Tuesday, 20 September 2011 13:34

Carbonfund.org and CSRwire Partner to Make Press Releases CarbonFree™

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Unique Program Offsets Carbon Emissions Generated by CSRwire’s Business Operations

Silver Spring, MD - September 26 - Carbonfund.org, the leading not-for-profit carbon offset organization, and CSRwire, The Corporate Social Responsibility Newswire, have partnered to deliver the latest CSR headlines, CarbonFreeTM. Every press release CSRwire sends is now CarbonFree™, with CSRwire supporting climate-friendly and carbon reducing projects with Carbonfund.org. This partnership marks the launch of Carbonfund.org’s CarbonFree™ program.

When a company such as CSRwire joins the CarbonFree™ program, the company receives access to CarbonFreeTM branded material, consultations on carbon reductions and stakeholder outreach, and customized solutions for products and services.

Participants in the program commit to offset a portion of their business or services, reduce their emission baseline where possible, and agree to reach out to their stakeholders. The process is simple and easy to start, and provides instant recognition for the company or organization that they are taking concrete action on climate change and reducing their carbon emissions.

CSRwire, working in conjunction with Carbonfund.org, determined the carbon footprint of its operations along with that of its parent company, Meadowbrook Lane Capital, and has offset its footprint by supporting clean, renewable energy. This means that Carbonfund.org, on behalf of CSRwire, will now offset the 264,000 pounds of CO2 that CSRwire and Meadowbrook Lane are responsible for producing through their business activities.

CSRwire will announce that each press release is CarbonFree™ with a tagline at the bottom of every press release. The tagline will include a link to Carbonfund.org to enable viewers to learn more about the partnership and offset their organization. If they do, CSRwire will offer a 25% discount on the press release announcing the commitment to reducing carbon emissions.

“Our CarbonFree™ program provides a simple way for any company to utilize carbon offsets to reduce their impact on climate change, and we’re excited that CSRwire is leading the way and making such a visible commitment to being CarbonFree™” said Eric Carlson, executive director of Carbonfund.org. “There is no reason consumers should not be asking ‘Is this company or organization doing something about their carbon emissions?’ and now, with the CarbonFree™ seal, consumers will immediately know the answer is yes.”

According to Greg Schneider, Director of CSRwire, “CSRwire strives to exist in a sustainable and responsible way, always looking for practical, easy approaches to reduce our impact on the environment. Carbonfund.org made it simple to calculate all of carbon emissions for our own operations as well as our parent company’s operations. We encourage all companies to take this step toward environmental responsibility.”

About Carbonfund.org 
Carbonfund.org (http://www.carbonfund.org) reduces the threat of climate change by making it easy and affordable for any individual or business to reduce their carbon footprint and support climate-friendly projects. With its easy-to-use calculator, low offset cost per ton of CO2, and certified offset projects, Carbonfund.org is proving that anyone can reduce their impact on climate change easily and efficiently. Carbonfund.org is a 501(c)(3) nonprofit business, and a member of the EPA’s Green Power Network, the Chicago Climate Exchange, and Ceres.

About CSRwire 
CSRwire (http://www.csrwire.com) is the leading source of corporate social responsibility and sustainability, press releases, reports and news. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire’s syndication network and weekly News Alerts. Meadowbrook Lane Capital, CSRwire’s parent company, has been described as a ‘socially responsible investment bank’ by the Wall Street Journal. The company specializes in turning values into valuation while concentrating on succession issues for mission driven companies.

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