Thursday, 22 July 2010 16:32
Brands Stand Out with Carbon Neutral LabelingWritten by Michelle Lam
With the large number of products in the marketplace, how do brands stand out? Making quality products is critical these days, but so is differentiating a product and making it more climate-friendly to be sustainable. A good example is the GoECOlife™ line of products for home, small and large offices. GoECOlife™ has certified a number of products CarbonFree®, the first carbon neutral product certification program and label in the US. Herman Chang, CEO of GoECOlife™ parent INTEK, says consumers should not have to sacrifice "style, functionality, or quality of product" when buying sustainable products. INTEK recently signed a letter of intent to merge with Lexon Technologies, Inc., which makes recycled toner. The consumer value of GoECOlife™ products including CarbonFree® Certified products were a major driver of interest in INTEK's offerings. Lexon Technologies' CEO James Park said, "We’re truly excited about the synergies that both companies share with each other... The main stimulus for this [merger] was the tremendous growth potential of the GoECOlife™ brand and the strong demand for products associated with this brand." Check out CarbonFree® Certified GoECOlife™ products here. Certified carbon neutral products are now available from other leading brands as well including Motorola Renew mobile phones, Florida Crystals and Domino sugars, and AnvilRecycled™ apparel. Learn more about Carbonfund.org's product certification program.
Published in carbonfree blog