Wednesday, 26 January 2011 14:54

Soul Flower – Cool Threads for Kind Heads

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A Saint Paul, Minnesota, landmark bohemian clothing shop is now a soulful online boutique. Soul Flower was founded in 1999 by Peggy Rossi and Mike Shoafstall as a way to promote a bohemian, eco-friendly and peaceful lifestyle. The little shop on Grand Avenue in Saint Paul was a gathering place for college students and locals looking for cool goods with “hippie” flair. Add some vending at local events and festivals, and Soul Flower quickly grew as a popular local shop. There have been a few changes since those days. They no longer have a retail store, but do have a mail order catalog, a digital catalog, and an online shop. Although no longer a physical store, Mike and Peggy have tried to create an inviting and simple online shopping experience where you can feel the soulful vibe. One thing that hasn’t changed is their dedication to bringing their customers unique clothing styles and goods that help them to express who they are in a positive, fun and affordable way. Soul Flower is a “lifestyle” store with an emphasis on products that are made from organic cotton or hemp. They offer everything from funky clothing for women and men to cool duds for the little ones.  Soul Flower is committed to its community and to environmental organizations that “help make this world a better place.”  They believe in being green and print their catalog just twice a year (using soy inks and recycled paper) to reduce their carbon impact.  The clothing and goods sold by Soul Flower are primarily from Fair Trade companies, made in cooperatives or are from small independents in the USA. Soul Flower strives to do their very best to give back and keep the positive vibes going by donating to a number of organizations, such as the Arbor Day Foundation, Camp Courageous, the Iowa Food Bank, after-school arts programs, Conservation Corps, Vega Productions and Carbonfund.org. “Carbonfund has given us the opportunity to eliminate our carbon footprint, and by doing so, it brings us closer to our goal of running a successful business with a minimum impact on the environment,” Mike said. Mike and Peggy are passionate and committed to continue creating the same friendly, community-related atmosphere online that they had at the shop. It can be a tough act - personalizing the internet - but they believe the littlest things make a big difference. As Mikes puts it, “Our company has always been defined by the Golden Rule: treat others as you would like to be treated and everything else will be fine. So, when you're happy, we're happy."
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