The New Year is a great time for individuals and businesses to reevaluate their recycling efforts and overall carbon footprint and seek to reduce their impact every day. Currently less than 35% of US households recycle. The U.S. Environmental Protection Agency provides great information about how to increase recycling efforts in your everyday living, and how your efforts will help your community.
Paper Culture, a Carbonfree® Business Partner for the past seven years, and online retailer of personalized cards, gifts and wall décor, evaluates and optimizes reductions in their carbon footprint on a regular basis. Through its seven-year participation in the Carbonfree® Business Partnership, Paper Culture has neutralized operational emissions equivalent to the carbon dioxide sequestered by planting 12,615 tree seedlings, then growing those trees for ten years.
They make sure that all of their business practices fall under their four pillars for sustainable operations (aka T.R.E.E):
1. Trees – Plant a tree with every order
2. Responsibility – Offer only eco-friendly products
3. Ethos – Operate sustainable business practices
4. Education – Help through community outreach and teaching
After evaluating the packaging in which products were sent to customers, the folks at Paper Culture felt there was an opportunity to engage and reinforce the importance of recycling and the power of planting one single tree. With most of their customers being parents with young kids, they also wanted it to find an interactive approach.
As a result, they came up with the ReversibleBox. The outside of the box is printed with eco-friendly water-based inks and is much more than just pretty typography; it's a reminder of the true impact of trees, from the air we breathe to the natural habitat they provide. On the reverse side of the box is a tree pattern with the recommendation that customers reuse the box the next time they need to send a package, store old photos or any other use they can imagine. In addition, the box contains tree seed packets with planting instructions.
Since the company plants a tree with every order, Paper Culture wanted their customers to be able to plant a tree of their own so they could enjoy and teach the benefits to the next generation.
Paper Culture CEO & Co-founder Christopher Wu says, "We are in a fortunate position to be able to connect to the future generations through our customers. We loved the idea of parents and their kids planting trees together, which creates both a teaching moment and the appreciation for one of earth's finest gifts."
Since the inception in 2009, Paper Culture has been providing modern and eco-friendly products, including personalized holiday cards, birth announcements, birthday invitations, gifts and wall decor. Carbonfund.org appreciates Paper Culture's ongoing commitment to reducing and neutralizing its operational emissions through its support of Carbonfund.org's reforestation projects around the world.
PureLife Dental is “watching its Ps” when it comes to its triumvirate of operating commitments. PureLife empowers dental practitioners to make a positive difference in the health of their patients, staff, and environmental impact, so that achieving better health can be a realistic part of every purchase decision they make.
The firm’s “Patients, Planet, Profits” Pledge ensures that PureLife Dental’s customers benefit from the company’s goal to provide the highest quality and most environmentally healthy products at the best available prices. From complete waste solutions to everyday dental supplies, PureLife Dental believes that healthy patients, a healthy planet, and healthy profits can all be achieved, with no tradeoffs required.
Through Carbonfund.org, PureLife Dental offsets 100% of the company’s annual operational emissions, as well as all of the shipping emissions for every product they sell, from the manufacturing line to the customer’s door. Since 2008, PureLife Dental has neutralized over 16.5 million pounds of carbon emissions by supporting Carbonfund.org’s reforestation projects around the world. Those carbon emissions reductions are comparable to the quantity of carbon dioxide sequestered by over 192,000 tree seedlings planted and grown over a ten-year period. As a result, PureLife Dental customers are reducing their own environmental impact with every order placed through PureLife.
“When we launched PureLife, the first thing we did was to see how we could reduce the impact of shipping products all over the country,” said Cassie Walker, VP of Marketing and Sustainability. “This was important, because dentists could buy their supplies from anyone, but if they buy them from us there’s a reduced eco impact, automatically.”
“We chose Carbonfund.org for our offset program because they had credibility – their projects are third-party validated and additional – as well as the expertise to help us calculate our emissions until we developed that capability in-house,” said Walker. “They’ve continued to help us refine our program and figure out approachable ways to talk about it with our customers.”
In addition to their carbon neutral operations, PureLife’s Feel Good Collection include products that have an environmental advantage over their traditional counterparts. Whether they contain recycled content or non-toxic chemistries, or they come in reduced or recycled content packaging, these products allow dental practitioners to make a difference without sacrificing anything.
PureLife Dental’s commitment to “Patients, Planet, Profits” underscores its sustainability leadership in the dental supply industry, and Carbonfund.org is honored to partner with PureLife to help achieve these goals.