Friday, 12 November 2010 15:38

Kimberly-Clark Takes Tradeshow Sustainability to New Level

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Trade shows continue to thrive for their ability to bring people together and make valuable connections.  Long a primary driver of business travel, some shows in the world can account for a sizable amount of carbon emissions.  So when a company steps up to reduce their trade show participation's environmental footprint, it’s a big deal.  And Kimberly-Clark has just raised the bar in their industry. As part of its Reduce Today, Respect Tomorrow global sustainability program, Kimberly-Clark has taken a holistic approach to improving its trade show performance.  Working with Expotechnik, a leading global exhibit house, they improved their exhibit’s performance in its use, packaging, weight, transportation, life cycle, recyclability and the incorporation of A/V technology that reduces costly graphic production and printed materials. On top of that, Kimberly-Clark has calculated and offset its carbon footprint for attending the upcoming Greenbuild and ISSA trade shows.  Further, visitors to Kimberly-Clark’s booth will be given the opportunity to offset their emissions from attending the show as well in support of's third-party validated carbon reduction projects.
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