New York-based Carbonfree® Business Partner Carma was founded in 2008 by a group of automotive and technology enthusiasts who wanted to make data from vehicles accessible on the internet. The first hardware Carma developed was for a European technology firm to transmit vehicle data over a GSM cell network to vehicle emissions monitoring software.
As part of their own sustainability initiatives, Carma joined the Carbonfree® Business Partnership program in 2011 in order to neutralize their own estimated annual operating emissions. Over the past five years, Carma has mitigated the impact of almost 795,000 pounds of carbon dioxide emissions through its support of Carbonfund.org’s reforestation projects around the world. That’s equivalent to planting and growing over 9000 tree seedlings and letting them grow for ten years.
Environmental responsibility and information regarding climate impact has always been an important part of Carma’s business philosophy and its products and systems development. In 2013, Carma launched CarmaLink.com, a cloud vehicle monitoring solution for small businesses which needed real-time vehicle management with a simple interface.
Early adopters to this new technology include the Boston Duck Tours, which uses the automatic vehicle location (AVL) to track the location of tour groups, monitor engine speed and safety information. Other customers include the Town of Bethlehem Highway Department (Delmar, NY), which uses the efficiency reporting to cut down on engine idle time and stay on top of engine trouble codes for their trucks.
Carma’s parts and manufacturing processes are sourced locally whenever possible, which allows Carma to decrease the carbon footprint from transportation of goods. They also use a low carbon, up-cycled plastic resin in their electronics, made from old water bottles, which reduces the total energy requirements for production.
Lastly, Carma leases rather than sells electronics to customers, allowing the devices to be reused and re-leased rather than thrown away at the end of a contract.
The philosophy behind CarmaLink is to make fleets more efficient, saving money and fuel by:
- implementing an idle reduction program to limit the amount of time a driver can idle the engine before triggering an alert to their manager, and
- by implementing a safety policy that includes a top speed limit for all vehicles, saving even more fuel. If a driver exceeds the set limit, the hardware records the time/location and speed of the vehicle for a report.
Carma reminds its customers - as does Carbonfund.org - that keeping a vehicle well maintained is important to ensure the best fuel economy which means heeding engine warning lights and fixing engine problems that can lead to inefficient combustion and lower fuel consumption percentage. CarmaLink also monitors for low tire pressure, as keeping tires properly inflated can increase fuel economy up to 3%.
Carbonfund.org applauds Carma’s efforts to help businesses of all sizes to monitor the efficiency and reduce the climate impact of their fleet, while maintaining its own carbon neutral operations through the Carbonfree® Business Partnership.
Are your graduation robes made of recycled plastic bottles? Did you find your dress shoes at the secondhand shop? Take the next step in greening your graduation with National Wildlife Federation’s Campus Ecology Program and Carbonfund.org!
Achieve a carbon-neutral graduation ceremony by investing in verified and validated carbon offsets that support renewable energy, energy efficiency and reforestation projects, at a special rate for Campus Ecology program campus partners. Honor each graduate with the gift of carbon offsets to send them out into the world a little bit greener.
The NWF Campus Ecology Program provides tools and resources to help students, staff, campus greening committees and sustainability officers “take a big step to make a smaller footprint” when it comes to campus greenhouse gas emissions and reducing the campus’s overall environmental footprint.
In addition to graduation greening programs, NWF Campus Ecology and Carbonfund.org can assist colleges and universities with various sustainability initiatives, including plans to reduce or neutralize emissions from facility energy consumption, grounds maintenance and operations, travel and events year-round.
Carbonfund.org and National Geographic Society (NGS) have been partners in the fight against global climate change since 2009. Our relationship with NGS is managed by Mr. Hans Wegner, Chief Sustainability Officer at the Society whose leadership in the sustainability realm has been an inspiration to everyone at our Foundation.
In 2011, Han’s leadership with the NGS “Green Team” led to his team receiving our For People and Planet award in the “Media” category for their efforts to reduce carbon dioxide (C02) emissions.
These efforts included reducing emissions from their operations by 80% with an additional goal of reducing emissions from their magazine paper and printing materials supply chain by 10% by 2015. The team has succeeded at numerous other efforts from obtaining Leadership in Energy & Environmental Design for Existing Buildings (LEED-EB) Gold Status for their headquarters building to compost and recycling programs in their cafeteria.
Since the origin of our relationship, with NGS, the Society has been a key supporter of several of our projects including the Purus REDD+ (Reduced Emissions from Deforestation and Degradation) Project in Acre, Brazil, and the Native Species Reforestation Project in Panama to offset the Society’s respective travel and office emissions.
We had the opportunity to speak with Hans on his impressive 41 years at the National Geographic Society and his broader work in the sustainability realm.
1. Please describe your current role as Chief Sustainability Officer at NGS and what lead you to that position?
I came to the Society in 1973, with a background in commercial printing. I came here to work in one of the photographic labs, compiling film for wall maps for 1.5 years and subsequently became responsible for the production and then the manufacturing of the Magazine. During that time I also handled all paper purchasing for the Society so I became very conversant with the issues related to paper manufacturing and the paper market. I took particular interest in learning all I could about the environmental impacts of all aspects of paper making; from seedling in the ground to recycling of old paper products. I took great pride in working with our paper suppliers to make sure they abide by or exceeded all applicable environmental regulations.
In 2006 I headed up a group of concerned NGS employees who felt we as an organization could do more to reduce the impact our operations had on climate change and to raise our collective awareness of our responsibility to conduct our business sustainably. Our groups focused on measuring the carbon emissions that we as a company were responsible for, including those emitted on our behalf by our suppliers. We knew we had to know our corporate carbon footprint, not only in the aggregate, but by product line or service sector so we could have a roadmap for the remedial actions we wanted to take. On the basis of this information, we made our buildings carbon neutral, achieved LEED-EB Gold status for our complex, and certified our campus as Energy Star rated and implemented many energy saving features.
On the basis of our success, I was designated Chief Sustainability Officer in 2009.
2. How did you get started in sustainability work? Who or what inspired you to go into a career in sustainability?
I have always had an inclination to try to be environmentally responsible and I like to think of myself as acting on what I know to be true. This is what led me to set environmental policy for our paper suppliers when I was handling paper purchasing for the Society, implementing a requirement to use best forest management practices, to exceed the guidelines of the Clean Air and Water Acts. In the mid 1990's I became increasingly convinced of not only the fact of climate change, but the reality that it was human activity that was causing this phenomenon. Additionally human activity was consuming finite natural resources at obviously unsustainable rates. I was of course aware that the Society was publishing or producing related stories in our Magazine and TV productions on these subjects so the problem was not a lack of public awareness of the issues but rather a problem of failing to act on what we know. I felt compelled to make a difference and to act, so I began talking to people and knew there was a critical mass of my colleagues who felt strongly, wanted to help, and were willing to volunteer their time to make a difference. That led to the formation of the GoGreen Committee (Now Green Team) which has been meeting monthly since late 2006 and is leading the sustainability initiative at the Society.
3. What personal accomplishments in the sustainability realm are you most proud of?
I would have to say being instrumental in starting the sustainability initiative at the Society and thereby creating an awareness that we as an organization and as individuals could and needed to do more than we were.
As to specifics: 1) Focusing our efforts on knowing our carbon footprint and focusing our efforts at reducing that that footprint by eliminating waste where we found it and thereby eliminating the cost of that waste. 2) Setting and then achieving the goal of becoming a carbon neutral facility and qualifying our Buildings for LEED-EB Gold certification. 3) Doing the most comprehensive Life Cycle Analysis (LCA) ever done on a Magazine in cooperation with our paper and printing suppliers. This was completed in 2009. 4) Convincing the Society to become a Triple Bottom Line (TBL) driven company in 2012. 5) Committing the Society to the idea of offsetting our scope III carbon (all indirect emissions except for purchased electricity, heat and steam). To date, we have reduced our scope III by over 20% since 2008.
4. What are you currently working on in the sustainability realm?
We are working with our suppliers of printing and digital media storage to document their emissions on our behalf and to look into renewable energy for those emissions. We are working to achieve carbon neutral status for everything we do, and to send zero waste to landfill. My goal is to have sustainability become part of the culture of the Society.
5. What is your personal biggest sustainability challenge?
Changing behavior at our company and getting more companies to start addressing climate change. Behavior changes are hard. Energy has always been cheap in the US, and the challenge is to change that perception and get people to change their behavior and use less. The other challenge is for all of us to personalize climate change and take responsibility for that change. At the end of the day each of us must make a commitment to change if we are to solve this problem. We all have the tendency to wait for someone else to start. Don't wait for someone else. You do it. Each of us can start today by: not leaving lights on, shortening the showers we take, using mass transit, recycling everything we can, etc.
6. What is going to be the biggest challenge for sustainability in the next 20 years?
Complacency on the part of most of us. Dependence on someone else to do the job for us. Ignoring the noise from the fossil fuel industry to say everything is OK when it is clearly not. A Congress that is divided to the point of dysfunction, so no federal leadership is possible. The naysayers that persist in trying to say that this is not a problem, and it is bad for the economy to address this issue. The fear mongers who wish to use this issue to divide us rather than to say here is a challenge we can unite on and fix.
7. For the next generation of environmental professionals, what advice would you give?
You do not have to be an expert. Read and act on what you know. Make the business case that waiting is paramount to throwing money away and that America cannot compete with clean economies around the world. Make the business case that inaction, or little action, is far, far more expensive and costly to jobs and prosperity than the most drastic actions we take today.
8. How did Carbonfund.org help you achieve your sustainability goals?
Carbonfund.org has been able to find projects for us to help us offset our use of natural gas to heat our buildings and use in our cafeteria. It has also helped us find projects that offset our business travel. My question to any offset provider has always been: Can you get me a two 'fer or three 'fer? By which I mean I am looking for projects that not only reduce carbon buildup in the atmosphere by adding sequestration capacity, but does doing so expand the habitat for an endangered species (either flora or fauna) in an area, thereby enhancing the possibility of that species' survival? So I am always interested in finding projects that have multiple benefits with the primary one being carbon emissions reductions. So far, Carbonfund.org has done a really good job finding such projects for us.
9. Why did you choose to work with Carbonfund.org?
In keeping with the idea of sourcing locally, I liked that Carbonfund.org is in fact local to Washington DC metro area. I also like the fact of Carbonfund.org being a not-for-profit, as I believe that addressing climate change should not be a profit driven undertaking. That is not to say that we should not do business with for profit entities, it is just that if not-for-profit is an option; that is my preference so we can put more dollars into emissions reductions.
It’s a lot easier to follow your mantra and lead by example when helping businesses transform their IT services and their operational sustainability. This is exactly what Carbonfree® Business Partner Mantra Computing is accomplishing.
Mantra Computing provides business in the Boston and Providence areas with business technology consulting and support services, using a high-tech, high-touch approach to business technology services, and working closely with business owners and managers to understand their businesses and financial needs. Mantra’s TotalCare Managed Services, various hosted solutions and on-call support solutions help clients stay productive and ahead of their competition.
In order to lead the way, Mantra Computing has instituted a variety of sustainability initiatives for their own business, many of which they then recommend to their clients.
For the past five years, Mantra Computing has neutralized its own annual operational emissions through the Carbonfree® Business Partnership program by supporting clean energy technology and carbon reduction projects around the world.
“One of Mantra Computing's tenets is a responsibility to its surrounding community,” explains Garrett Brown, President of Mantra Computing. “We also believe that we have a responsibility to do something about global warming, which is why we’ve chosen to partner with Carbonfund.org.”
In addition, Mantra Computing assists clients with technological solutions to conserve energy by implementing automated processes to power down idle equipment during non-business hours. Mantra uses remote support and remote access technology tools to minimize unnecessary travel for service support, and they help clients recycle old electronic equipment responsibly through partnership with ACT Secured Recycling. Leading by example and maintaining a commitment to operational sustainability is part of the proven formula for success at Mantra Computing.
Industry leadership is often demonstrated by implementing internally the best practices promoted to customers. This notion of “getting and keeping one’s own house in order first” is exemplified by the sustainability strategies of CarbonFree® Partner Clarke, a global environmental products and services company with the mission is to make communities around the world more livable, safe and comfortable.
In 2008 Clarke established a set of aggressive sustainability goals, and put into motion initiatives to achieve them. Every employee is charged with making everyday decisions, big and small, through a sustainability lens. In 2009, Clarke completed its first sustainability report, and in 2010, began reporting greenhouse gas emissions according to GRI standards. For the past three years, Clarke has neutralized its electricity usage and onsite fuel consumption by supporting Carbonfund.org’s clean air technology and carbon emissions reduction projects around the world.
”We are committed to creating policies and procedures that reduce our carbon footprint,” states J. Lyell Clarke III, President & CEO of Clarke. “Our commitment is a journey and we cannot continue on our journey without the partnerships of our stakeholders, customers and employees, and Carbonfund.org, which has demonstrated its transparency and helps us to further mitigate our impact today.”
Clarke helps its customers improve the health and safety of communities by developing and delivering environmentally responsible mosquito control and aquatic services to help prevent disease, control nuisances and create healthy waterways. Clarke’s product innovations include EarthRight™, a groundbreaking municipal public health service that uses only products made from naturally-derived active ingredients, and employs earth-friendly application methods including bicycles and all-electric sprayers. EarthRight™includes a unique pairing of two Environmental Protection Agency-registered and Organic Materials Review Institute (OMRI) Listed® products to give communities a highly sustainable choice for effective mosquito control.
Environmentally-conscious product development coupled with a disciplined strategy for internal and operational sustainability make Clarke an industry leader and partner that Carbonfund.org admires.
As June’s temperatures start to rise in Miami, visitors and locals seek out a respite from the heat. And with all the news reports of climate change’s impact on the heavily-populated cities along the US eastern seaboard, the environmentally-aware customers will choose to patronize area businesses that take responsibility for their environmental impact.
For the past four years, these eco-customers have had the option to visit the tea oasis at specialTEA Lounge & Café, created with the planet and people in mind. Owners Marilyn Morales and Chris Infante are extremely conscious of their impact on the environment. Since opening the café, Chris and Marilyn have been teaching through example about sustainability initiatives, selecting local and organic products, and being as earth-friendly as possible. They use local organic ingredients and materials whenever possible, use eco-friendly compostable containers and utensils, and choose paper products made with 100% post-consumer-recycled content. The café is equipped with energy-saving LED light bulbs, an energy-saving water-heater, a water-saving dual-flush toilet as well as an ExtremeAir® hand-dryer.
This year, specialTEA Lounge & Café took an important additional step in their sustainability plan by joining the CarbonFree® Business Partnership and mitigating their annual operational carbon emissions.
“No matter how eco-conscious we are in our decisions, there are still aspects of our business that are beyond our control,” explains Christian Infante, co-owner of specialTea Lounge. “For those reasons, we have chosen to partner with Carbonfund.org, a leader in carbon offsetting, to offset any carbon emissions we generate in the course of our business operations.”
SpecialTEA Lounge & Café patrons can enjoy a pot of tea or a cooling frappé with friends over a game of chess, relax with a book on the comfy couches, or use the free wi-fi while noshing on sweet or savory treats at the café. With over 60 premium fresh loose leaf teas, certified Organic Fair Trade™ and locally roasted coffee, frappés, bottled and hand-craft sodas, homemade pastries, desserts and an array of delicious made to order panini, salads and wraps, there’s something for everyone. And customers can be environmentally-assured, knowing that specialTEA Lounge maintains CarbonFree® operations and a commitment to sustainability.
The world of social media has opened new channels for all businesses and organizations to reach their customers and supporters, but for many, it’s a strange new world requiring new skills and expertise.
Enter CarbonFree® Business Partner Salsa Labs. Salsa helps nonprofits and political campaigns “ignite action and fuel change” around the world by growing and engaging their base of support online. With Salsa’s technology tools and training, groups of all sizes can easily organize their supporters and chapters then improve efforts to fundraise, advocate, communicate through email and social media, host events and measure their results. And despite the fossil fuel references in Salsa’s tagline, Salsa Labs has been a CarbonFree® Business for the past three years, partnering with Carbonfund.org to neutralize its own annual operating emissions. By supporting Carbonfund.org’s carbon reduction projects, Salsa Labs has mitigated almost 500,000 pounds of carbon dioxide emissions, equivalent to the emissions created by using almost 25,000 gallons of gasoline.
“Carbonfund.org shares our core values of making the world a better place,” says Christine Schaefer, Vice President, Community & Marketing. “Their commitment to the environment and fighting climate change is inspiring and we look forward to this partnership.”
Salsa is proud to help their nonprofit clients fight for a healthier environment coast to coast and around the world, and Carbonfund.org is equally proud to help Salsa Labs meet its own sustainability initiatives through the CarbonFree® Partnership program.