Environmentally-responsible companies in the cosmetics industry face a challenge to ensure that their products contain healthy, safe and sustainably sourced ingredients. Southern California-based EnvyDerm Cosmetics takes this responsibility seriously, and recently took the additional step to become a Carbonfree® Business Partner, neutralizing its estimated annual operational emissions by supporting forestry projects through Carbonfund.org.
EnvyDerm Cosmetics is a high performance cosmetics company that manufactures healthy good-for-you eye and lip products using natural and organic ingredients and eco-friendly packages. EnvyDerm continues to grow with a passion to offer a complete eyelash and lip enhancement product line that is safe, scientifically proven and fits a wide array of customers' needs.
"We strive to create cosmetics products that are healthy and good for you with less impact on the environment,” stresses Nadia Smith, Founder and CEO. “Partnering with Carbonfund.org is a natural step in our advocacy efforts and a step further in our effort to not just beautify our customers but further contribute to beautify Earth."
Part of EnvyDerm’s mission is to keep the planet beautiful and clean for the future. The company works hard to implement sustainable and eco-friendly measures to reduce its environment impact. That’s why they manufacture locally in California, source eco-friendly packaging that is made from 100% recycled material, and source organic ingredients for products as much as possible. These commitments along with their Carbonfree® operations set EnvyDerm above conventional cosmetics companies as a more environmentally responsible choice for its customers.
An approved 1% for the Planet nonprofit partner, Carbonfund.org Foundation is leading the fight against global warming, making it easy and affordable for any individual, business or organization to reduce & offset their climate impact and hasten the transition to a clean energy future.
Since 2007, Carbonfund.org has enjoyed support of almost two dozen 1% for the Planet member businesses. Collectively, these 1% FTP members have neutralized almost 31 million pounds of greenhouse gas emissions by donating all or part of their annual 1% donations to this organization. In some cases, these businesses have gone above and beyond their 1% commitment, making additional donations to support energy efficiency, renewable energy, and forestry projects around the world. That 31 million pounds of emissions is equivalent to the amount of carbon dioxide sequestered by 11,500 acres of US forestland each year.
Several of these companies first discovered Carbonfund.org through their 1% FTP membership, and they have benefited from the programs that Carbonfund.org offers to donating businesses.
Here are some key examples of how this partnership has worked to benefit 1% businesses, Carbonfund.org, and most importantly, the Planet!
Moxie Bookkeeping of New York, NY, a full-charge accounting services firm, discovered Carbonfund.org through its 1% for the Planet relationship six years ago and decided to join the CarbonFree® Partner program for small businesses. A portion of Moxie Bookkeeping’s 1% FTP pledge funds the annual CarbonFree® Partnership program, and in return, Moxie Bookkeeping enjoys the benefits of the program including use of the CarbonFree® Partner logo, a Partner Page on Carbonfund.org’s website, and blogs about Moxie Bookkeeping’s sustainability commitments.
“Carbonfund.org was an easy pick for me,” explains Ean Murphy, founder of Moxie Bookkeeping. “While living in NYC lets us make the most of public transportation, wind powered energy and recycled office supplies, there is always more we can do to help offset our carbon footprint, and Carbonfund.org has a great reputation. I'm proud to have been a partner for the past seven years.”
GoodLight Natural Candles of Ridgway, CO also found Carbonfund.org through its 1% FTP pledge. Owner David Callicott began by joining the CarbonFree® Small Business Partnership program but took the relationship to the next stage by working with Carbonfund.org to calculate its total annual operational carbon footprint, including all office energy usage, business travel and product shipping emissions. GoodLight Natural Candles now makes a larger donation to Carbonfund.org, still within its 1% FTP pledge, to ensure that the company is truly CarbonFree® in all areas of its operations.
With the motto of “Live Give Run,” Charm City Run, a Maryland-based athletic shoes retailer with five store locations, an online store, and a running race events organizer, places a high priority on its charitable giving. Involved in almost a million dollars of charitable donations to Maryland-area and national organizations, Charm City Run donates a portion of its 1% FTP pledge to Bethesda, MD-based Carbonfund.org.
"Making a difference has never been this easy,” says Tom Mansfield of Charm City Run. “Carbonfund.org encourages individuals and businesses to control what they can. There are basic steps that we should all be following to be as responsible as we can. Carbonfund.org helps to make this possible and they will continue to receive support from us because of this."
Another 1% FTP member, Eagle Wing Tours, recognizes that its whale-watching tours are dependent on healthy oceans and marine life. To mitigate the effects of any tour-related emissions, Eagle Wing Tours undertook a complete analysis of their tour operation’s carbon footprint, from office operations through all fuel used by their tour vessels, in order to become the first carbon neutral whale-watching tour operator in Canada. Eagle Wing Tours makes an annual carbon emissions offsetting donation to Carbonfund.org that exceeds their 1% FTP pledge, but the commitment to environmental responsibility is worth the additional costs. This year, Eagle Wing Tours and Co-owner Brett Soberg received two industry awards for its environmental stewardship.
“We are trying to redefine what we think a model wildlife tour company is,” explains Brett Soberg, Co-owner and Captain at Eagle Wing Tours. “Spotting that whale is the cherry on top of an already very comprehensive marine experience. What we can do to protect these species by supporting education, conservation and responsible business is where we really count.”
Carbonfund.org offers a range of programs to all businesses and encourages 1% for the Planet members to complete a complimentary analysis of their annual carbon footprint. This is part of the educational mission of Carbonfund.org and will help 1% FTP members determine the best ways to neutralize a portion or all of their annual carbon emissions.
The collective efforts of these 1% FTP members are making a measurable difference in supporting carbon emissions reduction and clean air projects around the world, while returning valuable marketing advantages and leadership status in environmental stewardship to the member companies. If assessing, reducing and neutralizing all or a portion of the carbon footprint of your business is an important initiative, contact Carbonfund.org to discuss how your 1% for the Planet pledge can help you achieve your goals.
Seven years into its long-term commitment to environmental leadership, MWW is achieving great things towards its goal to do its part to make the world a better place. MWW, one of the nation's top mid-sized public relations firms and one of the ten largest independent agencies, is recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, and visual branding.
MWW is also dedicated to reducing its global warming impact, improving quality of life and US energy security. Since 2007, MWW has led by example, committing to being CarbonFree® in partnership with Carbonfund.org. Over the past seven years, MWW has reduced the carbon impact from its business operations, totaling over 19 million pounds of CO2 mitigation, which is equivalent to the electricity use of 1,291 homes for one year through support of Carbonfund.org’s renewable energy and forestry projects. That's also equivalent to the emissions from over 20,058 barrels of oil consumed or taking 1,797 cars off the road for one year.
“Our work in corporate social responsibility and corporate citizenship is some of the most important we do,” emphasizes Michael Kempner, MWW President and CEO. “MWW remains firmly committed to doing our part to protect and preserve the environment, and we are pleased to continue our seven-year partnership with Carbonfund.org, a leader in carbon reduction and offset solutions. We challenge our peers in the industry, as well as our clients and partners, to join with us in this important work, or to adopt their own programs to help bring about a clean energy economy.”
Employees at MWW give back through Good Matters, a company-wide Corporate Social Responsibility program, which enables employees to support local charities and other causes that are close to their hearts. Each year, team members can take advantage of eight hours of paid time off to volunteer for an organization of their choice. These collective efforts have defined MWW’s commitment to corporate citizenship, for the environment, community, employees, and their clients. Carbonfund.org is proud to partner with MWW in helping to make the world a better, cleaner place to live.
What does consistent environmental leadership look like? Over the past six years, CarbonFree® Business Partner Community Capital Management has neutralized over 850,000 pounds of carbon dioxide emissions – equivalent to the emissions created by burning almost 43,500 gallons of gasoline.
Community Capital Management is a registered investment adviser whose mission is to deliver strong investment performance for its clients in strategies aligned with their organizational purpose. The firm primarily manages fixed income impact investing portfolios that finance a variety of community initiatives such as affordable homeownership and rental housing, environmental sustainability, job creation and training programs, affordable healthcare facilities, childcare programs, and neighborhood revitalization activities. As a leader in the impact investing space, Community Capital Management maintains its commitment to operating an environmentally-conscious business practice.
"Community Capital is excited to partner with Carbonfund.org in committing to offset our carbon footprint. We hope that we will help lead the way and encourage others in the investment management industry to do the same," said Jamie Horwitz, Director of Marketing at Community Capital.
The firm is proud to lead by example, offsetting its carbon emissions by supporting the development of renewable energy, forestry projects and increased energy efficiency through its partnership with Carbonfund.org.
In addition, Community Capital Management’s CarbonFree® commitment includes encouraging office recycling programs, minimizing the use of plastic water bottles by offering a water filtration system in their office, using energy-efficient lighting, conducting more marketing online rather than using printed media, living within close proximity to their office to reduce vehicle pollution, and continually seeking other ways to grow their business in a sustainable, eco-friendly manner. This consistent leadership in operational sustainability sets Community Capital Management in the forefront of its industry as an environmentally responsible fixed income investment management firm.
Businesses that use ingredients directly from nature ought to have a heightened sensibility to giving back to the environment and preserving the Earth’s resources. Five-Year CarbonFree® Business Partner Alima Pure does just that.
Alima Pure creates mineral-based makeup using only the purest cosmetic-grade mineral pigments. There are no additives, fillers or fragrances that can irritate skin or clog pores. Their mineral pigments are beneficial to the skin, offering sun protection and anti-inflammatory properties.
Alima Pure was founded on the premise of minimal ingredients for maximum impact. They follow the theory that a few simple, natural ingredients crafted in just the right way can give every woman the power to present her best self to the world with confidence and beauty at its most beautiful.
And Alima Pure is committed to reducing their operational carbon footprint by maintaining energy-efficiency manufacturing processes, using wind-powered electricity and recycled materials for printing. To counterbalance the remaining impact, Alima Pure has been a CarbonFree® Business Partner for the past five years, offsetting 100% of their net corporate carbon emissions through contributions to Carbonfund.org that support energy efficiency, renewable energy and forestry projects around the globe.
Alima Pure is also a proud member of 1% for the Planet, since their first year in business, donating 1% of annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting the planet.
All Alima Pure cosmetics are cruelty-free, and most products are vegan (the only exception is a bit of beeswax in lipbalms). This dedication to product purity and operational sustainability sets Alima Pure apart as a leader in the natural cosmetics industry and a committed CarbonFree® Business Partner.
Various studies have shown that a healthier lifestyle leads to a lower personal carbon footprint. Mother Nature Network cites five specific ways in which a person’s lifestyle choices and fitness can affect the environment and consumption of natural resources.
There are many options available for fitness instruction and nutritional counseling. CarbonFree® Business Partner BodyWorks Lifestyle, with five locations in the greater Orange County and Los Angeles area, provides fitness plans and environmental leadership to its clients and to the fitness industry. BodyWorks Lifestyle is not just about fitness, it’s about taking control—of your weight, your stress levels, your nutrition, your choices and your health, to reach your goals for overall wellness and personal training while reducing your carbon footprint and negative impact on the environment.
BodyWorks Lifestyle has chosen to take a leadership position in the fitness and healthy living industry by offsetting its annual operational emissions, supporting Carbonfund.org’s forestry projects around the world. They also donate 1% of their annual profits back to the planet and use environmentally friendly household cleaning products at their facility.
"We chose to partner with Cabonfund.org because we believed that, as a company, if we were to lead by example and help offset our carbon footprint, we could encourage our clients and business partners to do the same,” explains Huw Lloyd Davies, Founder of BodyWorks Lifestyle and a life-long fitness and outdoor enthusiast. “We believe that we all need to do our part to bring about sustainable change."
BodyWorks Lifestyle fitness coaches promote nutrition supplements and organic foods, environmentally renewable clothing suppliers, and run seminars on home energy efficiency for their clients. They also offer a wide range of outdoor fitness events to help clients develop their commitment to a more active lifestyle while learning what they can do to protect the natural resources in their community.
If your New Year’s resolutions include a renewed commitment to a healthy lifestyle, and a lower personal carbon footprint, start your exercise regime today, “green” your eating habits, and consider offsetting your annual work commuting or vehicle mileage through Carbonfund.org.