Tuesday, 11 January 2011 13:59

Green Grid Group Bridges Gap Between Companies and Sustainability

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We incite insight. That's the motto of Green Grid Analytics and Strategy Group LLC, and they mean it. The Green Grid Group is passionate about helping organizations get excited about learning how to build a sustainable future.

The Group focuses on working with organizations that deliver services and solutions to promote home energy efficiency, sustainable living, renewable energy, animal habitat conservation, climate impact management, and related areas. Or, as founder Steven Silverman likes to put it, “We believe that we are responsible for keeping our world safe, healthy and possible for future generations.”

Here's how it works: The Green Grid Group provides a conduit through which companies can study, understand and analyze consumers in the growing home efficiency and sustainability marketplace. Their technology tools bring companies closer to their customers, especially those who are already inclined to change their own behavior, increase conservation and improve home efficiency. [caption id="attachment_7244" align="alignleft" width="234" caption="58% of consumers project they will invest in Home Efficiency in 2010"][/caption] Green Grid views its role in today’s marketplace as identifying those consumers who are already inclined to change their own behavior to address issues like global climate change and help them to take action. They work with organizations whose missions increase conservation, reduce energy demand and costs, and reduce the human activity that may be driving climate change. Green Grid provides these sustainably-minded companies with information about and access to customers who want to change, aiding the organizations to make the greatest impact possible on helping consumers to change their behavior. As a new partner with Carbonfund.org, Green Grid Analytics and Strategy Group LLC “walk the walk.” Their choice to offset the business emissions from their own operations reflects their overall commitment to pursuing sustainable business practices and environmentally sound decisions. Learn more about their innovative market research and consulting at www.greengridgroup.com.
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