The New Year is a great time for individuals and businesses to reevaluate their recycling efforts and overall carbon footprint and seek to reduce their impact every day. Currently less than 35% of US households recycle. The U.S. Environmental Protection Agency provides great information about how to increase recycling efforts in your everyday living, and how your efforts will help your community.
Paper Culture, a Carbonfree® Business Partner for the past seven years, and online retailer of personalized cards, gifts and wall décor, evaluates and optimizes reductions in their carbon footprint on a regular basis. Through its seven-year participation in the Carbonfree® Business Partnership, Paper Culture has neutralized operational emissions equivalent to the carbon dioxide sequestered by planting 12,615 tree seedlings, then growing those trees for ten years.
They make sure that all of their business practices fall under their four pillars for sustainable operations (aka T.R.E.E):
1. Trees – Plant a tree with every order
2. Responsibility – Offer only eco-friendly products
3. Ethos – Operate sustainable business practices
4. Education – Help through community outreach and teaching
After evaluating the packaging in which products were sent to customers, the folks at Paper Culture felt there was an opportunity to engage and reinforce the importance of recycling and the power of planting one single tree. With most of their customers being parents with young kids, they also wanted it to find an interactive approach.
As a result, they came up with the ReversibleBox. The outside of the box is printed with eco-friendly water-based inks and is much more than just pretty typography; it's a reminder of the true impact of trees, from the air we breathe to the natural habitat they provide. On the reverse side of the box is a tree pattern with the recommendation that customers reuse the box the next time they need to send a package, store old photos or any other use they can imagine. In addition, the box contains tree seed packets with planting instructions.
Since the company plants a tree with every order, Paper Culture wanted their customers to be able to plant a tree of their own so they could enjoy and teach the benefits to the next generation.
Paper Culture CEO & Co-founder Christopher Wu says, "We are in a fortunate position to be able to connect to the future generations through our customers. We loved the idea of parents and their kids planting trees together, which creates both a teaching moment and the appreciation for one of earth's finest gifts."
Since the inception in 2009, Paper Culture has been providing modern and eco-friendly products, including personalized holiday cards, birth announcements, birthday invitations, gifts and wall decor. Carbonfund.org appreciates Paper Culture's ongoing commitment to reducing and neutralizing its operational emissions through its support of Carbonfund.org's reforestation projects around the world.
Voxmicro, a leading technology group with prime focus in radio-frequency components, platforms and other network solutions has adopted the AIRETOS™ brand for its OEM and RF modular designs and wireless platforms.
With the introduction of its new brand, VoxMicro is also reemphasizing its pledge to the environmental cause. VoxMicro made a commitment to “zero out” the carbon footprint of its logistics and IT operations, and to provide carbon neutral shipping. Since 2008, VoxMicro has achieved these goals through its Carbonfree® Business Partnership program with Carbonfund.org. By supporting energy efficiency projects that produce measurable carbon emission reductions, VoxMicro neutralizes its own operational emissions.
VoxMicro’s environmental initiatives extend beyond carbon neutral operations to use of eco-friendly packaging and shipping materials, minimized corporate travel, and active participation in recycling programs, material control and hazardous substances regulation compliance.
AIRETOS™ is a celebration of those efforts aiming to represent ethical and environmental ways for designing, manufacturing and operating exciting new technologies in the domain of RF Connectivity and the Internet of Things (IoT).
Moving forward, VoxMicro will maintain its commitment to reduce the environmental impact of its products and will be staying at the forefront of active green rebellion for sustainability and preservation. VoxMicro believes it is important to protect our environment and will continue to search for new avenues that protect the environment without sacrificing product and service performance. VoxMicro LTD Group is on the forefront of pursuing operational sustainability and environmental preservation, and Carbonfund.org is proud to partner in these efforts.
When Carbonfund.org Foundation was created ten years ago with the motto “reduce what you can, offset what you can’t™”, we knew we were positioning ourselves as the last-in-line solution in sustainability plans. The climate change education component to our mission is a very important one, and a significant portion of our website is dedicated to providing ways that businesses and individuals can reduce their carbon footprint before considering carbon offsetting strategies.
This approach has attracted businesses that take seriously their responsibility to seek out recycling, reuse, energy efficiency and emissions reduction opportunities. Fireclay Tile, a California-based sustainable tile manufacturer, is a great example.
“We are scavengers at heart and scrappy when it comes to saving resources; therefore we are committed to finding new and innovative ways to reuse cast off materials, and to incorporate sustainability into all levels of our manufacturing process, explains Eric Edelson, CEO of Fireclay Tile. “We chose to partner with Carbonfund.org simply because tile is heavy, and we wanted to offset the carbon footprint created by shipping our tile all over the world.”
Fireclay Tile’s Carbonfree® Business and Shipping program is a final step in the company’s commitment to environmental sustainability. Fireclay uses Carbonfund.org’s online business calculator to compute annual carbon emissions from office energy usage, business travel, and product shipping and delivery. The resulting offset donation supports forestry initiatives around the world that sequester carbon dioxide in formal third-party validated, verified and audited projects.
Fireclay’s unique process includes made-to-order tile using recycled materials and sustainable manufacturing practices in their California operations. Their recycled clay body boasts of over 70% recycled materials, which include post-consumer glass, granite dust, and porcelain from toilets collected to back water conservation efforts in the Bay Area. Fireclay’s glass tiles line is composed of 100% recycled glass from local window and solar panel production industries.
Fireclay maintains onsite recycling practices that include water reclamation at cutting and mixing stations, along with rainwater capture at their Aromas, CA factory. Glaze overspray is captured at each glazing station and is included with all scrap material and anything considered defective, then crushed into an aggregate for making the recycled clay. All orders are packaged for shipment using 100% recycled boxes, reused shipping crates, and sawdust from a local furniture manufacturer used to cushion shipments.
A fine example of “reduce what you can, offset what you can’t™”, Fireclay Tile is walking the walk, and Carbonfund.org is proud to assist in that last step.
One of the primary components of Carbonfund.org’s mission is to provide climate change education and public outreach through our programs, and through our business partners and supporters. Two of Carbonfund.org’s business partners recently teamed up in a great example of public outreach, hosting a zero-waste event in their community.
The City of Pleasanton, CA and Hacienda Business Park Owners Association hosted the 3rd annual Pleasanton Green Scene Fair on September 20th at Hacienda West. The event featured over 100 exhibitors providing information, demonstrations, raffles and samples of products related to health and nutrition, energy efficiency, commuting alternatives, water conservation, recycling, and locally-sourced foods. The event also included a special display of alternative fuel vehicles, a mini-farmers market and the “Off The Grid” gourmet food trucks selling natural and sustainable treats.
Hacienda Business Park Owners Association has been a CarbonFree® Business Partner since 2007, calculating and neutralizing annual operational emissions by supporting Carbonfund.org’s carbon reduction and clean energy technology projects. And Hacienda’s Owners Association helps to spread the word about Carbonfund.org’s mission and projects, including the Million Tree Challenge, to the many businesses that occupy Hacienda’s properties. They also recommended that the City of Pleasanton contact Carbonfund.org to evaluate the fair’s carbon emissions and create a program to mitigate emissions associated with the day’s events by supporting Carbonfund.org’s clean air projects.
The road to succeeding in the fight against climate change and to hasten our transition to a cleaner energy future is to act boldly and work together to engage businesses, communities and networks to join in local and global efforts. The Pleasanton Green Scene Fair is a great example of partnership among a local business leader in sustainable operations, their environmentally-aware municipality and Carbonfund.org to promote environmental conservation and sustainable business practices in their community.