The New Year is a great time for individuals and businesses to reevaluate their recycling efforts and overall carbon footprint and seek to reduce their impact every day. Currently less than 35% of US households recycle. The U.S. Environmental Protection Agency provides great information about how to increase recycling efforts in your everyday living, and how your efforts will help your community.
Paper Culture, a Carbonfree® Business Partner for the past seven years, and online retailer of personalized cards, gifts and wall décor, evaluates and optimizes reductions in their carbon footprint on a regular basis. Through its seven-year participation in the Carbonfree® Business Partnership, Paper Culture has neutralized operational emissions equivalent to the carbon dioxide sequestered by planting 12,615 tree seedlings, then growing those trees for ten years.
They make sure that all of their business practices fall under their four pillars for sustainable operations (aka T.R.E.E):
1. Trees – Plant a tree with every order
2. Responsibility – Offer only eco-friendly products
3. Ethos – Operate sustainable business practices
4. Education – Help through community outreach and teaching
After evaluating the packaging in which products were sent to customers, the folks at Paper Culture felt there was an opportunity to engage and reinforce the importance of recycling and the power of planting one single tree. With most of their customers being parents with young kids, they also wanted it to find an interactive approach.
As a result, they came up with the ReversibleBox. The outside of the box is printed with eco-friendly water-based inks and is much more than just pretty typography; it's a reminder of the true impact of trees, from the air we breathe to the natural habitat they provide. On the reverse side of the box is a tree pattern with the recommendation that customers reuse the box the next time they need to send a package, store old photos or any other use they can imagine. In addition, the box contains tree seed packets with planting instructions.
Since the company plants a tree with every order, Paper Culture wanted their customers to be able to plant a tree of their own so they could enjoy and teach the benefits to the next generation.
Paper Culture CEO & Co-founder Christopher Wu says, "We are in a fortunate position to be able to connect to the future generations through our customers. We loved the idea of parents and their kids planting trees together, which creates both a teaching moment and the appreciation for one of earth's finest gifts."
Since the inception in 2009, Paper Culture has been providing modern and eco-friendly products, including personalized holiday cards, birth announcements, birthday invitations, gifts and wall decor. Carbonfund.org appreciates Paper Culture's ongoing commitment to reducing and neutralizing its operational emissions through its support of Carbonfund.org's reforestation projects around the world.
The American Forest and Paper Association continues to make strides as an industry intent on leading the expansion of paper recycling. The success of their “Better Practices, Better Planet 2020” initiative will be partly dependent upon consumer preferences shifting to products containing fully or partially recycled paper. In order to help close the “recycling loop”, “green” consumers must continue to seek out businesses that offer eco-conscious products featuring recycled paper, in order to expand the practice of paper recycling and the manufacturing, marketing and price-competitiveness of products containing recycled paper. CarbonFree® Business Partner Paper Culture was led by its strong environmental focus, one of the foundations upon which the company has built its business, to develop its product line on 100% post consumer recycled paper and to take additional measures to neutralize the carbon emissions from its business operations.
As part of its ongoing environmental commitment, Paper Culture took the important step five years ago to neutralize its annual operational emissions and become a CarbonFree® Partner. "In choosing Carbonfund.org, Paper Culture wanted a partner that had a strong, auditable record of driving additional green house gas reducing projects,” explains Christopher Wu, Paper Culture Owner. “When we looked at their marquee list of partners that includes names like Staples, Discovery Channel and Virgin, when combined with the audit trail provided by Environmental Resources Trust to verify the various Carbonfund.org projects, our decision was made."
Over the past five years, Paper Culture’s CarbonFree® commitment has neutralized its own operational emissions by steadily supporting Carbonfund.org's reforestation projects around the world, which reduce carbon dioxide emissions through tree planting and forestry management efforts.
Paper Culture is an online stationery company offering modern eco-friendly personalized stationery and cards such as baby announcements, holiday cards, and baby shower invitations. All Paper Culture card and stationery designs are printed on 100% post consumer recycled paper, and Paper Culture plants a tree in a US national forest with every order. These steps, together with the long-term commitment to CarbonFree® operations, underscore Paper Culture’s focus on environmental responsibility and demonstrate their sustainability leadership within the paper products industry.