Thursday, 03 November 2011 13:31
ETMG Delivers Marketing Communications with a Green FocusWritten by Linda Kelly
Envision Technology Marketing Group, Inc. (ETMG) is a 100% virtual marketing communications agency that provides high technology companies with a comprehensive range of marketing services, including project management, writing and editing, design and production capabilities. ETMG’s scalable business model gives clients the option to choose the services they need to meet current and long-term tactical and financial objectives. ETMG has operated as a virtual company since its inception in 1998– a decision that has made a positive impact on its bottom line as well as the environment. ETMG does not maintain commercial office space or use any commercial janitorial services. Employees do not commute and therefore do not contribute related harmful CO2 emissions into the environment. Every employee works from home, connecting with their clients and with each other by maximizing the use of virtual business tools such as instant messenger, webinars and social media sites. In this way, ETMG has managed to streamline project workflow as well as business operations while maintaining a miniscule carbon footprint. While being virtual has its inherent environmental benefits, it wasn’t enough. ETMG stepped up its environmental commitment by implementing green policies throughout the company and has purchased hundreds of tons of carbon offset credits that will go towards several energy conservation measures. ETMG partners with Carbonfund.org to offset their carbon footprint in an effort to neutralize the impact their operations have on the environment. Further, ETMG donates 500 pounds of carbon credits through Carbonfund.org for every new purchase order opened by a client. And ETMG has reached its goal of becoming 100% carbon neutral and has been certified as a “Green Business” by the Bay Area Green Business Program—a program that distinguishes small to medium-sized businesses that protect, preserve and sustain the environment. Read more about ETMG's process in their "Becoming Green Certified" blog posting. “We’re at a time when being environmentally sustainable is a better way to do business, not just because it’s the right thing to do,” said Michael Grodin, principal of ETMG. “We are planting a seed to encourage our employees and customers, no matter how environmentally conscious they may already be, to become more green in ways that are meaningful to them. Leading by example multiplies the effect of being green and every small step counts.” Click here to learn more about the exceptional marketing services offered by ETMG.
Published in carbonfree blog