Is it possible to be stylish while remaining environmentally responsible? This is one of the key questions that online luxury retailer ETHICA set out to address, and they’ve incorporated many components into their sustainability initiatives in order to achieve it.
Becoming CarbonFree® was an early step along the sustainability path for ETHICA. Through the CarbonFree® Business Partnership program, ETHICA’s donations neutralize their annual operational emissions while supporting carbon emissions reduction projects around the world. ETHICA also offers eco-friendly packaging and carbon-neutral shipping with every order.
"As a retailer devoted to promoting ethical and sustainable fashion, we are naturally committed to minimizing our environmental impact and remaining a carbon-neutral business,” explains Carolina Cantor, Co-Founder of ETHICA. “SHOPETHICA.COM's corporate values align with Carbonfund.org’s mission and its efforts in the fight against climate change."
The company is based in a LEED-certified green building in New York City and carefully selects the designers it promotes to ensure that they are adhering to ethical and environmentally sustainable practices.
ETHICA’s featured designers focus on manufacturing locally to reduce the environmental impact of transporting materials. Most items are made by hand or in small batches in an effort to decelerate the “fast fashion” cycle, as well as to avoid the environmental impact of machine-driven assembly lines. They select quality materials and pay their producers fairly, which in turn contributes to more realistic prices that challenge the idea that fashion is disposable. Many of the fashion items found on SHOPETHICA.com are made using salvaged, reclaimed, recycled or upcycled materials, as well as natural and organic fibers that can be more easily recycled or that will decompose or biodegrade more quickly than synthetics. ETHICA seeks out designs that are timeless, quality products designed to have long life-cycles, rather than throwaway pieces to be discarded as part of a relentless trend cycle.
ETHICA is helping to drive the trend away from throwaway fashions towards designs with longevity and durability in mind, enabling those who own their products to consume less. Their leadership in sustainable business practices positions ETHICA in the front of fashion-forward and environmentally responsible luxury e-retailing.
Luggage Shipping Company’s Carbon Offset Program Marks Fifth Anniversary
BOSTON, April 26, 2013 – Luggage Forward, the leading provider of doorstep to destination luggage delivery, marks the fifth anniversary of offering carbon-neutral door-to-door luggage shipments for travelers worldwide. Luggage Forward’s Carbon Offset Program began in 2008 in partnership with Carbonfund.org, the leading nonprofit provider of carbon offset and climate solutions.
Since the program’s inception, thousands of clients have chosen to offset the carbon emissions generated shipping luggage from their home directly to their destination. The amount of carbon offset during the life of this program is equivalent to the annual CO2 emissions from more than 41,000 gallons of gasoline consumed, or the equivalent of taking 76 passenger vehicles off the road for a year.
“Many of our clients appreciate having the option to offset the carbon impact of their travel, so that the spectacular places they visit can be preserved for generations to come,” said Zeke Adkins, Co-Founder of Luggage Forward, “we’re pleased to have given our clients this choice since 2008.”
Luggage Forward was the first, and remains the only, door-to-door luggage delivery service to offer such a program. However, many major shipping providers have since joined this effort and now offer carbon neutral shipping. To mark the fifth consecutive year of participation in the CarbonFree® Shipping Program, Carbonfund.org will be planting 50 trees in recognition of Luggage Forward at the end of the year.
About Luggage Forward
Since 2004, Luggage Forward has set the standard in door-to-door delivery of luggage and sports equipment. The smart alternative to carrying and checking bags, Luggage Forward’s service is transforming today’s travel experience for those who demand the utmost in convenience, reliability and predictability. By leveraging a worldwide network of shipping partners, innovative technology and honest, unparalleled customer care Luggage Forward guarantees that bags will be delivered safely and on-time.
In addition to being a Virtuoso® Preferred Supplier, the company is the exclusive luggage delivery provider for many of the world’s leading travel brands including Abercrombie & Kent, American Express Vacations, Exclusive Resorts, Holland America Line and Seabourn Cruise Line. Luggage Forward has been twice named to the Inc 500|5000 list, ranked as the #9 fastest growing privately held travel company in the United States in 2012. For more information, visit www.luggageforward.com or call 866-416-7447.
According to a study by the International Journal of Environmental, Cultural, Economic, and Social Sustainability, the issue of sustainability is increasingly important in the apparel industry. Environmentally-conscious fashion designers and retailers are moving away from the wasteful trend of “fast fashion” to focus on eco-fashion practices.
New CarbonFree® Shipping Partner Hearts believes that “conscious consumers create change,” and that sustainable fashion is not only environmentally friendly, but also a means of artistic and cultural expression. As Hearts launches its sustainable fashion online store, it has chosen to embed a carbon neutral shipping program as part of its environmentally-responsible commitment.
Through the CarbonFree Shipping Program, Hearts calculates the carbon footprint associated with the inbound and outbound product shipping and makes a corresponding donation to support Carbonfund.org’s projects that reduce carbon emissions, in order to lessen the impact of the carbon emissions created by any outbound shipping process. Hearts will be providing an immediate positive effect through investment back into reforestation projects, clean energy development and energy efficiency technologies.
“Hearts understands that environmental and economic sustainability is crucial with any e-commerce platform but especially in the world of fashion where it is our duty and responsibility to offset the carbon emissions when we can,” stated Michelle Petro, president. She added, “We are thrilled to partner with Carbonfund.org because they too are our environmental change makers.”
“Our CarbonFree Shipping Program offers a simple and affordable solution for responsible retailers such as Hearts to deliver their products worldwide in an environmentally sustainable way,” adds Eric Carlson, President of Carbonfund.org. “The CarbonFree Shipping label will assure Hearts’ customers that they’re choosing to make purchases from a company that is committed to its mission of social consciousness.”