed aggregate. And IceStone’s triple bottom line - a commitment to social, environmental, and financial returns - sets it apart from other organizations. They’re leading a renaissance in US manufacturing and strive to create a collaborative and diverse work force. IceStone has adopted goals for energy conservation, carbon emissions, water use, and waste management, and invested in a water recycling system to capture and reuse all process water from our manufacturing operations. Presently, IceStone is offsetting 100% of their energy use with wind-power renewable energy certificates purchased from Over 90% of their manufacturing and business operations waste is recycled, repurposed or composted. The White House Council on Environmental Quality visited IceStone in mid-June to showcase IceStone as a prime example of how companies can successfully create green jobs in the United States. The Chairperson of the Council, Nancy Sutley, said "It's great to see what's going on here at IceStone, the sustainable manufacturing, great to see what's going on at the [Brooklyn] Navy Yard, the revitalization of this community, the jobs being created here." Check out the beautiful surfaces and shades of IceStone, and incorporate these sustainable surfaces into your next remodeling or construction project.
It’s summertime and family vacation travel is underway! Are you baffled by the myriad search engines and sites for booking the best in hotel bargains?  Want to seek out hotels with sustainability goals and the best green practices?  Welcome to, the hotel price comparison search engine website that combines all hotel deals, from all major travel websites into one free, quick and easy search. is the world’s leading hotel search engine visited by over 10 million people each month, featuring over 2,500,000 hotels deals in 50,000 destinations across 220 countries. The site streamlines the largest amount of real-time domestic and international hotel deals into one simple and efficient format, aggregating prices from prominent online travel agents and hotel chains, including,,,,,,, Hilton Hotels, Intercontinental Hotel Group, Best Western, Marriott and many more. Want to know the best bit…it’s FREE!
  • Search all the best travel sites at once and find the cheapest price
  • Browse confidently with Verified Reviews™ from trusted sources only
  • Click to buy direct from hotels or your favorite travel sites
  • Book lodging with Best Price Guarantee
The service is used by a wide range of distribution partners, who wish to either enhance their site by adding a comprehensive hotel database or complement their existing hotel search functionality. Some of these search engines include Yahoo, Tripwolf, skyscanner, ninemsn, and TravBuddy. is a socially responsible company and loves giving back to the community. They currently offer rebates to students, teachers and conference attendees, actively support major charities, and are a carbon neutral, environmentally friendly organization, through their partnership with also developed the Green Hotels and Responsible Tourism Initiative, an educational resource designed to help travelers, hotel owners and local communities develop environmental, social, and cultural sustainability by increasing awareness of responsible tourism, providing education, and showcasing best green practices for hotels. The Green Hotels and Responsible Tourism Initiative was developed in partnership with respected tourism sustainability and hotel greening experts, Dr. Sonya Graci and Jacqueline Kuehnel. Understanding how transportation, accommodation, and excursions impact local communities and the environment will enable each of us to take action and help to minimize environmental damage, maintain historical and national heritage, and assist in the economic development of local communities for future generations to enjoy. The goals of the Green Hotels and Responsible Tourism Initiative are: • To educate and raise awareness of the benefits as well as the potential negative impacts of tourism. • To provide information and guidance based on academic studies, research, and best practices to help reduce your carbon ‘footprint’. • To highlight the benefits of sustainability and offer suggestions that will help you become a ‘greener’ hotel or a more responsible traveler. • To showcase those hotels that already have adopted green policies and highlight the positive effects on their business. • To engage, share, and encourage each other to be part of the solution. So if environmentally-sustainable traveling is important to you, and it should be, log onto to find the best eco-focused hotels and excursions for your summer travel plans.
Founded in 1993, HealthyHome is one of the oldest providers of green products in the country and one of the first to offer these products online. They are a privately held company dedicated to sustainability, energy efficiency, and lower environmental impacts from the products they sell. HealthyHome offers green paints, stains and coatings, flooring, lighting, beds and bedding, cleaning supplies, garden and outdoor products, air and water filtration systems and many other products. Each product meets their standards for sustainability, safety, efficiency, low carbon footprint, and economy. HealthyHome continually searches for new products that help customers live, build and renovate greener.  Online shopping is easy and is supplemented with product information and recommendations. Being early in the green building market has given HealthyHome an historical perspective on what people are looking for and what products on the market can meet those expectations. Over the years, the folks at HealthyHome have seen the green market evolve and shift focus from low toxicity to energy efficiency. And one of HealthyHome’s customer benefits are the “Green-Eyed View” blogs, providing expert advice on green ideas for a healthy home and world. Because limiting their carbon footprint is one of their important values, HealthyHome offsets their own carbon emissions via a partnership with, supporting a combination of renewable energy, energy efficiency and reforestation projects.
Seeking leaders with a unique combination of business acumen, innovation and environmental conscience? Enlist the expertise of the executive search professionals with Haywood Search, LLC. Haywood Search is a generalist boutique search firm with a successful track record across a wide range of industries and executive placements. Through their commitment to learning their clients’ business demands and challenges, and bringing clients the executive talent that drives growth and profitability, Haywood Search establishes long-term relationships with their clients and delivers the highest level of consultative executive search services in the industry. Susan Hay, co-founder and Managing Partner at Haywood Search LLC, brings extensive experience in the executive search field, as well as personal experience holding several key positions in human resources management for major national corporations. Susan's commitment to passing on a healthy environment to the next generation and to issues of sustainable and fair business practices are strongly integrated with her work. She resides in New Hampshire with her family, and she is a Board Member for Land For Good - a non-profit organization committed to keeping New England's working land working. Carrie Wood, co-founder and Managing Partner at Haywood Search LLC., spent 20 years helping to grow Virgin Atlantic Airways, learning from the master of entrepreneurs, Sir Richard Branson. She brings her career-long passion for people and service excellence to her work in executive recruiting. Having lived in rural Bangladesh as a child, and been inspired by Sir Branson's environmental leadership, Carrie believes that strong business results can be successfully combined with social and environmental responsibility. Carrie is committed to urban cycling as a method of transportation and when outside of the city, enjoys wilderness hiking and backpacking. Haywood Search carries the firm’s environmental consciousness into its daily operations. Because their work requires face-to-face meetings with both clients and with potential candidates, Haywood Search has committed to offset the carbon impact of their travels by partnering with the They manage office operations with great attention to their environmental footprint and continually seek ways to reduce any negative environmental impact. To learn more about the expertise and customized executive search services, please contact Haywood Search. proudly announces the launch of its “Heroes and Mamas” campaign to help exceptional servicemen and women send flowers this Mother’s Day.  Recent victories in the war on terror stand as a testament of the bravery and diligence of United States’ active-duty military men and women, and there is much cause for celebration.   Throughout times of war and peace, much is still required of these individuals, preventing them from experiencing the full joy of reconnecting with loved ones. The “Heroes & Mamas” campaign, run through Facebook, will remind people that servicemen and women remain in harm’s way on a daily basis, and that we must always be aware and thankful for their continued service – especially on Mother’s Day. co-founder Mark Benjamin explains, “The world’s finest warriors don’t simply materialize from thin air, they are the products of Moms who nurture and support their development every step of the way. We’re hoping to help some very tough individuals convey tender sentiments to the women who’ve always had their backs.” Participation begins May 1st . Change your Facebook profile picture to the Mothers’ Day image found on FlowerPetal’s Facebook Page. For each profile picture change, will donate $1 toward a flower fund used to deliver flowers to the mothers of select servicemen and women during the week of Mother’s Day. Here's how easy it is: 1. Change your profile picture to the hero image below. (Select “Save image as” and “Edit My Profile >> Profile Picture” in Facebook) 2. Let the folks at know you made the change by sharing a thankful message to U.S. heroes on their Facebook Wall. (They’ll be including some of the messages in the gift packages) 3. Share this page with friends and family so we can make a large impact! 4. Treat yourself to a 20% discount at using the code "HEROES" upon purchase to brighten the life of a loved one About - Founded in 2003, is the service leader in online flower delivery. prides itself on paying its 100% American workforce a living wage and on being a conscious steward of planet Earth by offsetting all carbon associated with its flower deliveries. The recipient of many industry awards for satisfaction and value, continues to strive toward creating a more enjoyable experience for its customers. delivers flowers in all 50 states and Canada. This blog is reposted from a press release:
Friday, 16 December 2011 11:41

Grow Your Business in 2012 with gravitytank

As the New Year approaches, many businesses are re-evaluating their business strategies to achieve stronger results in 2012. And many of these businesses seek out a consulting partner to help make their plans a reality. gravitytank is an innovation consultancy that helps clients grow their businesses, define breakthrough products and services, enter new markets and strengthen their positions. Clients come to gravitytank to do things like clarify customers’ needs, reinvigorate a brand, or disrupt an industry. The consulting professionals at gravitytank ask productive questions and pursue meaningful answers—uncovering what people truly need and want. They have a bias for action—making ideas tangible to learn from them and building the conviction necessary to sustain new thinking. Gravitytank clients’ success is evident in the marketplace—new $100 million brand platforms, renewed growth in declining businesses, and record new product sales.  “We’ve been called partners, vendors and collaborators, but mostly, we’re called again,” declares the gravitytank website. Over 90% of their clients work with gravitytank a second and third time because they consider the relationship to be a competitive advantage in their differentiation and success. Gravitytank maintains a focus on environmental responsibility and sustainable operations as well. They use for annual business travel emissions offsetting, purchase only green cleaning supplies, recycle all paper, participate in Chicago’s recycling service, and turn off lights in unused spaces. “We are committed to sustainable practices here at gravitytank and the site is by far the easiest to use among all carbon offset and reduction organizations,” states Erin Huizenga, Lead - Business Development/Marketing at gravitytank. If your business needs to rethink its brand, image or marketing strategies, join the successful companies that have partnered with gravitytank to enhance their business success.
If you’re like most “green” consumers, you want to buy the healthiest products for your family and for the environment, but you get trapped in the maze of figuring out which products actually meet those criteria.  Now, two marketing firms have partnered to inspire consumers and retailers to create a better system for helping us navigate the shopping aisles. [caption id="attachment_10257" align="alignright" width="206" caption="100% Eco Friendly - According to whom? "][/caption] Health and eco-consumers are interested in one universal green score to help them make sustainable product buying decisions, according to a new survey from shopper marketing and industry insight experts Ryan Partnership Chicago and Mambo Sprouts Marketing. The One Green Score for One Earth sustainability research white paper focuses on rating and scoring product sustainability as a means of sparking the conversation around standards for the industry.  The white paper reveals that shoppers would increase sustainable product spending if only they could determine which products were truly green and which had been simply “green-washed”. The research was not intended to create a sustainability scoring system, but to inspire stakeholders to come together to create it, as well as influence what a Sustainability Score might look like and how it could be communicated to deliver the information shoppers need to make confident sustainable product purchase decisions. It is their collective opinion that it’s not a matter of if a universal product sustainability score or a series of scores/standards will be established, but a matter of when. What would a sustainability score look like? What would shoppers want to know? How do they make sustainable product purchase decisions? What factors do they value and how do they weigh them? What should a product sustainability score measure? Shoppers responded loud and clear – no matter how invested they are in buying sustainability – a numerical score would be most useful in communicating product sustainability. While there is some interest in the other creative ways of displaying the information, three out of four consumers clearly prefer a number rating score. Three key sustainability market changes are predicted: 1. Shoppers will devote a larger share of their spending to products and stores that are able to convince them of their sustainability claims. 2. Shopper sensitivity to green washing (misleading shoppers regarding the environmental practices of a company or the environmental benefits of a product or service) will intensify and consumers will demand an accurate way of understanding and comparing sustainability across products, companies and retailers. 3. Brands and retailers will increasingly focus on the triple bottom line (people, planet and profit–the key pillars that inspire sustainability), and strive to provide their customers with this sustainability information. One Green Score for One Earth is the first in a series of sustainability research white papers Ryan Partnership Chicago and Mambo Sprouts Marketing will publish to assist brand marketers and retailers in communicating sustainability to consumers.  The research project seeks to simplify and scale sustainability without losing its meaning or relevance, and includes a range of consumers in the study representing shades of “green” weighted towards “core” sustainability shoppers.  The study helps to identify which factors characterized as “sustainable” carry the most weight with these shoppers, as these elements have the highest likelihood of influencing purchase decisions and fostering comprehensive change.  To download a copy of the first white paper, click here. About the Partners Ryan Partnership Chicago is a leading expert in promotion, shopper and digital marketing campaigns for emerging and established consumer brands. The company’s creative professionals combine sound, strategic research and business acumen to create meaningful IDEAS that motivate purchase and loyalty among its clients’ products, services and customers. Ryan’s unparalleled expertise originates from its extensive, proprietary research that yields some of the industry’s deepest insights into consumers, categories, retailers, and shopper behavior. This knowledge is leveraged to consistently drive competitive market positioning and ROI. The agency is a creative powerhouse, recently tripling in size with its breakthrough ideas and campaigns for clients such as Wm. Wrigley Jr. Company, GlaxoSmithKline, Energizer Personal Care, Bel Brands USA, and Chaco. Ryan Partnership Chicago is a part of Ryan Partnership, the largest independent marketing services company in North America and a subsidiary of D.L. Ryan Companies, Ltd. For a complete listing of services, please visit Mambo Sprouts Marketing, headquartered in Collingswood, New Jersey, develops and executes online, retail and direct mail promotions, and market research programs targeted at health, natural and organic products consumers. In existence since 1996, the company was created when its founders recognized the lack of educational materials and discounts available to health and natural products consumers. It has since grown into a full-scale marketing agency with programs that benefit health and eco consumers, manufacturers and retailers. Leading the health and wellness marketplace through its MamboTrack research data trends and insight, Mambo Sprouts Marketing is a respected resource throughout the LOHAS (Lifestyles of Health & Sustainability) industry. For more information, please visit
Wednesday, 11 May 2011 17:30

What are You Doing to Go Green?

It’s a question we’re all seeing, reading and hearing, but are we answering it?  Virtually every company is now considering what environmental sustainability means to their markets and business. Many companies have already taken aggressive steps and many more are considering when they should begin and how to get started. Your company may be one of these. Malk Sustainability Partners, LLC (MSP) can help you develop a strong answer to this question that is relevant to your business. MSP partners with traditional companies to incorporate environmental sustainability into strategy in ways which strengthen competitive positioning and improve the bottom line. MSP’s approach helps businesses ensure that they reap the rewards of a proactive environmental strategy and early action. Typical benefits include direct savings in operational expenses, reduced risks associated with environmental mismanagement, and a premium in brand value and customer loyalty.

So how does it work? Well, it depends on your business’s needs. Let’s say you’re running a successful telecom business. You’re an innovator in your field, but let’s face it, it’s a pretty big field. You think you’re doing okay on the green front since you’ve incorporated efficiency from a cost perspective, but that’s where MSP comes in and brings you to the next level. In one example, MSP worked with a telecom company to pursue global best practices in sustainability, bringing environmental consciousness to all levels of the operation. As a result, the telecom company is now a sustainability leader in its market and standing out in a big, green way from the competition. And MSP takes their environmental commitment seriously, with concerted efforts to manage and reduce their own operation’s carbon footprint, and to partner with to offset emissions from their office energy use and frequent trans-global flights to meet with partners in Asia. If you need to answer the question about what your business is doing to go green, let the experienced professionals at Malk Sustainability Partners lead you through their four steps to the answer that’s right for you.
We incite insight. That's the motto of Green Grid Analytics and Strategy Group LLC, and they mean it. The Green Grid Group is passionate about helping organizations get excited about learning how to build a sustainable future.

The Group focuses on working with organizations that deliver services and solutions to promote home energy efficiency, sustainable living, renewable energy, animal habitat conservation, climate impact management, and related areas. Or, as founder Steven Silverman likes to put it, “We believe that we are responsible for keeping our world safe, healthy and possible for future generations.”

Here's how it works: The Green Grid Group provides a conduit through which companies can study, understand and analyze consumers in the growing home efficiency and sustainability marketplace. Their technology tools bring companies closer to their customers, especially those who are already inclined to change their own behavior, increase conservation and improve home efficiency. [caption id="attachment_7244" align="alignleft" width="234" caption="58% of consumers project they will invest in Home Efficiency in 2010"][/caption] Green Grid views its role in today’s marketplace as identifying those consumers who are already inclined to change their own behavior to address issues like global climate change and help them to take action. They work with organizations whose missions increase conservation, reduce energy demand and costs, and reduce the human activity that may be driving climate change. Green Grid provides these sustainably-minded companies with information about and access to customers who want to change, aiding the organizations to make the greatest impact possible on helping consumers to change their behavior. As a new partner with, Green Grid Analytics and Strategy Group LLC “walk the walk.” Their choice to offset the business emissions from their own operations reflects their overall commitment to pursuing sustainable business practices and environmentally sound decisions. Learn more about their innovative market research and consulting at